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ed2go Arts and Design Graphic Arts Marketing Design Certificate
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graphic-design-in-marketing

Marketing Design Certificate

Looking to launch your career designing marketing or identity pieces for large companies or small businesses? The Marketing Design Online Training Program focuses on helping you develop technical skill and creative artistry using applied marketing principles. You’ll complete a variety of projects, including marketing concept development, retouching, compositing, illustration, advertising design, logo design, and corporate branding.

You'll learn in-demand software programs that a marketing designer needs to know: Adobe Photoshop and Illustrator. You will build a skill set in digital image preparation and vector illustration while applying foundation design concepts in color, typography, and identity design. Hands-on projects focus on essential skills and provide you with experience in business-focused design scenarios.

12 Months / 360 Course Hrs
Open Enrollment

Offered in Partnership with your Preferred School

Association of Executive and Administrative Professionals Why this school? It's been chosen based on your location or if you've visited this school's website.

Financial Assistance Available*

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Learning Method

Instructor-led Self-Paced: Study at your own schedule

Contact Us

Marketing Design Certificate

Learning Method

Instructor-led Self-Paced: Study at your own schedule

Contact Us

Marketing Design Certificate Details + Objective

Course Code: GES502

You Will Learn
  • Learn how to use Adobe Photoshop and Illustrator
  • Understand fundamental concepts of color, typography, and identity design
  • Complete hands-on projects to develop your skills as a marketing professional
  • Foster graphic design skills that can be applied in a marketing setting
How the course is taught
  • Self-paced, online course
  • 12 months to complete
  • Open enrollment, begin anytime
  • 360 course hours
How you will benefit
  • Complete a variety of projects that can be used as portfolio pieces to show potential employers and clients
  • Learn marketing and graphic design skills that will be useful in any number of jobs
  • Master Adobe Photoshop and Illustrator and use the programs for a variety of personal and professional projects
  • Set yourself apart from competitors by receiving a certificate upon completion
Marketing Design Certificate Outline
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Photoshop

Get a thorough grounding in Adobe Photoshop, the premiere digital imaging program for graphic and digital designers. Hands-on projects show how to select, enhance, distort, color, scale, and manipulate images and artworks—or create them from scratch. Every designer must tame this creative powerhouse of a program.

Illustrator and Color Theory

Develop a working knowledge of Adobe Illustrator, the graphic designer's vector program of choice. You’ll also cover color theory and how to develop appropriate color systems for graphic design projects. Projects explore the principles, terminology, and applications of color theory, with an emphasis on manipulating color. 

Fundamentals of Typography

Explore the critical role of typography in graphic design. Course projects build an understanding of the anatomy of the letterform, the distinguishing features of different typefaces, and creative applications of type. An assured grasp of typography is essential in any visual communication project.

Intro to Marketing

Lay a foundation for a career in business marketing design by studying marketing concepts and how they impact the design process. Students learn design principles and explore design case studies from the world of marketing communications design. Focus of the class is building a basic understanding how marketing ideas translate into an effective design.

Logo and Advertising Design

Explore the philosophy and process behind designing a logo. Students learn the importance of corporate identity and the different stages in a typical logo design project. Learn the rules of advertising design from both a creative and a business perspective. Case studies from print, Web, and TV media showcase advertising concepts at work: persuasion, color psychology and composition, copywriting and typography, and brand communication. You’ll create ads for newspapers, magazines, subways, and transit and outdoor applications, as well as a multi-part ad campaign.

Branding and Identity

Develop essential skills for designing logos, marketing materials, and advertising programs to establish and promote corporate identities. Case studies focus on giant corporations such as CBS, BMW, and Sony and how they established their corporate images and business strategically. Projects require you to design or redesign corporate identities for both existing companies and newly established businesses.

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Marketing Design Certificate Instructors
Jeremy Bratt

Jeremy Bratt is a graphic designer, design coordinator and teacher with thirty years experience. He has worked recently as a design coordinator on very diverse corporate identity, branding and packaging projects. He managed the re-branding and new packaging for the globally known French cookware manufacturer Tefal when at Lewis Moberly in London. Whilst at Landor Associates in London he design coordinated the creation and development of a 500 page website for BP called ‘The Brand Centre’. Prior to that project he managed the design and content of a huge interactive corporate identity implementation manual. He is keenly interested in good effective typography and is fascinated by the challenge of designing clear instructional information for culturally diverse users. When working for Siegal & Gale in London he designed and coordinated a number of corporate identity projects for the Spanish market. He is at present a partner of a design and communication consultancy in the UK, designing and coordinating all corporate, print and packaging work.

