Why do some electronic devices gain widespread popularity while others sit on the shelf? In this lesson, you'll learn how standards in the networking world help drive the adoption of technology. You'll also get a firsthand look at how standards operate in every real-world business, like clothes and batteries and shampoo. In doing so, you'll learn why some wireless networking technologies have flourished while others have failed miserably (early wireless technologies were a flop!). By the end of this lesson, you'll know who makes the standards, how something becomes standardized, and why it's so important. You'll also see how all this applies to wireless networking standards and gain insight on why wireless networking is so popular today.