Memorize the phrase, "Plan your work and work your plan" because it has great applicability to strategic planning. You'll begin this lesson by learning about the elements you must use to effectively implement your strategic plan. You'll study vision statements, move on to purpose and mission statements, and discuss goals, objectives, strategies, policies, and procedures. Next, you'll focus on company culture and find out why planning is beneficial. Finally, you'll look at the major strategic choices that you can choose from, ranging from core business focus to insolvency.