In the Digital Analytics and Conversion Professional with OMCP® Prep program, you’ll gain a comprehensive overview of online marketing, and develop a solid understanding of not only how each discipline works, but how the disciplines work together. This is followed by comprehensive conversion optimization and web analytics training. You’ll also learn how to measure the impact of social media on your overall strategy through specialty training in social media measurement and analytics. You’ll develop all the skills necessary to collect and analyze data and determine the overall effectiveness of your online marketing strategies. Students in the program also have access to live monthly workshops (webinars) conducted by the instructors. Six (6) to eight (8) workshops are offered each month, covering a variety of relevant online marketing topics.
March 1, 2015, students are no longer able to register with OMCP® simply by passing this qualifying program. They will also need to take and pass a proctored, paid
exam from OMCP®.
By completing the Digital Analytics and Conversion Professional with OMCP® Prep program, you’ll be able to: