Using Social Media in Business

Using Social Media in Business

South Seattle Community College

$99.00 Enroll Now!

Instructor-Led Course
Hours: 24
Duration of Access: 6 weeks
Start Dates: Oct 15, Nov 12, Dec 10, Jan 21
1,870 Students
have taken this course.

About This Course

One of the biggest challenges for most business owners is to find a continuous supply of new customers. Over the past decade, some have differentiated themselves by leveraging the Internet and social media to do just that. Whether you consider yourself a social media novice or a seasoned veteran, this course will give you a solid foundation and thorough understanding of what social media is and how you can use it to grow your business. 

As you progress through the course, you'll master a simple process for making social media work for you. You'll learn about the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them to promote your business. You'll also see how you can build a social media team and automate your social media activities so that you can leverage the power of social media without adding another full-time job to your plate. And finally, you'll gain techniques for measuring and tracking your social media success. 

In today's fast-paced and globally connected environment, social media is a game changer for businesses and business owners who use this powerful medium in the right way. So whether you're looking for a new way to market your business or simply hoping to gain a better understanding about the excitement that surrounds social media, this course will empower you.

About The Instructor

Brad Semp

Brad Semp, Ph.D., is Director of Sales and Marketing at a global corporation, a life-long entrepreneur, and a former professor of Bachelors and Masters of Science courses in Internet Marketing. Dr. Brad is active on social media platforms to engage with prospects and customers, expand relationships, and to grow businesses. He routinely coaches other entrepreneurs and business owners and consults with Fortune 500 organizations on how to design and implement effective social media systems, strategies, and tactics.

Review

This class has been so practical. I am really enjoying the "put it to use" today aspect. So many Social Media folks talk in platitudes. It is nice to have a "how to".

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