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Designing Effective Websites

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Designing Effective Websites

A new section of each course starts monthly. If enrolling in a series of two or more courses, please be sure to space the start date for each course at least two months apart.

All courses run for six weeks, with a two-week grace period at the end. Two lessons are released each week for the six-week duration of the course. You do not have to be present when lessons are released. You will have access to all lessons until the course ends. However, the interactive discussion area that accompanies each lesson will automatically close two weeks after the lesson is released. As such, we strongly recommend that you complete each lesson within two weeks of its release.

The final exam will be released on the same day as the last lesson. Once the final exam has been released, you will have two weeks to complete all of your course work, including the final exam.

Week One

Wednesday - Lesson 01

This course is a different from most Web creation courses you'll find because it's not designed to teach you the mechanics of creating a Web page or how to use a particular software program. Instead, it's designed to help you take your Web site creations to the next level by enhancing both design and functionality. Together, we'll discover what attracts visitors to a Web site, and how to use design tools such as typography, Cascading Style Sheets (CSS), and multimedia to captivate visitors and keep them coming back.

Friday - Lesson 02

Visitors are attracted by good design, but content is what keeps them at the site longer and motivates them to return. Learn how to use two tools to attract and retain visitors: design critiques and a content inventory. Explore the six major development stages that yield expert design and smart content. Then study the three parts of Web design and the skills you'll need for each.

Week Two

Wednesday - Lesson 03

By now, you probably understand that an interface is the screen visitors see and use when they visit any page of your site. Designing an interface is easy. Designing an effective interface, however, is more challenging. There are four main elements that you'll need to consider to make your site user-centric: usability, visualization, functionality, and accessibility. Explore each of these elements to see the thought that goes into effective interface design.

Friday - Lesson 04

Even if your basic content is accurate, attractive, and well written, your site won't function well without a solid and logical organizational foundation. Review the five basic steps involved in organizing information and four essential structures that you can use to build a Web site. Then learn how to create a flowchart for the pages you want to include on your site.

Week Three

Wednesday - Lesson 05

Web sites exist to inform, educate, persuade, or entertain. Take this opportunity to concentrate on site design themes that pay attention to information delivery. Learn how to organize elements in order to enable visitors to accomplish their own goals. Explore usability, content, and design.

Friday - Lesson 06

Discover how you can use visual and graphic design, page layout, and grids to take your designs to the next level. At the same time, become familiar with design considerations like visual hierarchy, page dimensions, and white space.

Week Four

Wednesday - Lesson 07

Typography plays a dual role by providing both verbal and visual communication. Almost any type of font will do to transmit information to others. But to convey the right type of mood along with the information takes a special type and color of font. Learn all the secrets here!

Friday - Lesson 08

Find out how you can use Cascading Style Sheets to modify fonts. Become familiar with inline, document-level, and external (linked) style sheets, and learn how to create an external CSS file to control the formatting of any or all pages on your site. For the more adventurous, we'll also take a look at some early font embedding techniques and explore two popular Flash-related options currently in use.

Week Five

Wednesday - Lesson 09

Before you write for the Web, you should take the time to understand how people read online. Become familiar with the use of titles, headlines, and subheads to assist readers in navigating your site. Discover the advantages of using a Web content management system. Learn how you can communicate more easily and informally with Web visitors by adding a blog to your site.

Friday - Lesson 10

You can use images to add interest to your site and to help with navigation. Early designers were limited graphically by HTML attributes, and later designers discovered they could use tables to place images. Today's designers also have the option of using CSS to position images on the screen. But believe it or not, many people still use text-based browsers. So, you'll learn how to make the information you convey through your images accessible to those individuals as well.

Week Six

Wednesday - Lesson 11

The combination of HTML, CSS, and JavaScript allows you to create intensely interactive Web applications similar to any game or presentation built with traditional programming languages. This interaction of HTML, CSS, and JavaScript is known as Dynamic HTML or DHTML. Become familiar with the basics of DHTML, including code you can use to enhance your designs by adding layers to your pages.

Friday - Lesson 12

Early Web sites were created by a few to be read by many. Over the years, developers added interactivity to Web sites through discussion forums, chat rooms, and shopping carts. These features are part of what I think of as Web 1.0. Today the focus has shifted from the sponsor of the site to the visitor, and sites like Flickr and YouTube are popular. They're examples of Web 2.0 sites. Examine several popular Web 2.0 sites, and take a look ahead to Web 3.0.

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Please click on a month to choose a session start date:

  • Learn a new skill or enhance existing skills for professional development or personal enrichment.
  • New sessions starting monthly with lessons and assignments released weekly.
  • 2-4 hours a week in a convenient six-week format.
  • Interactive learning environment. Classroom built around discussion areas where you can engage with classmates and instructors.
  • Expert instructors develop, lead, and interact with students in each course.
  • Award of completion from your learning institution with passing score.
  • Build industry skills or earn continuing education credits in a variety of fields.
  • Start Anytime. Access to all course material and assessments from day one.
  • Many tutorials can be completed in just a few hours.
  • Quick independent study. Learn something new or expand your knowledge while working at your own pace.
  • Material developed by industry leaders and student support offered.
  • Certificate of completion awarded with passing score.
  • Gain the knowledge needed to move forward with your education.
  • Start anytime. Access Granted upon registration.
  • Courses are designed to be completed within 6-12 weeks.
  • Interactive multi-media instruction with integrated assessment, allowing you to work at your own pace.
  • Professional instructors support you throughout your learning experience.
  • Confirmation of successful course completion.

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