Using Social Media in Business

Using Social Media in Business
Instructor-Led Course
Hours: 24
Duration of Access: 6 weeks
Start Dates: Nov 12, Dec 10, Jan 21, Feb 18
2,101 Students
have taken this course.


This class has been so practical. I am really enjoying the "put it to use" today aspect. So many Social Media folks talk in platitudes. It is nice to have a "how to".

Many, many thanks for your class. It was just what I needed to get me started both increasing and tracking the social media efforts by our organization. The nice thing is that I'm in the driver's seat. That's the scary thing too, but it is less scary now having completed your class.

I thought the course provided a great overview on social media management. I am hoping to delve into social media management as a new career and although I felt I was pretty savvy on the topic, you taught me lots of new tips and tricks. Thank you!

I really can't thank you enough for clearing so much of this up for me. You are an excellent teacher, and I feel much more empowered than I did prior to the course. Much of the fog has been lifted! I find this subject so interesting, and I will continue to learn. I will check out the other courses you listed as well. Thank you! I am so excited, particularly about the automation. I am most creative in the evenings, and it will be so great to schedule posts instead of staring at my computer wishing I had something interesting to say.

I definitely agree that I got a ton of information out of this course. [...] While I am nowhere near being an expert, I, at least, do not feel like I'm wandering aimlessly in the social media landscape. I would absolutely recommend this course to anyone who is interested in getting into social media for their company.

I enjoyed this class very much and learned a lot about social media. Thank you for making the materials easy to follow and interesting. Since starting the class, I have gone from having almost no experience with social media to having accounts with Facebook, Twitter, Pinterest (one of my favorites!), LinkedIn, and Delicious. I am already thinking about how I can fine-tune my social media efforts to engage more extended family members in my genealogy research. I am also thinking of how I can help my husband use social media to increase awareness and engagement with his nonprofit.

Coming from the "I'm a social media dinosaur, and I'm okay with that" perspective, Lesson 3 with the Flow Chart is worth the price of admission just by itself. Why, oh, why didn't I find you earlier? It would've saved me months of frustration. Thank you, Dr. Brad!

This course was on point. I learned a lot about social media and what it's actually designed for. Before this course, I was only scratching the surface. Since I do not have a business at the moment, I will concentrate on starting my very own blog. Thank you for designing an easy-to-follow online class.

I am not a good student, and was concerned about how much I could gain from an online course. I am someone who learns quicker by doing rather than reading. Professor Semp's teaching style was engaging and entertaining, which put me at ease. I also liked that he included videos - I could replay them and gain more from them. I would highly recommend his course to anyone who would like to gain insight into social media and what it can do for them, personally or professionally. Thank you.

Thank you so much for this valuable class! I have learned more than I expected to, and I know I'll be using this information as I start out working with my friend's business. Your lessons have given me the foundation I needed to confidently move into the role of organizing and implementing her business social media. I have taken many online classes over the years, and this one is by far the best! Your lessons were detailed and informative, and you were clear in your responses to questions from the class. I can't say enough about how much I learned!