As a marketing professional, I found this course to be very applicable to my everyday work. The grammar portion was particulary helpful, and made me more aware that I need to do more work in this area.
I found this course to be extremely beneficial as I am pursuing a career in the PR/Marketing field. The editing and proofreading chapter was very helpful and I apply what I've learned each day. I also enjoyed the writing style of the course and looked forward to each lesson as it was released.
I found your class to be very useful in my daily projects as a marketing brand manager. I've been able to strengthen the pieces I write, even in emails. I appreciated the direct and friendly style and the imaginative example sentences.
I liked the way the course covered everything from the writing process itself to grammar and punctuation to ethics. Very well-rounded and useful.
Thank you for a great term! I really enjoyed the course. I apply my new knowledge every day.
The course content was practical and immediately useful to me in my daily work. The lessons were written and organized well, and the assignments were relevant and interesting. I would definitely take another course from this excellent instructor.
This course is helping me tremendously. I keep copies of the lessons at my desk.
This course provides an excellent foundation for anyone entering the Marketing field.
This course was my first continuing education course. Because I had such a great experience with Business and Marketing Writing, I will take more continuing education courses in the near future!
You gave me a wonderful introduction to the combined subjects of writing and marketing. I enjoyed this course immensely. This course also made me realize how much fun this field could be. In short, this little course was a surprise to find, and a delight as it unfolded. It has changed my thinking and (I suspect) my future.
Course Code: bmw
Examine the purpose of marketing and the goals of writing - and discuss the unique roles, responsibilities, and challenges of business and marketing writing. Then, identify the aspects of corporate image that writers and marketing professionals need to ponder before producing effective projects.
Analyze business and marketing goals—and the needs of your audience—to figure out the appropriate writing style for any project. Then, discover how a particular medium or project type can guide your writing style and approach, helping you save time and stay on target.
Apply everything you've learned and develop an original writing project from start to finish. Then, learn about sentence construction and we'll go over some guidelines for using fragments in business writing. You will learn to recognize and fix one of the most common errors in modern writing: the comma splice.
Discuss the level of vocabulary appropriate for business writing, and learn how to choose words that reinforce a project’s theme. You will also clarify some tricky word pairs and discuss word-choice problems that can undermine the professionalism of writing. Then, explore the roles of the various specialists who contribute to a single marketing piece—bosses, clients, editors, junior writers, artists, and designers.
Explore some ways to achieve maximum power and effectiveness by keeping your writing clear, concise, and active. Then, learn to enhance and refine business and marketing projects during the editing and proofreading processes. You'll also learn to evaluate finished pieces and even test their effectiveness in the real world!
Learn how to effectively revise your writing by editing a project from beginning to end. You will practice applying everything you have learned so far. Finally, examine some important considerations that marketing professionals need to think about.
Lisa Adams is an accomplished writer and editor specializing in business, marketing, and creative writing. Known for her exceptional command of the English language, grammatical precision, and unflinching dedication to excellence, Lisa has won numerous awards for her creative, professional, and scholarly writing. Her diverse body of work -- which has been published in print, on the Web, and on television -- includes award-winning documentaries and two books: Why We Read What We Read: A Delightfully Opinionated Journey Through Contemporary Bestsellers and S'mores: Gourmet Treats for Every Occasion.
There are no prerequisites for this course.
A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits!
Once a session starts, two lessons will be released each week, for the six-week duration of your course. You will have access to all previously released lessons until the course ends.
Keep in mind that the interactive discussion area for each lesson automatically closes 2 weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.
The Final Exam will be released on the same day as the last lesson. Once the Final Exam has been released, you will have 2 weeks plus 10 days to complete the Final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.