If you have an art or a craft and you dream about starting your own home-based or small business, this is the course for you! You will learn to start your own arts and crafts business from a professional artist. You will learn to create your own unique business identity, and discover what makes marketing in the arts and crafts business different from marketing in most other enterprises and find a sales approach the fits your personality.
You will learn how to find and get into the best craft shows, as well as design booths that really draw customers in. You will discover how to price your work effectively so you can set yourself up for success whether you are selling through craft shows, in galleries, online, or even in your own retail store.
About The Instructor
Shirley George Frazier is one of the world's leading authorities on the gift basket industry. In business since 1990, Shirley is the founder of GiftBasketBusiness.com and the author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business and The Gift Basket Design Book. Shirley's mission is to provide business and marketing support to home-based entrepreneurs, specialty store owners, and related professionals worldwide through in-person training, live seminar conferences, and articles written for consumer and business publications. Her clients include Macy's, Barnes & Noble, Total Wine, and Hallmark stores.