If you’re fresh out of college or looking to break into a career in digital marketing, finding marketing training can be tough, even impossible for some specialties. Also, within the marketing industry, there are numerous professional certifications, adding to the confusion regarding what type of digital marketing course you should take.
We’re excited to announce that we just released 9 new marketing training programs that prepare marketing hopefuls for the OMCA certification exam. Each of these training programs provides an overview of all aspects of digital marketing, then takes a closer look at a specific concentration within digital marketing.
Marketing skills taught, include:
- Conversion optimization
- Content marketing
- Display advertising
- Web Analytics
- Email marketing
- Social media marketing
- Mobile marketing
What are these programs best for? These programs are ideal for entering the marketing industry, with a recognized and respected certification. They’ll help you show potential employers that you have in-demand skills to help their company obtain success.
If you’re not sure which of these programs interests you the most, here are some differentiations between the different marketing specialities…
Conversion optimization – This specialty involves finding what triggers visitors or ad viewers to convert. It entails optimizing ads and web elements, like buttons, to influence the most visitors to make a purchase.
Content marketing – If you enjoy writing, content marketing is the specialty for you. This specialty involves creating articles and content that delights readers into wanting to learn more about your products.
Display advertising – These specialists create video and pop-up ads to target and re-target web visitors.
Web Analytics – Marketing analysts interpret the data collected from various marketing efforts and report out on what was successful and where improvements can be made.
PPC – Pay-per-click marketing involves controlling digital ad spend and developing a keyword strategy to help your company’s ads achieve top paid placement.
Email marketing – Email marketing involves designing, coding, and sending targeted emails about your company to a set list of subscribers.
Social media marketing – Marketing on social media is fairly self-explanatory. It involves using social networks to interact with current and prospective customers.
SEO – Search engine optimization is the process of making your website and products more visible in organic search. This can include optimizing customer reviews, web content, web URLs, and local business listings.
Mobile marketing – Mobile marketing is similar to PPC, in that you will be controlling ad spend. The difference is mobile marketing requires a niche set of skills in creating ads that resonate with customers.
Learn more about these new digital marketing courses today.