Paid Search Professional with OMCP® Prep

Career Training Program
Program Code: GES243
Hours: 135


In the Paid Search Professional with OMCP® Prep program, you’ll gain a comprehensive overview of online marketing, and develop a solid understanding of not only how each discipline works, but how the disciplines relate to each other. You will also receive a comprehensive Pay Per Click (PPC) and Conversion Optimization training. The program incorporates the latest trends and tips in Display Advertising and includes a specialized training in paid social media advertising in which you’ll explore the advertising opportunities of Facebook, YouTube, and other top social media channels. Students in the program also have access to live monthly workshops (webinars) conducted by their instructors. Six (6) to eight (8) Workshops are offered each month that cover a variety of relevant online marketing topics.

As of March 1, 2015, students are no longer able to register with OMCP® simply by passing this qualifying program. They will also need to take and pass a proctored, paid exam from OMCP®.


By completing the Paid Search Professional with OMCP® Prep, you’ll be able to:

  • Explain how each discipline works, and how the disciplines work together
  • Plan, create, launch, and evaluate the effectiveness of Paid Search marketing campaigns
  • Define what conversion means in the context of your business model and goals
  • Test multiple landing page layouts and concepts and evaluate the results
  • Know when and how to take advantage of the advertising opportunities of top social media channels
  • Receive information on registering for the Online Marketing Certified Professional (OMCP®) certification assessment