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A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits!

How does it work? Once a session starts, two lessons will be released each week, for the six-week duration of your course. You will have access to all previously released lessons until the course ends.

Keep in mind that the interactive discussion area for each lesson automatically closes 2 weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.

The Final Exam will be released on the same day as the last lesson. Once the Final Exam has been released, you will have 2 weeks plus 10 days to complete the Final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.

Week One

Lesson 01 - Build a Foundation for Your Online Business
Wednesday

In this lesson, you'll build the foundation you need to start and to grow a successful online business. You'll gain an understanding of what an online business is, the key components that make it work, and the steps for building your own. You'll also learn about the three most popular online business models. Finally, you'll be introduced to the concept of a Visual Business Strategy (VBS) diagram, which you'll use to summarize your Internet business plan.

Lesson 02 - Create a Digital-Ready Business Brand
Friday

In this lesson, you'll learn how you can build a business brand that's ready to be launched online. First, you'll discover some secrets about developing a powerful and recognizable name for your business. Next, you'll learn how you can quickly and easily stake claim to that business name throughout the Internet. After that, you'll examine ways that you can get a logo to support your business branding. Finally, you'll gain an understanding of the importance of keywords and learn how to craft an effective keyword strategy for your business.

Week Two

Lesson 03 - Build and Optimize a Product
Wednesday

In this lesson, you'll see how to create products and services that you can sell as part of your online business. First, you'll explore the various types of products and services and how to build them. Next, you'll consider what makes a "good" product and zero in on the right product for you. Finally, you'll look at how to tackle building your product, from creating your product development plan to leveraging your past efforts to build your product more quickly and efficiently.

Lesson 04 - Develop and Launch an Engaging Website
Friday

In this lesson, you'll tackle the task of creating and launching a business website. You'll gain an understanding of what type of website you should build and learn how to align it with your business strategy. Then you'll see how to develop an outline for your website, wireframe individual pages, and create or find the content that you'll need to make your web pages come alive. After that, you'll explore ways to build and launch your website without having to know anything about website design or coding. Finally, you'll learn what it means to "host" your website.

Week Three

Lesson 05 - Set up Your Online Selling Process
Wednesday

In this lesson, you'll first gain an understanding of the basics of selling products on the Internet and learn how to design and document a sales process that aligns with your business strategy. Next, you'll learn how to how to implement your newly created sales process by selecting the right mix of third-party tools and accounts that work with your website to conduct business transactions online. Finally, you'll examine how you can monitor, track, and measure the effectiveness of your sales process and use that information to increase your sales over time.

Lesson 06 - Install a Digital Communication Network
Friday

In this lesson, you'll learn what a digital communication network is and why you need to develop one for your business. Next, you'll gain an understanding of the different types of digital communication methods and how you can use each to engage and develop relationships with your followers. Finally, you'll examine some advanced strategies that you can use to optimize and automate your communication with your prospects and customers on a consistent basis.

Week Four

Lesson 07 - Your Email Management System
Wednesday

In this lesson, you'll first learn about the importance of utilizing an email management system to communicate with your prospects and customers. Next, you'll examine how you can set up your system, write engaging content, and deliver emails in a timely and automated manner. Finally, you'll explore some advanced email marketing strategies that you can put to use to help to grow your email list and increase engagement.

Lesson 08 - Socialize Your Online Business
Friday

In this lesson, you'll build a foundation for using social media to grow your business. You'll gain an understanding of the definition of social media, and explore key principles to make sure that you're using social media in the right way. Next, you'll learn about a process you can follow to consistently and effectively engage with prospects and customers. Finally, you'll learn about different ways to generate and publish content quickly and easily.

Week Five

Lesson 09 - Build Multiple Online Lead Streams
Wednesday

In this lesson, you'll examine the importance of generating leads to maintain a healthy and vibrant online business. First, you'll explore the concept of a lead generation process and review the types that exist. Next, you'll produce a lead generation strategy that is customized for your business. Finally, the lesson will outline the steps necessary to implement and systematize the lead generation processes that you have selected to drive targeted prospects to your website.

Lesson 10 - Using Video to Grow Your Online Business
Friday

Why should you consider using video as one of your main lead generation processes to grow your online business? In this lesson, you'll find out why. The lesson will show you some steps that you can take to create effective videos without being a video expert. Next, you'll take a peek at basic and advanced methods to create and distribute videos to gain exposure for your online business. Finally, you'll learn how to host, record, and automate the delivery of videos through webinars.

Week Six

Lesson 11 - Create an Online Partnership Program
Wednesday

In this lesson, you'll gain an understanding of how you can build a partnership program to introduce more people to your online business. First, you'll learn what a partner program is and how it can help grow your business. Next, you'll explore the key aspects of any partnership program and how to integrate it into your website. Finally, you'll examine some key strategies for introducing your partnership program to prospects as well as new and future customers to generate an ongoing stream of fresh leads.

Lesson 12 - Implement an Online Support Center
Friday

In this lesson, you'll see how to implement an online support center for your business. First, you'll learn about the type of expectations that online customers have for customer service and support, and then examine the important pieces of any online support center. Next, you'll explore both basic and advanced ways that you can provide customer service support over the Internet and investigate various support solutions that you can use. Finally, you'll examine some key strategies for engaging with new and legacy customers to maximize customer satisfaction and to minimize refunds.

 
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  • Learn a new skill or enhance existing skills for professional development or personal enrichment.
  • New sessions starting monthly with lessons and assignments released weekly.
  • 2-4 hours a week in a convenient six-week format.
  • Interactive learning environment. Classroom built around discussion areas where you can engage with classmates and instructors.
  • Expert instructors develop, lead, and interact with students in each course.
  • Award of completion from your learning institution with passing score.
  • Gain the knowledge needed to move forward with your education.
  • Start anytime. Access Granted upon registration.
  • Courses are designed to be completed within 6-12 weeks.
  • Interactive multi-media instruction with integrated assessment, allowing you to work at your own pace.
  • Professional instructors support you throughout your learning experience.
  • Confirmation of successful course completion.
  • Build industry skills or earn continuing education credits in a variety of fields.
  • Start Anytime. Access to all course material and assessments from day one.
  • Many tutorials can be completed in just a few hours.
  • Quick independent study. Learn something new or expand your knowledge while working at your own pace.
  • Material developed by industry leaders and student support offered.
  • Certificate of completion awarded with passing score.

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