Social Media and Mobile Marketing Professional with OMCP® Prep

Career Training Program
Program Code: GES241
Hours: 160


In the Social Media and Mobile Marketing Professional with OMCP® Prep program, you’ll gain a comprehensive overview of online marketing and develop a solid understanding of not only how each discipline works, but how the disciplines work together. This is followed by comprehensive Social Media Marketing, Mobile Marketing, and Content Marketing training. The program also incorporates the latest trends and tips in YouTube and Video Marketing, and includes specialized training in Social Media Advertising in which you’ll learn how to turn Facebook, Twitter, Pinterest, and other forms of social media into massive lead generations and customer communication platforms.  Students in the program also have access to live monthly workshops (webinars) conducted by their instructors. Six (6) to eight (8) Workshops are offered each month that cover a variety of relevant online marketing topics.

Students will become experts on the guidelines, opportunities, and strategies critical to creating effective social media and mobile marketing campaigns.

As of March 1, 2015, students are no longer able to register with OMCP® simply by passing this qualifying program. They will also need to take and pass a proctored, paid exam from OMCP®.


By successfully completing the Social Media and Mobile Marketing Professional with OMCP® Prep, you’ll be able to:

  • Explain how each discipline works, and how the disciplines work together
  • Plan, create, launch and evaluate the effectiveness of Social Media marketing campaigns
  • Create and optimize Social Media campaigns for mobile markets
  • Create content that supports Social Media marketing goals
  • Know when and how to use YouTube as a tool in Social Media Marketing Strategy
  • Receive information on registering for the Online Marketing Certified Professional (OMCP®) certification assessment