In the Paid Search Professional with OMCP® Prep program, you’ll gain a comprehensive overview of online marketing, and develop a solid understanding of not only how each discipline works, but how the disciplines relate to each other. You will also receive a comprehensive Pay Per Click (PPC) and Conversion Optimization training. The program incorporates the latest trends and tips in Display Advertising and includes a specialized training in paid social media advertising in which you’ll explore the advertising opportunities of Facebook, YouTube, and other top social media channels. Students in the program also have access to live monthly workshops (webinars) conducted by their instructors. Six (6) to eight (8) Workshops are offered each month that cover a variety of relevant online marketing topics.
March 1, 2015, students will no longer be able to register with OMCP® simply by passing
this qualifying program. They will also need to take and pass a proctored, paid
exam from OMCP®®.
By completing the Paid Search Professional with OMCP® Prep, you’ll be able to: