Requirements
- Internet access
- Netscape or Internet Explorer Web browser
Syllabus
- Lesson 1-Marketing vs. Sales (Is there a difference?)
- Lesson 2-Evolution of Marketing; Definition of the Exchange Process
- Lesson 3-Components of Demand; What is a Product?
- Lesson 4-Marketing and Society (impact of Consumerism)
- Lesson 5-Two of the "4 P's" (Product and Place)
- Lesson 6-The other two "4 P's" (Price and Promotion)
- Lesson 7-Market Segmentation (a means of better identifying customers)
- Lesson 8-Target Marketing and Mass Marketing
- Lesson 9-Consumer Behavior (what are the motives behind product purchases?)
- Lesson 10-New Product Development and Introduction
- Lesson 11-International Marketing
- Lesson 12-Marketing & Sales Management and the Marketing Organization
Instructor
In industry, Tony Swaim has made significant contributions to the
business community dating back to 1977. He has held globally-focused executive positions
with Baxter Healthcare Corporation, Beckman Instruments Incorporated and Allergan,
Incorporated. His most recent industry position was Director, Worldwide Surgical Logistics
for Allergan where he was responsible for supply chain management. Previous responsibility
areas were in operations, inventory management, local area networks, procurement and
quality. 
Mr.
Swaim’s educational background includes an MBA and Bachelor of Science with
concentration in Marketing. Additionally, he has studied in the Executive Management
Program at Claremont Graduate University. Professional certifications held are Certified
Purchasing Manager (C.P.M. offered by the National Association of Purchasing
Management)and Certified in Production and Inventory Management (CPIM offered by the
American Production and Inventory Control Society.