As a marketing professional, there’s one thing I’ve learned about landing a new job – how you present your experience can make or break your shot at getting the position. With that, having a professional website is the best way to show prospective employers what you’re made of, particularly for those working in the computers/technology, social media, marketing, or communications industries.
When thinking about what your website should look like and what types of information you should include, consider our five tips:
Keep it professional – in all aspects
Design, content, and images should all exude professionalism. If your website doesn’t look professional, employers likely won’t take you seriously as a candidate. If you think you have what it takes to create your own website, but don’t have the skills, consider enrolling in a web design or development course to learn the skills needed.
Also, ensure the types of content on your site relate to your respective field. Including personal photos, blog articles, non-work related interests etc. may be a turn off to potential employers.
Grammar and spelling are paramount
Nothing will turn a viewer away as quickly as poor grammar and spelling. Whether you’re a computer programmer or a writer, you should still present your work experience sans errors.
Include enough information
Nothing is worse than landing on a website without enough content to make it worthwhile. So, what do you include on your professional website? Contact information is most important, followed closely by a downloadable version of your resume, and a professional portfolio. Another “nice to have” is results you’ve achieved or data points that further illustrate your successes.
Establish a differentiator
You’ve established what your skillset is and what career you’re pursuing, but aside from your new website, what sets you apart from other candidates? Having a focus and driving that point home is important. What areas or skills are you most known for, and how can you further exhibit your expertise to web visitors?
Don’t go live until you’re ready
It may seem urgent to get your website up and ready as soon as possible, but don’t rush the process. Start by purchasing a domain name, but take the design and “go live” process slow. Having a professional-looking website is important, as is having a complete website. Making your page accessible before it’s complete may lead employers to think you’re not thorough or are unlikely to finish what you start.
What should you do next? Register your domain of course! Try searching for a URL with your legal name first; if that domain is already taken, consider adding in a keyword related to your industry, such as www.johndoejavadeveloper.com.
If you already have a professional website, feel free to share it in the comment below for other students to view!