Courses Courses Arts and Design Arts and Design Animation Graphic Arts Photography Web Design Other Business Business Accounting Administrative Communication Finance Marketing and Sales Operations Project Management Small Business Soft Skills Career Online High School Career Online High School Online High School Diploma Computer Applications Computer Applications AutoCAD Microsoft QuickBooks Windows Other Computer Programming Computer Programming Programming Classes Construction and Trades Construction and Trades Construction Environmental and Energy Trades Health and Fitness Health and Fitness Alternative Medicine Dental Fitness Medical Veterinary Wellness Hospitality Hospitality Hospitality Service Information Technology Information Technology Cloud Computing Networking Other Security Language Language Languages Legal Legal Legal Studies Math and Science Math and Science Mathematics and Science Teacher Professional Development Teacher Professional Development Child Development Classroom Technology Math and Science Reading and Writing Other Test Prep Test Prep Exam Prep Writing Writing Writing and Editing How It Works How It Works About ed2go Externship Programs Financial Assistance Find a School Military Virtual Career Center
Courses
Arts and Design
Animation
Graphic Arts
Photography
Web Design
Other
Business
Accounting
Administrative
Communication
Finance
Marketing and Sales
Operations
Project Management
Small Business
Soft Skills
Career Online High School
Online High School Diploma
Computer Applications
AutoCAD
Microsoft
QuickBooks
Windows
Other
Computer Programming
Programming Classes
Construction and Trades
Construction
Environmental and Energy
Trades
Health and Fitness
Alternative Medicine
Dental
Fitness
Medical
Veterinary
Wellness
Hospitality
Hospitality Service
Information Technology
Cloud Computing
Networking
Other
Security
Language
Languages
Legal
Legal Studies
Math and Science
Mathematics and Science
Teacher Professional Development
Child Development
Classroom Technology
Math and Science
Reading and Writing
Other
Test Prep
Exam Prep
Writing
Writing and Editing
How It Works
About ed2go Externship Programs Financial Assistance Find a School Military Virtual Career Center
ed2go Courses Business Marketing and Sales Marketing Your Nonprofit
Return to Marketing and Sales
marketing-for-nonprofits

Marketing Your Nonprofit

Under pressure to increase membership, expand program value, attract media, entice donors, and develop volunteers, all while keeping an eye on the bottom line? In the face of stiff competition, more worthwhile causes, more regulations, more watchdog agencies, and fewer funding opportunities, you need to work smarter—not longer.

This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. You'll also learn how to persuade the media to communicate your organization's message and further its ideals and goals. Before you know it, you'll be ready to improve your market share by learning to evaluate and implement effective promotions, advertising campaigns, and communication techniques. If your organization relies on a diverse mix of fees, events, and/or contributions for support, you're sure to find this information-packed course indispensable.

6 Weeks / 24 Course Hrs
Starting October 18, 2017

Offered in Partnership with your Preferred School

Portland Community College Why this school? It's been chosen based on your location or if you've visited this school's website.

Change School

Learning Method

Instructor-led Confirm your Start Date in Cart

Marketing Your Nonprofit

Learning Method

Instructor-led Confirm your Start Date in Cart

Marketing Your Nonprofit Reviews

Marketing Your Nonprofit Details + Objective

Course Code: myn

You Will Learn
  • Learn powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers
  • Learn how to persuade the media to communicate your organization's message
  • Evaluate and implement effective promotions, advertising campaigns, and communication techniques
How the course is taught
  • Instructor-led course
  • 6 weeks in duration
  • Courses begin each month
  • 2 lessons released each week
  • 24 course hours
How you will benefit
  • 24 course hours Learn to compete more effectively for customers, donors, members, and volunteers
  • Add more value to your organization with effective marketing skills
  • Open the door to additional opportunities to help your nonprofit
Marketing Your Nonprofit Outline
Expand All
Week 1

In our first lesson, you'll learn the basics of marketing and the common terminology used in the marketing field. Then, you'll think like a professional marketer, ready to take on any challenge as you explore how and why nonprofit marketing succeeds.

Week 2

Learn how to differentiate your nonprofit from others and you'll come to understand what targeting clients, positioning, and branding can do for your organization. Then, you'll learn how to conduct a marketing audit using the six P's: Product, Publics, Price, Place, Production, and Promotion.

Week 3

In this lesson, we're going to look at different types of strategies that help nonprofits focus their resources and energy to meet their goals and objectives. Then, gain timely information that will empower you to make wise advertising choices on behalf of your nonprofit.

Week 4

Get an introduction to marketing and advertising on the Internet and gain an understanding of three specific tools for your advertising toolbox: Web site design, Web site ads, and event support. Then, we'll take a close look at who your volunteers are, what those volunteers bring to the workplace, and how to maximize their contributions to your marketing efforts.

Week 5

Look at three different ways to get your message across to the public: PR, media outreach, and publicity. Then, understand not only why your nonprofit needs a marketing plan, but also how to put a small and a large one together on your own.

Week 6

Follow a series of steps that will lead you through the promotion planning process. We look at image, message, promotion, and implementation. And finally, we'll look at the last piece of the marketing puzzle: How to evaluate your marketing program.

View All Sections
Marketing Your Nonprofit Instructors
Linda Kissam

Linda Kissam is an eighteen-year veteran in the nonprofit management field. She has managed both 501 (c)(3) and 501 (c)(6) organizations and currently owns her own consulting company. She has taught both in the public and private sectors. A seasoned wine and hospitality industry veteran, Linda consults with local wineries on media attraction and food and wine events. She conducts both private and group strategic planning workshops for nonprofit and for-profit corporations. She currently serves as the executive director of a visitors bureau for an art town in California. She writes a weekly wine article and a bimonthly tourist destination column. She is a highly regarded facilitator for strategic planning workshops, marketing seminars, and event planning.

Marketing Your Nonprofit Requirements / Prerequisites

There are no prerequisites for this course.

Marketing Your Nonprofit Frequently Asked Questions
Expand All
When can I get started?

A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits!

How does it work?

Once a session starts, two lessons will be released each week, for the six-week duration of your course. You will have access to all previously released lessons until the course ends.

How long do I have to complete each lesson?

Keep in mind that the interactive discussion area for each lesson automatically closes 2 weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.

What if I need an extension?

The Final Exam will be released on the same day as the last lesson. Once the Final Exam has been released, you will have 2 weeks plus 10 days to complete the Final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.

Browse All