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Customer Service: Winning Customer Service Techniques

Requirements

  • Internet access
  • E-mail
  • Netscape or Internet Explorer Web browser

Syllabus

  • Lesson 1-Orientation; Definition of Customer Service
  • Lesson 2-Measurement of Customer Service
  • Lesson 3-Communication is the answer (what's the question); Discuss the different communication methods and messages that are included in satisfying customers
  • Lesson 4-Customer Service personnel as ambassadors for their organizations (what's it all about?)
  • Lesson 5-Levels of customer service (how much is enough and what does it cost?)
  • Lesson 6-Teaming up with "internal customers" and co-workers to deliver excellent customer service
  • Lesson 7-Teaming up with "internal customers" and co-workers to deliver excellent customer service (continued)
  • Lesson 8-Customer Service choices (the many different options)
  • Lesson 9-Telecommunications etiquette
  • Lesson 10-Managing the irate customer (especially the one that's about to switch to another company)
  • Lesson 11-Customer Service Success Stories
  • Lesson 12-Keeping customer service viable; Wrap-up; Final Exam

Instructor

    In industry, Tony Swaim has made significant contributions to the business community dating back to 1977. He has held globally-focused executive positions with Baxter Healthcare Corporation, Beckman Instruments Incorporated and Allergan, Incorporated. His most recent industry position was Director, Worldwide Surgical Logistics for Allergan where he was responsible for supply chain management. Previous responsibility areas were in operations, inventory management, local area networks, procurement and quality. Mr. Swaim’s educational background includes an MBA and Bachelor of Science with concentration in Marketing. Additionally, he has studied in the Executive Management Program at Claremont Graduate University. Professional certifications held are Certified Purchasing Manager (C.P.M. offered by the National Association of Purchasing Management)and Certified in Production and Inventory Management (CPIM offered by the American Production and Inventory Control Society. Since 1982 Tony Swaim has provided in excess of 1,000 hours in diverse coursework including Strategic Planning, Operations Management, Accounting, Industrial Marketing, Retailing Management, Purchasing, Quality Management, Supply Chain Management, and Project Management. He has taught classes in a variety of environments, including APICS certification curriculum at local firms and Business Policy courses as part of MBA programs.