The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimization (SEO).
In this course, you'll gain the knowledge you need to boost your website's visibility. You'll discover how search engines crawl the Web, rank websites, and find previously undiscovered sites, and learn which HTML tags are key to getting sites on a search engine's radar. You'll also explore how to select keywords, why you should amass as many potential keyword choices as possible, and which keywords hold the most potential.
In addition, we'll discuss why you should complete a pre-submission analysis, how to do a post-submission analysis using tools such as Google Analytics, and how to manage the SEO cycle to maximize results. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.
Course Revised November 2015
About The Instructor
Chris Minnick is a prolific published author, blogger, trainer, and Web developer who has overseen the development of hundreds of Web and mobile projects for customers ranging from small businesses to Fortune 500 enterprises.
Chris is also passionate about winemaking, swimming, playing saxophone, and cooking. More information is available on his blog: www.chrisminnick.com.