Under pressure to increase membership, expand program value, attract media, entice donors, and develop volunteers, all while keeping an eye on the bottom line? In the face of stiff competition, more worthwhile causes, more regulations, more watchdog agencies, and fewer funding opportunities, you need to work smarter—not longer.
This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. You'll also learn how to persuade the media to communicate your organization's message and further its ideals and goals. Before you know it, you'll be ready to improve your market share by learning to evaluate and implement effective promotions, advertising campaigns, and communication techniques. If your organization relies on a diverse mix of fees, events, and/or contributions for support, you're sure to find this information-packed course indispensable.
1 Nonprofit Marketing Defined
2 Setting Goals
3 Positioning Your Nonprofit
4 Market Readiness
5 Marketing Strategies
6 Advertising and Promotion
7 Advertising and Marketing on the Internet
8 Marketing and Volunteers
9 Publicity, Media, and Public Relations
10 Developing Your Own Market Plan
11 Developing a Promotion Plan
12 Evaluating Your Marketing Efforts
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.