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A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits!

How does it work? Once a session starts, two lessons will be released each week, for the six-week duration of your course. You will have access to all previously released lessons until the course ends.

Keep in mind that the interactive discussion area for each lesson automatically closes 2 weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.

The Final Exam will be released on the same day as the last lesson. Once the Final Exam has been released, you will have 2 weeks plus 10 days to complete the Final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.

Week One

Lesson 01 - History of Search Engines and Directories
Wednesday

SESR, SERP, PPC . . . do you know these terms? In Lesson 1, you'll learn important search engine terminology. This lesson will discuss the history of search engines and directories, and you'll learn about the differences between the two. Finally, you'll find out about current major players in the search industry.

Lesson 02 - Understanding How Search Engines Work
Friday

How do search engines decide which websites to include in search listings? In Lesson 2, you'll learn how search engines analyze websites and create results pages. You'll also learn how to search for sites that have linked to your website, and you'll discover some super-savvy search secrets!

Week Two

Lesson 03 - Creating Killer Keyword Lists
Wednesday

You want your website to appear at the top of the SERPs, but which keywords will people search for to find your site? Lesson 3 will discuss ways to find potential keywords. You'll begin your research with offline methods and then you'll use online methods to expand your list. You'll also learn how misspellings can actually help you!

Lesson 04 - Presubmission Analysis: Figuring Out Which Keywords Are the Right Ones
Friday

You've created a site-wide list of potential keywords, but which ones should you optimize for? In Lesson 4, you'll learn about the all-important presubmission analysis. You'll determine how often people have searched for certain keywords, and you'll figure out how many other websites are optimized for each of those words. Then, using one simple formula, you'll be able to optimize your site the way the pros do.

Week Three

Lesson 05 - Important HTML Tags to Master
Wednesday

It's time to optimize your site! In Lesson 5, you'll learn about HTML tags that you must be intimately familiar with. This lesson will discuss why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text.

Lesson 06 - Content Layout and Keyword Usage
Friday

In this lesson, you'll learn about HTML tags that you must be intimately familiar with. The lesson will explain why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text. Then, you'll learn the secrets of creating quality content, legally and for free.

Week Four

Lesson 07 - Web Hosting, URLs, and Mobile Optimization
Wednesday

Filenames and the technical details of how your website is hosted play a big part in successful search engine optimization. In Lesson 7, you'll learn how to register domain names that lend themselves to top search engine positions. Similarly, it'll discuss filenames and how they can help you. You'll discover the importance of mobile optimization and page speeds. Finally, you'll learn how to responsibly create optimized landing pages.

Lesson 08 - Spamming Tricks to Avoid
Friday

People often use deceptive techniques to get search engines to list their sites. This lesson examines many of these techniques and discusses why you shouldn't use them. You'll learn about keyword overuse, invisible text, improper comment tag use, and web page cloaking.

Week Five

Lesson 09 - Submitting Your Site
Wednesday

You've optimized your web pages for top search engine placement, so now it's time to let the crawlers know that they exist. In this lesson, you'll learn how to submit your website to search engines! You'll learn how to manually submit your site to individual engines, explore multiple submission services, and create and submit XML sitemaps.

Lesson 10 - Track Your Progress With a Post-Submission Analysis
Friday

It's time to track your progress by completing a post-submission analysis. In Lesson 10, you'll examine the six steps of the SEO cycle. This lesson will discuss how to find your search engine rankings, and you'll delve into Web server log files and referrer logs. You'll be introduced to Google Analytics, which can give you vital data—for free—about visitors to your site.

Week Six

Lesson 11 - Powerful Online Promotion Techniques
Wednesday

Lesson 11 will discuss powerful online promotion techniques. You'll learn how quality inbound links can help you and about lots of other ways to promote your site, including newsgroups, question-and-answer sites, email signatures, online advertising, and social media.

Lesson 12 - Effective Offline and Online Promotion Techniques
Friday

Believe it or not, promoting your website offline can make a huge difference in your search engine rankings. In this lesson, you'll learn the importance of affiliate programs and word-of-mouth visits. This lesson will discuss ways of monitoring your offline promotions and will talk about "link baiting" techniques that are ethical and that work.

 
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  • Learn a new skill or enhance existing skills for professional development or personal enrichment.
  • New sessions starting monthly with lessons and assignments released weekly.
  • 2-4 hours a week in a convenient six-week format.
  • Interactive learning environment. Classroom built around discussion areas where you can engage with classmates and instructors.
  • Expert instructors develop, lead, and interact with students in each course.
  • Award of completion from your learning institution with passing score.
  • Gain the knowledge needed to move forward with your education.
  • Start anytime. Access Granted upon registration.
  • Courses are designed to be completed within 6-12 weeks.
  • Interactive multi-media instruction with integrated assessment, allowing you to work at your own pace.
  • Professional instructors support you throughout your learning experience.
  • Confirmation of successful course completion.
  • Build industry skills or earn continuing education credits in a variety of fields.
  • Start Anytime. Access to all course material and assessments from day one.
  • Many tutorials can be completed in just a few hours.
  • Quick independent study. Learn something new or expand your knowledge while working at your own pace.
  • Material developed by industry leaders and student support offered.
  • Certificate of completion awarded with passing score.

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