No matter what brings you to the Web, your hope is that a lot of people see your website, your wall, your tweets, and your videos. In this course, you will learn to use Google Analytics to make the most of your online traffic. You will see how you can track not just the to all of your online content, but also determine which content is the most appealing, where your visitors came from, what devices they used, how long they stayed, which links they clicked, and where they went when they left.

This course guides you step-by-step, report-by-report, through the major parts of the Google Analytics interface. From setting up your Google Analytics account and getting the all-important code you will need to add to your web pages to begin tracking your visitors, you will learn everything you need to know to get everything you can from the data that Google Analytics provides. You will even find out about Google AdWords and other tools to enhance your traffic as well as your Google Analytics reporting.

About The Instructor

Laurie Ulrich has been writing about and teaching people to use Microsoft Office for more than 20 years—including personally training thousands of students, writing hundreds of training manuals, and authoring and co-authoring more than 30 books on subjects including Word, Excel, PowerPoint, Outlook, and Access. Her books include 2000-page epics that document every button, bell, and whistle, as well as friendlier introductory and troubleshooting books for new users. Her most recent publication on Microsoft Access is Access 2016 for Dummies. In addition to writing and teaching, Laurie runs her own firm, Limehat & Company, providing training, marketing, graphic design, and web development services to clients throughout the world, with a focus on helping growing companies and non-profit organizations build their brand through effective promotions, outreach, and education.