Start Your Own Business

George Mason University

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Career Training Program
Program Code: GES423
Hours: 200
Fees: $1995.00 USD


  1. First Steps in Your Entrepreneurial Journey
  2. What Kind of Business Is Right for You?
  3. Idea Generation
  4. Developing Your Business Concept
  5. Clarifying Your Business Idea
  6. Confirming Entrepreneurial Feasibility
  7. Planning For Your Business
  8. Management Essentials: Operations, Networking & Business Exits Introduction
  9. Legal Considerations
  10. Marketing and Web Strategies
  11. Developing Your Marketing Campaign
  12. Customer Service
  13. Sales And Your Business
  14. Employment and Labor Law
  15. Hiring Your First Employee
  16. Managing and Compensating Your Employees
  17. Obtaining Financial Resources (aka "Money, Money, Money")
  18. Creating Complete and Convincing Financial Projections
  19. How to Create Financial Statements
  20. Getting Ready to Present Yourself and Your Business
  21. Your Bankable Business Plan
  22. Presenting Yourself and Your Business in Person
  23. Continuous Review and Improvement of Your Business
  24. Pulling It All Together
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