Can you believe some of the top fashion bloggers are making up to six figures a year, get paid to travel, and receive free high-end products on a weekly basis? Pink Peonies, Into The Gloss, and Cupcakes & Cashmere are just a few of the top fashion blogs, today. For many fashion bloggers, what originally started as a hobby has now turned into a revenue-generating social phenomenon! Brands are increasingly looking to advertise on successful blogs, hoping to capture ready-made audiences. If you are fashion savvy, creative, and aim to captivate, this is where your talents and passions can come together.
Here are a few secrets to becoming a successful fashion blogger:
First Thing’s First- Create a Blog.
Contrary to what many believe, a successful blog won’t just fall into your lap. If you want to make money, your blog has to appeal to both fellow fashion lovers and fashion companies. Before fashion companies come knocking on your door, you’re going to have to give them a reason. All of this starts with attracting people to your website first! WordPress has become one of the world’s largest fashion blogging communities. The great thing about WordPress is that you can create your own domain name as well as choose amongst thousands of templates to use! Here are just 25 of the Best Fashion Blog and Magazine WordPress Themes of 2015.
Be True to Your Brand Identity.
Be genuine. Before settling on your products, you’ll have to define what is so unique about your style and why people should follow you in the first place. One of the biggest ways fashion bloggers make money is through affiliate marketing. Once noticed, fashion bloggers actually get paid every time someone purchases a product on their website! What will set you apart from others is simply being you. These days, consumers want an organic relationship, so promote the products you truly love rather than showcasing something that you think others may want. As you create a personal identity within your blog, you will essentially become the brand. Learn how to organically resonate with people, here.
Fashion blogs are all structured around photos which is why Instagram has become a very successful “shop window” medium. Make your Instagram diverse and engaging by showing the world what excites you the most. Instead of just promoting brands, showcase your personality along with it. Think along the lines of-daily activities, your favorite foods, your home life, your own inspiration and personal goals- anything that can evoke emotion. Adding your own personality to the mix will attract your followers in a way that could not be achieved otherwise. At the end of the day, you want people to say, “Hey, there’s something about this person I really like.” That unique “something” is what will take your fashion blog to the top and make you stand out amongst the rest! The key here is using social media as a business platform but also as a way to engage naturally and organically with your audience.