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Pay Per Click Marketing

George Mason University-Arlington

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855.520.6806
Career Training Program
Program Code: GES210
Hours: 150
Fees: $1595.00 USD

Details

There is skyrocketing growth within the search engine industry and a continuing global demand for search marketing staff.

This extreme demand means search engine marketers can pick and choose their jobs and clients. The more skilled marketers are head-hunted regularly. Experts in select specialties like pay-per-click advertising are currently enjoying even higher demand than usual, as advertisers out-bid each other to have their site shown for popular keyword searches on Google, Yahoo! and Bing.

All courses in the Pay Per Click Marketing Program are tutor-supervised with a tutor assigned to guide students through the lesson material and review their assignments. The program has been designed specifically to prepare students for immediate employment in the search industry. Employers and supervisors can verify a student’s level of proficiency via their Certification Status page. Job candidates who are certified in pay per click marketing may well have an edge over their fellow applicants.

This program will provide students with $75 Google AdWords advertising credit and $100 Bing Ads advertising credit. The credit will help students launch search marketing campaigns for their websites and / or companies. The ability to work on a live advertising campaign will enhance each student's experience and provide a useful testing ground for growing a business.

When you register you receive an initial twelve (12) months to complete this program. Should you need more time beyond the twelve (12) months, an extension may be available. Extensions are done on a case-by-case basis.

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