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Certified Wedding Planner

George Mason University-Arlington

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855.520.6806
Career Training Program
Program Code: GES204
Hours: 340
Fees: $1695.00 USD

Outline

  1. Wedding Industry Overview
    1. How wedding planning has evolved around the world
    2. The purpose of an engagement
    3. Current statistics for marriage-bound couples 2014
    4. Wedding seasons
    5. The wedding budget
  2. Engagement
    1. The opportunity of the engagement party
    2. Engagement ring basics
    3. Engagement announcements
    4. The bride’s timeline/checklist
    5. The groom’s checklist
    6. Traditional meanings
    7. Engagement party and bridal shower ideas
    8. Engagement/wedding FAQs
  3. Your Role as a Certified Wedding Planner
    1. The Event Planning Process
    2. Questions to ask a new bride-to-be
    3. How to develop a client profile
    4. How to set vendor expectations
    5. How to set the expectations of the bride and her family
    6. Event/project management
    7. RASCI charting
    8. Wedding etiquette, mishaps, and mayhem
  4. Running Your Own Business
    1. How to Run Your Own Business Based on your marketplace
    2. How to evaluate your competition when establishing your services
    3. How to set preliminary marketing objectives
    4. Tools and tips for organizing your home office and business practices
    5. Business start-up costs
  5. Documentation and Goals
    1. The importance of documentation
    2. How documentation of your business practices plays a vital role in the success of your business
    3. How to set goals for yourself and your business
    4. Wedding & Event Design Tool Kit
  6. Vendor and Venue Selection
    1. Why vendor selection is a key element in the success of your business
    2. How to identify quality vendors
    3. The questions to ask when building your vendor network
  7. Contracts and Negotiations
    1. Contract Law
    2. The key elements of a contract
    3. Contract rules to remember
    4. The importance of having business insurance
    5. U.S. Chamber of Commerce business resources
    6. Contract negotiations
  8. The Traditional Wedding Planner
    1. Traditional vs Contemporary wedding planner fees
    2. How to create wedding packages as a traditional wedding planner
    3. Role of wedding planner, wedding coordinator, and wedding director
    4. How to work with a prospective bridal client
    5. Tools and suggestions for initial consultations
  9. Wedding Cultures and Traditions
    1. International wedding cultures and traditions
    2. How to incorporate cultural traditions into signature wedding designs
  10. Traditional and Non-Traditional Wedding Ceremonies
    1. The key elements of traditional, non-traditional, and civil wedding ceremonies
    2. What questions to ask when planning a specific type of wedding and venue
    3. How to delegate bridal party responsibilities and who is responsible for what
    4. How to keep abreast of wedding trends and fashion
    5. Emergency tips and what is included in a wedding day emergency kit
  11. The Wedding Gown
    1. Selecting and advising wedding gown selection
    2. Basic gown styles
    3. Basic veil styles
    4. The top wedding dress designers
  12. Wedding Music
    1. Incorporating music into wedding day activities and events
    2. Creating a wedding day soundtrack or musical score
  13. Signature Wedding and Events
    1. Creating a signature event
    2. Wedding & Event Design – A6 Production
    3. Sample wedding themes and seasonal weddings
  14. Marketing Your Business
    1. Partnering with the right associations
    2. The importance of marketing and establishing a mission
    3. Key elements of your reputation and image
    4. Networking
  15. Marketing on a Local Level
    1. Self-Promotion
    2. Ideas to help you market locally
    3. Organizing and conducting a successful seminar
    4. Dina Manzo's It's My Party and I'll Plan if I Want To! workshop 
  16. Bridal Shows
    1. The importance of bridal show participation
    2. Researching bridal shows
    3. Essential elements of a bridal show checklist
    4. Booking a show
    5. Working a booth
    6. Conducting a post bridal show follow-up
  17. Online Marketing
    1. Importance of an online presence
    2. Proper way to construct a web page for online marketing
    3. Importance of keywords and placement
    4. Recommend web positioning companies, software, and websites
  18. Public Relations
    1. Approaching the media and positioning yourself as an expert in your field
    2. Key elements of a press release
    3. Press release exposure
    4. Writing your biography
    5. Conducting editorial opportunity research
    6. Creating an editorial opportunity calendar
    7. Contacting local news and radio stations
    8. Publishing your articles
    9. Creating your business press/ media kit
  19. Destination Weddings and Organizational Software
    1. Destination weddings
    2. Organizing your business and streamlining your daily activities
    3. Planning your work by a work plan
    4. Using organizational software
  20. Expanding Your Business Offerings
    1. Incorporating additional services and products into your business
    2. Contemporary products and starting expansion
    3. Expanding your business opportunities

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