Requirements
- Internet access
- Netscape or Internet Explorer Web browser
Syllabus
- Lesson 1-Orientation; Overview of the Legal System
- Lesson 2-Law of Agency; Legal Forms of the Organization
- Lesson 3-Contract Law; Uniform Commercial Code
- Lesson 4-Uniform Commercial Code (continued); International Law
- Lesson 5-Marketing vs. Sales; Components of Demand
- Lesson 6-The 4 P's (Product, Place, Price and Promotion); Market Segmentation
- Lesson 7-Target Marketing; Forecasting
- Lesson 8-Consumer Behavior; New Product Introduction
- Lesson 9-International Marketing; Managing the Marketing Organization
- Lesson 10-The Context of the Information System
- Lesson 11-Design and Implementation Considerations of the Information System
- Lesson 12-The Information System in Steady State (use and reporting); Update to the Information System; Wrap-up; Final exam
Instructor
In industry, Tony Swaim has made significant contributions to the
business community dating back to 1977. He has held globally-focused executive positions
with Baxter Healthcare Corporation, Beckman Instruments Incorporated and Allergan,
Incorporated. His most recent industry position was Director, Worldwide Surgical Logistics
for Allergan where he was responsible for supply chain management. Previous responsibility
areas were in operations, inventory management, local area networks, procurement and
quality. 
Mr.
Swaim’s educational background includes an MBA and Bachelor of Science with
concentration in Marketing. Additionally, he has studied in the Executive Management
Program at Claremont Graduate University. Professional certifications held are Certified
Purchasing Manager (C.P.M. offered by the National Association of Purchasing
Management)and Certified in Production and Inventory Management (CPIM offered by the
American Production and Inventory Control Society.