Start Your Own Small Business

Start Your Own Small Business
Instructor-Led Course
Hours: 24
Duration of Access: 6 weeks
Start Dates: Oct 15, Nov 12, Dec 10, Jan 21
8,386 Students
have taken this course.

Syllabus

A new session of each course starts monthly. If enrolling in a series of two or more courses, please be sure to space the start date for each course at least two months apart.

Week 1

Wednesday - Lesson 01

If you've dreamed about starting a small business but didn't know where to start, you've come to the right place! In this first lesson, you'll learn why you should start a business, why now might be the perfect time to do it, and what separates successful business owners from those who remain dreamers.

Friday - Lesson 02

Today, you'll find out about the three different ways to start a business. We'll explore the advantages and disadvantages of buying a franchise, buying a business, and starting a business from scratch.

Week 2

Wednesday - Lesson 03

No matter what business option you're leaning toward, you must find and exploit your unique selling proposition (USP). Your USP is the reason a customer would do business with you instead of someone else. In this lesson, you'll develop your USP. Then you'll discover the single most valuable asset in your business and how it can create all the wealth you'll ever want.

Friday - Lesson 04

Alan Lakein, a leading expert on time management, says, "Failing to plan is planning to fail." Today, you'll learn all the advantages of having a written business plan. You'll see how it helps you take advantage of more opportunities and keeps you focused on achieving your goals. If you need to find financing for your business, having a business plan becomes twice as important.

Week 3

Wednesday - Lesson 05

Once you've chosen the business opportunity you're going to pursue, you'll need to legally set up your company. To do that, you'll have to choose whether to be an S-corporation, a corporation, or a limited liability company. Each of these structures has advantages and disadvantages. In this lesson, you'll find out how to decide which one would work best for you.

Friday - Lesson 06

Unless you have your own vault of money for marketing, you'll need to know the best way to spend limited resources to create the most sales. As a future business owner, you need to understand the importance of direct-response marketing along with tracking and testing. You'll learn about those things today as you discover how to expand marketing efforts that work and cut or improve those that are ineffective.

Week 4

Wednesday - Lesson 07

In this lesson, we'll continue discussing marketing as we explore the pros and cons of two main forms of it: advertising and publicity. We'll take a detailed look at free publicity because it's one of the most cost-effective ways to market your business.

Friday - Lesson 08

No one can run a business effectively without proper accounting and financial statements. But few business owners take the time to understand the basics of bookkeeping. Today, we'll walk hand-in-hand with an actual business owner as she sets up her accounting records. By the end of this lesson, you'll know the basics of accounting and be able to analyze and develop your own financial statements.

Week 5

Wednesday - Lesson 09

Most new business owners need to find money to start their business. In this lesson, you'll find out the most common, traditional ways to fund a business and a few nontraditional ways as well. Whichever method you choose, your desire to get your company going is what will make the difference. Many people give up too soon or don't use the feedback from a funding source to improve their plan. You don't have to be one of them!

Friday - Lesson 10

Employees can make or break a business. Just think about businesses you wouldn't use again because of the service the employees provided. Bad employees can cost a company thousands of dollars, and you, as an owner, won't have the luxury of hiring and training employees on an ongoing basis. Hiring, training, motivating, and parting with employees are all complex processes. Today, you'll learn tips that make them easier.

Week 6

Wednesday - Lesson 11

Having effective business policies in place helps your business run efficiently. It also gives your employees a framework for knowing what's expected of them. By the end of this lesson, you'll be able to develop your own business policies, including sexual harassment and ethics policies. We'll also discuss creating an employee manual.

Friday - Lesson 12

To ensure success, business owners need to be able to use limited resources efficiently. In this final lesson, we'll focus on how best to manage your time, relationships, and personal financial position. You'll leave this course knowing you've done all the preliminary groundwork to get your business off to a good start.


Review

As an artist with limited business sense, this was the perfect course for me to take. Kris took a lot of the mystery out of starting a small business. Her teaching style was very friendly and easy to comprehend. Thank you!

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