1 Laying the Groundwork
2 Itineraries, Sales Call Reports, and the Customer Database
3 Selling Yourself, Your Company, and Your Product
4 Communication Skills
5 Developing Effective Sales Presentations
6 Recognizing Personality Types
7 Presentations for Different Personality Types
8 Closing the Sale
9 Converting Customer Complaints to Delight
10 Effective Negotiation
11 Dealing With Your Competition
12 Difficult Situations