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» Publish It Yourself: How to Start and Operate Your Own Publishing Business
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Publish It Yourself: How to Start and Operate Your Own Publishing Business $99 (USD)
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Wednesday - Lesson 01
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Many famous authors have self-published their works: Mark Twain, Henry David Thoreau, and e.e. cummings, to name just a few. In this lesson, you'll learn about the different publishing options available-from large publishing houses to self-publishing-and the advantages and disadvantages of each, including financial considerations. You'll also get familiar with the many publishing terms you'll need to know throughout the course and in your publishing ventures.
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Friday - Lesson 02
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Whether you've written a book or not, this lesson will reveal places where you can find items to publish for profit. From reprints to novels, poetry to local history, you'll learn to look in unusual places for publishing ideas. Well talk about how to evaluate these ideas to see which are right for you.
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Wednesday - Lesson 03
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Knowing which software to use can save you countless hours and dollars as you explore the publishing business. In this lesson, you'll learn which software most printers use, how to select the proper fonts, and how to calculate the spine width of your book. We'll also talk about why cover design is so important to your book sales and how to design the cover for optimum profit.
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Friday - Lesson 04
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In order to be a successful self-publisher, you'll have to set up a publishing company. There are several business structures you can use, and in this lesson, we'll look at the pros and cons of each. You'll learn how to develop your business image and where to look for professional assistance if you need it.
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Wednesday - Lesson 05
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In Lesson 5 you'll learn how to price your book. Do you need hardcover or soft-cover? How should you select your paper? What about photographs and illustrations? The answers to these questions will directly affect your pricing and profitability, so in this lesson, we'll answer them all.
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Friday - Lesson 06
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Should you copyright your work? If so, how? In Lesson 6, we'll discuss many ways to register your work. You'll learn about copyrights, the Library of Congress, and ISBN registrations. You'll learn why it's crucial to register your work in order to protect it and profit from it.
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Wednesday - Lesson 07
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Someone once said that you should never pay for advertising until you've explored all the avenues of free publicity you can find. In Lesson 7 we'll explore the many venues for free or very cheap publicity available to you in your publishing ventures.
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Friday - Lesson 08
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A marketing plan is a must if you want to maximize your book sales. Lesson 8 takes you through the development of a time-tested marketing plan, complete with easy step-by-step instructions for building the one that's right for you.
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Wednesday - Lesson 09
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After you've exhausted your ideas for free publicity, it pays to advertise! You'll learn how to determine which advertising medium is right for you. Whether it be display ads or direct mail, we'll discuss them all in this lesson.
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Friday - Lesson 10
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Once the orders begin to come in, how will you fulfill them? In Lesson 10 we'll take a look at the many options available for distributing your book. You'll learn the difference between a distributor and a wholesaler, how to keep accurate customer records, and how to ship your book as economically as possible.
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Wednesday - Lesson 11
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There's more than one way to make money in the publishing industry. In Lesson 11, we'll look at several ways to develop alternate income streams besides selling your book. You can make money from your customer lists, classes, and seminars. You'll find out how in this lesson.
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Friday - Lesson 12
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What is the future of the publishing industry? Is it in e-publishing, or maybe Print-On-Demand? In our final lesson, we'll look at trends in the publishing industry and how you can prepare yourself to capitalize on them.
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Session Start Dates:
March 17
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April 21
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May 19
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June 16
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