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Marketing

This four hour program was created for individuals who want to know more about marketing. The program will provide a fundamental understanding of marketing, including the basic marketing concepts and a working definition of marketing, then go on to explore in detai
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$75

USD

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4 hours
Start Date: Open enrollment

Business and Marketing Writing

Write great marketing copy to improve your company's image and your chances of getting hired or promoted.
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$149

USD

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24 hours
Start Date: Aug 20 | Sep 17 | Oct 15 | Nov 12

Using Social Media in Business

Learn how to use the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—to grow and promote your business.
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$99

USD

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24 hours
Start Date: Aug 20 | Sep 17 | Oct 15 | Nov 12

Introduction to Google Analytics

Learn how to track and generate traffic to your website, create reports, and analyze data with Google's free, state-of-the-art Web analytics tools.

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$149

USD

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24 hours
Start Date: Aug 20 | Sep 17 | Oct 15 | Nov 12

Marketing Essentials: Promotion

How do you get customers interested in your products and services? What kinds of sales and advertising strategies will you use? How will public relations support your promotional strategies, if at all? Promotion, a key aspect of the marketing mix, focuses on raising...
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$75

USD

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1 hours
Start Date: Open enrollment

Brand Management for Social Media and Wireless Technologies

The brand tenets of the past – notably control and predictability – are no longer valid. Ever-increasing consumer power, driven by social media and other web-based and wireless technologies, is having a significant impact on brand...
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$75

USD

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1 hours
Start Date: Open enrollment

Competitive Marketing Strategies: Conducting an Internal Analysis

When developing competitive marketing strategies, one of the most important steps is carrying out effective research and analysis. As well as assessing the external competitive environment, you need to look inward.
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$75

USD

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1 hours
Start Date: Open enrollment

Building Lasting Customer-brand Relationships

The focus of brand management today is on building lasting relationships between a brand and its customers. Effective brand relationship management involves knowing a brand's customers and being aware of their changing needs and behaviors.
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$75

USD

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1 hours
Start Date: Open enrollment

Competitive Marketing Strategies: Analyzing Competitors

To formulate successful competitive marketing strategies for your organization, you need to understand your competitors. Who are your key rivals and what drives their marketing decisions? What do they do well and where do they miss the mark?...
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$75

USD

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1 hours
Start Date: Open enrollment

Marketing Essentials: Planning and People

The four Ps of the traditional marketing mix (Product, Price, Place, and Promotion) are important strategic cornerstones of any marketing activity. However, this traditional view of the Marketing Mix fails to address two very important aspects of marketing:...
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$75

USD

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1 hours
Start Date: Open enrollment
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Please click on a month to choose a session start date:

  • Learn a new skill or enhance existing skills for professional development or personal enrichment.
  • New sessions starting monthly with lessons and assignments released weekly.
  • 2-4 hours a week in a convenient six-week format.
  • Interactive learning environment. Classroom built around discussion areas where you can engage with classmates and instructors.
  • Expert instructors develop, lead, and interact with students in each course.
  • Award of completion from your learning institution with passing score.
  • Get started in a new career or gain skills to advance in your existing one.
  • Start Anytime. Access to lessons and assignments available from day one.
  • Many programs can be completed in less than six months.
  • Everything you need for a comprehensive learning experience while working at a pace that suites your individual style.
  • Expert instructors facilitate every program and provide personal assistance.
  • Certificate of completion awarded by your learning institution with passing score.
  • Gain the knowledge needed to move forward with your education.
  • Start anytime. Access Granted upon registration.
  • Courses are designed to be completed within 6-12 weeks.
  • Interactive multi-media instruction with integrated assessment, allowing you to work at your own pace.
  • Professional instructors support you throughout your learning experience.
  • Confirmation of successful course completion.
  • Build industry skills or earn continuing education credits in a variety of fields.
  • Start Anytime. Access to all course material and assessments from day one.
  • Many tutorials can be completed in just a few hours.
  • Quick independent study. Learn something new or expand your knowledge while working at your own pace.
  • Material developed by industry leaders and student support offered.
  • Certificate of completion awarded with passing score.

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