Search Marketing Professional with OMCP® Prep

Career Training Program
Program Code: GES242
Hours: 160


In the Search Marketing Professional with OMCP® Prep program, you’ll gain a comprehensive overview of online marketing and develop a solid understanding of not only how each discipline works, but how the disciplines work together. This is followed by comprehensive Search Engine Optimization, Conversion Optimization, and Content Marketing training. You’ll learn everything you need to know to complete and SEO a project from start to finish, generate the content consumers are looking for, and learn how to convert the visitors on your website into customers. Students in the program also have access to live monthly workshops (webinars) conducted by the instructors. Six (6) to eight (8) workshops are offered each month, covering a variety of relevant online marketing topics.

As of March 1, 2015, students are no longer able to register with OMCP® simply by passing this qualifying program. They will also need to take and pass a proctored, paid exam from OMCP®.


By completing the Search Marketing Professional with OMCP Prep, you’ll be able to:

  • Explain how each discipline works, and how the disciplines work together
  • Complete an SEO project from start to finish
  • Generate content that supports your search engine strategies and goals
  • Test multiple landing pages and evaluate the impact on search engine visibility and conversion rate
  • Receive information on registering for the Online Marketing Certified Professional (OMCP®) certification assessment