Although content marketing seems like a straightforward task, it demands great commitment and organizing skills. The lives of content marketers and content managers can easily get turbulent, since they have to identify which content is valuable and relevant to the product or service they are promoting. Due to the fact that the behavior and preferences of the consumers are relative categories, the content marketing strategy doesn’t always turn out to be effective.
There are tools for content marketers, as well as apps and websites, that can make the long hours of research and analyzing more productive. These are the top content marketing tools that help marketers deliver relevant content that intrigues their customers:
As a content marketer, you are probably focused on written content, but you need to add a visual appeal in order to tempt the readers to read what you publish. Stupeflix is an online tool that allows you to create fun videos of up to 20 minutes. The fact that you can add voice-over, maps, slo-mo and custom transitions makes Stupeflix an efficient addition to your arsenal of content marketing tools.
Infographics are a proven way of attracting the readers’ attention. This is one of the best tools that enable you to create captivating infographics even if you don’t possess outstanding design skills. All you need to do is choose one of the offered chart types, add content and download your awesome infographic.
No matter how much you try to write perfect content and how many automated proofreading tools you use, sometimes you simply need a real editor who can take care of the mess. At NinjaEssays, you can hire one for an affordable price and start publishing perfect content. Moreover, this website also enables you to hire actual writers from different disciplines and get unique, captivating content that will immediately affect the success of your marketing campaign.
Now that we’ve covered the visual part of your publications, let’s focus on the actual content. It has to be perfect! This tool will help you polish out the grammar and spelling aspects; get suggestions on how to improve your writing and detect signs of plagiarism. The best part is that it’s free to use. However, you shouldn’t take its editing suggestions for granted, since this is an automated tool after all.
Thinglink has already found its place in education, but content marketers can also benefit a lot from its concept. With the help of this tool, you can add pizzazz to the images and videos that accompany your content by making them interactive. When you tell the story behind the image and add links towards the products or pages you’re promoting, you can rest assured that the consumer engagement will be boosted.
If you write unique content, you can be relatively certain that your content marketing campaign will be successful. However, that doesn’t mean that you should avoid plagiarism-search engines. Copyscape enables you to protect your work by locating exact copies of your content that have been published online.
This tool enables you to capture whole web pages, or important portions that you want to feature in your content. You can also annotate the screenshot with arrows, circles, rectangles and text. Since the tool is built-in to the browser, it is extremely easy to use.
Content marketing tasks become more efficient when you have the right tools at hand!
It doesn’t matter how committed you are to the content marketing campaign; you won’t reach its full potential without relying on the right tools. The above-listed options will increase the effectiveness of your efforts as soon as you start applying them into your daily practice.
Want to learn more about content marketing? Check out our 6-week online course, Business and Marketing Writing.