Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe your boss made you the company writer, but you've never had any training. Or maybe you're just interested in a writing or marketing career.
Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!
Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business and marketing principles and written communications. You'll learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics.
Whether you seek to improve your own writing or learn to identify effective copy, this course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience.
Lisa Adams is an accomplished writer and editor specializing in business, marketing, and creative writing. Known for her exceptional command of the English language, grammatical precision, and unflinching dedication to excellence, Lisa has won numerous awards for her creative, professional, and scholarly writing. Her diverse body of work -- which has been published in print, on the Web, and on television -- includes award-winning documentaries and two books: Why We Read What We Read: A Delightfully Opinionated Journey Through Contemporary Bestsellers and S'mores: Gourmet Treats for Every Occasion.