Search Engine Optimization

Shenandoah University

Contact Me

Have More Questions?
Career Training Program
Program Code: GES214
Hours: 150
Fees: $1495.00 USD


The role of Search Engine Optimization Specialist is one of today's cutting-edge jobs in a highly rewarding industry.

The Search Engine Optimization Online Training Program is a series of three bundled courses for people who want to take advantage of the global demand for search marketing staff and jump-start their career path in the fast-paced search engine industry.

This program will give you the knowledge necessary to increase the search engine visibility of your own site or client sites on the world’s most popular search engines and directories including Google, Bing and Yahoo! Completion of this series will also help to prepare you for starting your own search engine optimization business or applying for a job in the fields of SEO (search engine optimization), SEM (search engine marketing) or online advertising.


After successful completion of this program, you will be able to:

  • Understand how Google and other search engines rank pages.
  • Understand what makes a web page search engine compatible.
  • Understand what type of content search engines love.
  • Research and select appropriate keywords to target.
  • Successfully integrate search keywords within web site copy.
  • Create effective and search engine friendly web pages.
  • Optimise large or complex web sites for better search rankings.
  • Create effective and optimized text navigation menus.
  • Use link titles and anchor text effectively.
  • Monitor search positions for target search terms.
  • Set up site architecture to be search engine compatible.
  • Create a search engine friendly site map.
  • Create a Robots.txt file.
  • Track site performance using Google Webmaster Tools.
  • Optimise dynamic and database-driven web sites.
  • Optimise a graphic-heavy web site.
  • Increase your site’s link popularity.
  • Measure the effectiveness of SEO activities.
  • Report meaningful web site performance data to stakeholders.

The Virtual Career Center is now open! Learn more.

Contact Us