Fitness Business Management

George Mason University

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Career Training Program
Program Code: GES403
Hours: 200
Fees: $2695.00 USD



Learn to strategically manage a personal training program or a fitness department with the education you'll get in the Fitness Business Management Online Training Program. This program is ideal for allied health and fitness professionals, personal trainers, fitness managers, and entrepreneurs who wish to establish a successful business model to apply to a fitness operation.

This online certificate program is offered in partnership with major colleges, universities, and other accredited education providers.

The American College of Sports Medicine’s Professional Education Committee certifies that Educational Fitness Solutions, Inc, who works with us to bring you this program, meets the criteria for official ACSM Approved Provider status from (2010 – 2013). Providership # 672784. This program is approved for 50 Continuing Education Credits through ACSM.


By completing Fitness Business Management Program, you'll be able to:

  • Identify the skill-sets and competencies that a fitness professional needs in order to be a successful entrepreneur, owner, or department manager Understand how to operate a fiscally successful business in the fitness industry
  • Learn business concepts, including purchasing, contractual agreements, risk management and negligence, technology issues, and other fiscal concerns
  • Identify how branding influences consumers and creates a demand for fitness services and products
  • Understand customer relationship management methods
  • Effectively use sales techniques
  • Explore the profession as a potential career choice with the optional field internship experience
  • Work as a fitness manager or business owner in the health and fitness industry
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