The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimization (SEO).
In this course, you'll gain the knowledge you need to boost your website's visibility. You'll discover how search engines crawl the Web, rank websites, and find previously undiscovered sites, and learn which HTML tags are key to getting sites on a search engine's radar. You'll also explore how to select keywords, why you should amass as many potential keyword choices as possible, and which keywords hold the most potential.
In addition, we'll discuss why you should complete a pre-submission analysis, how to do a post-submission analysis using tools such as Google Analytics, and how to manage the SEO cycle to maximize results. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.
Course Revised May 2014
About The Instructor
Chris Minnick has helped hundreds of businesses design or redesign their websites, mobile websites, and mobile apps. As the founder of Minnick Web Services, he has over 18 years of experience working with clients ranging from sole proprietors to Fortune 500 enterprises. He works with his clients to help them achieve high search engine placements by focusing on the fundamentals of great content, in-depth knowledge of the Internet, and sustained efforts over time. His company is a Google Partner, and has been managing the implementation of search engine marketing campaigns for over a decade. Chris also regularly teaches and consults on HTML5, Web application programming, and search engine optimization. He has written books on a wide range of Internet-related topics since the mid-1990s, including Beginning HTML5 and CSS3 for Dummies, WebKit for Dummies, CIW eCommerce Designer Certification Bible, and New Riders' XHTML. In addition to his business, writing, and training, Chris is also passionate about winemaking, swimming, playing saxophone, and cooking. More information is available on his blog: www.chrisminnick.com.