Bruce Bicknell

Bruce Bicknell is a writer, instructor, illustrator, animator, Web designer, video editor, marketing pro, and graphic designer based in Tampa, Florida. In his career he has worked on projects for Adobe Systems, ATI, PhotoShop Elements Techniques, MacTribe, Yellow Machine, and Mac Design, to name a few. Bruce has Associate degrees in Computer Animation and Web Development from The International Academy of Design and Technology.

Boris Margolin

Boris Margolin is a graphic designer with 10 years of experience. Boris has worked as an in-house designer for several major international corporations including CIGNA, MetLife, and Nypro. While living in New Zealand Boris worked at a brand development studio and at Victoria University. His design work has ranged from advertising design, to identity design, brand development, Web design and administration to Flash application development. In his spare time Boris runs his own niche design company catering to unconventional companies and emerging markets. Boris earned a BS in Graphic Design at Mount Ida College in Massachusetts.

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Marketing Design Certificate Requirements / Prerequisites

The certificate program is designed for adult learners interested in building skills and portfolio for a design career. Students can enroll at any time, with monthly class starts. The program is open admissions: students must be 18 or over and provide high school or college transcripts prior to starting classes.

Students must have a computer (PC or Mac) and an Internet connection. For any courses with software requirements, computers must meet software manufacturers' system requirements. Required software and technology are as follows:

  • * Adobe Photoshop and Illustrator CC (or Adobe Creative Cloud).

Software is not provided with this program. No textbooks are required for this program.

Marketing Design Certificate Frequently Asked Questions
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Can I register for programs if I am an international student?

Yes, because ed2go programs are online you never have to actually travel to the school. Most schools offer telephone or online registration.

How long does it take to complete a program?

Upon registering, you're given twelve (12) months to complete this program. 

Do I have to buy additional materials?

In order to participate in the program, you must have Adobe PhotoShop CS5 or CS6 and Adobe Illustrator CS5 or CS6 installed on your computer.

Can I get financial assistance?

ed2go courses are non-credit courses, so they do not qualify for federal aid. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses.

What happens when I complete the program?

Upon successful completion of the program, you will be awarded a certificate of completion.

Am I guaranteed a job?

ed2go programs will provide you with the skills you need to obtain an entry-level position in most cases. We don't provide direct job placement services, but our facilitators and career counselors will help you build your resume and are available to give advice on finding your first job. Facilitators will also be available to use as a professional reference upon completion of the program. Potential students should always do research on the job market in their area before registering.

Who will be my instructor?

Each student is paired up with a facilitator for one-on-one interaction. The facilitator will be available (via e-mail) to answer any questions you may have and to provide feedback on your performance. All of our facilitators are successful working professionals in the fields in which they teach.

What do I have to have in order to take an online program, and what are the system requirements?

In order to take our online programs, you must have access to a computer and the Internet (a normal dial-up connection is fine). You can access the program contents from any web-enabled computer. There are no necessary plug-ins. You do not have to use the same computer to log-in to the program every time. We recommend that you have a word processing program (Microsoft Word is best) and the latest version of Internet Explorer.

What software or hardware do I need in order to take online programs and what are the system requirements?

In order to take our online programs, you must have access to a computer and the Internet. You can access the program contents from any Web-enabled computer. You don't have to use the same computer to log-in to the program every time. We recommend that you have a word-processing program (Microsoft Word is best) and the latest version of Internet Explorer.

Can I use a Mac?

Yes, you can use a Mac for this program.

How can I get more information about the program?

If you have questions that are not answered on our website, please feel free to contact us via LIVE chat (click the button toward the top of the page). If you are visiting us during non-business hours, please feel free to send us a question using the "Contact Us" form to the right. You may also call us at (855) 534-3690. We will answer your questions promptly.

When can I start the program?

Our programs are all open enrollment. You can register and start the program as soon as you are ready.

Please note: Once the program curriculum is accessed online or through submission of a material shipment confirmation, refunds cannot be issued.

How many hours per week should I spend studying?

As a general rule, we suggest allocating an average of ten hours per week. However, this will vary from individual to individual. If you’re just getting started and have little to no experience, certainly try to put in as much time as you can and try to maintain a consistent schedule. Ultimately each student will find a pace that is comfortable for them.

What if I don't have enough time to complete my program within the time frame provided?

The time allotted to complete your program has been calculated based on the number of hours for each program, so don't worry too much about not completing in time. If, after a concerted effort, you are still unable to complete, your Student Advisor will help you work out a suitable completion date. Please note that a fee will be charged for an extension.

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Talk to an admissions counselor
Got other questions? Get in touch with our admissions counselors via . During non-business hours, please feel free to send us a question using the "Contact Us" button. You can also reach us by phone at (855) 520-6806.