Digital Analytics and Conversion Professional with OMCP® Prep

Career Training Program
Program Code: GES244
Hours: 135

Overview

In the Digital Analytics and Conversion Professional with OMCP® Prep program, you’ll gain a comprehensive overview of online marketing, and develop a solid understanding of not only how each discipline works, but how the disciplines work together. This is followed by comprehensive conversion optimization and web analytics training. You’ll also learn how to measure the impact of social media on your overall strategy through specialty training in social media measurement and analytics. You’ll develop all the skills necessary to collect and analyze data and determine the overall effectiveness of your online marketing strategies. Students in the program also have access to live monthly workshops (webinars) conducted by the instructors. Six (6) to eight (8) workshops are offered each month, covering a variety of relevant online marketing topics.

As of March 1, 2015, students are no longer able to register with OMCP® simply by passing this qualifying program. They will also need to take and pass a proctored, paid exam from OMCP®.

Objectives

By completing the Digital Analytics and Conversion Professional with OMCP® Prep program, you’ll be able to:

  • Explain how each discipline works, and how the disciplines work together
  • Gather data from website landing pages and analyze it to gain insight into website visitors
  • Measure the impact of social media on overall online marketing strategy using specific social media analytics techniques
  • Create reports and make recommendations regarding overall online marketing strategy
  • Test multiple landing pages and evaluate the impact on conversion rate