A student in my Introduction to Internet Writing Markets online course asked this same question recently; so, the question remains – what type of blog is better for your business?
Blogging is a big topic, isn’t it? The main difference between a hosted blog and a stand-alone blog is whether you control what you do completely or whether someone else does . . . although the control may be in varying degrees depending on whether the service is free or at a cost.
Let’s compare hosted and stand-alone blogs to renting or buying a house.
Renting a house is like having a hosted blog (from Blogger, WordPress, or another blog service). When you rent, someone else takes care of the technology and sets the rules about what you can do.
Having a stand-alone blog is like buying a house. You own it and have to fix it when it breaks, although if you have a good webhost you may be able to get help from technical support. The only restrictions you have are what’s legal or illegal in the country you live in.
With a hosted blog, you just sign up, decide what you want your blog to look like, and start posting. With a stand-alone blog, you buy a domain name and space from a webhost. Then you install the blogging platform, such as WordPress, on your site. It’s more complicated, but your reward is that you’re in charge.
To learn more tips and tricks for running your business blog, check out Introduction to Internet Writing Markets