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Basics of Selling

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Developing Strong Customer Relationships

Developing strong customer relationships is essential for sustained sales success. Understanding your customers’ needs and what they value is arguably the most important aspect of successfully developing and nurturing these relationships.
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1 hours
Start Date: Open enrollment

Introduction to Sales

Sales is arguably the most important function in any business, yet it's one of the most difficult areas to master and manage successfully. There are several common questions people ask about sales. What is the difference between sales and marketing? Why do consumers and...
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1 hours
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Strategic Sales Planning

Who are your target customers? What value propositions are you offering them and why? How do you plan effectively in order to maximize revenues and develop strong customer relationships? The use of strategic sales planning is one way to answer these important questions.
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1 hours
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Preparing for Successful Sales

Selling can be a demanding, even daunting task. How do you develop a persuasive sales pitch? What makes for an effective sales presentation? What do you do when customers raise objections during a sales pitch? How do you close a sale? This course provides insight into the...
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1 hours
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Working within the Sales Culture of Your Organization

How is your sales team organized? Do you know the goals, principles, and culture that drive your sales efforts? To succeed in sales, you must understand the importance of your sales culture and how it influences your overall sales effectiveness.
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1 hours
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Developing a Customer-focused Sales Approach

Many organizations base their sales approaches on their own products and services, the duration and scope of their sales cycle, and other internal considerations that do not effectively meet the needs of their customers. But wouldn't placing the customer at...
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1 hours
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Essential Selling Skills: Mastering Cold Calling

Cold calling is a fundamental part of sales. However, it's also one of the most difficult skills to master. How do you get past the gatekeepers and ensure you reach the right people? What should you say when you do? How can you counter objections? This...
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1 hours
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Essential Selling Skills: Qualifying Sales Prospects

Qualifying sales prospects or leads is an essential step in the sales cycle. Before you begin extolling the virtues of your product or solution, you need to ensure that it's something the prospect needs and is in a position to buy.
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1 hours
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Essential Selling Skills: Closing the Sale

One of the most difficult steps in any sales effort is securing the sale. When is the best time to ask for the order? What if the prospect doesn't seem interested or challenges the merits of your proposal? This course demonstrates how to leverage your value...
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$75

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1 hours
Start Date: Open enrollment
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