Google and Small Business Management Suite

Google and Small Business Management Suite

Discover how to make your dreams a reality and successfully start your own business. By course completion, you will have the tips and techniques needed to build your business and incorporate Google Workplace applications to increase your productivity.

72 Course Hrs

  • Details
  • Syllabus
  • Requirements
  • Instructor

Details

Getting Started with Google Workspace

In a classroom environment—using Google Workspace, a web-based suite of applications designed for different types of work—can significantly increase your productivity. By getting Google Workplace training and a better overall understanding, these apps can increase creativity, critical thinking, and communication in a classroom setting. Google Workspace can also be beneficial as you look to deepen your understanding of working with others, including teammates, volunteers, students, and more. In this Google suite training, you will learn about the many free apps (Gmail, Docs, Sheets, Slides, Drive, Contacts, Calendar, Meet, and Chat) that Google makes available on the web and how to put them to work for your classroom. After learning these apps, you will be a Google for small business pro!

Small Business Marketing on a Shoestring

The small business marketing strategies you will learn will fit into any budget—and some are even free! With the help of videos, spreadsheets, and hands-on activities, you will build your skills in each lesson. You will master cost-effective strategies, including strategic partnerships, local marketing, search engine optimization, social networking, email marketing, lead generation, and niche marketing. Along the way, you will see many real-world examples from other small businesses much like yours.

Start Your Own Small Business

Learn how to take your dream of starting a business and put it into action. In this class, you will learn everything you need to know about starting a business. You will begin by discovering the tricks to picking the right opportunity for you. Next, you will learn how to develop proven marketing techniques to build sales easily. Since every business needs money, this course discusses traditional and nontraditional financing options. Finally, you will learn easy-to-implement employee-management procedures and how to write business policies that help you build your business.

Enrollment Options:
Instructor-Moderated
Course Code: B14513
Start Dates*May 15 | Jun 12 | Jul 17 | Aug 14
*Choose start date in cart
$300.00 USD

Syllabus

  1. Getting Started with Google Workspace
    1. Learning Your Way Around Google Workspace
    2. Send and Receive Email with Gmail
    3. Learning More About Gmail
    4. Using Google Calendar and Contacts
    5. Real-Time Communication with Meet and Chat
    6. Managing and Sharing Files
    7. Getting Started with Google Docs
    8. Doing More with Google Docs
    9. Getting Started with Google Sheets
    10. Doing More with Google Sheets
    11. Getting Started with Google Slides
    12. Combining and Sharing Content from Multiple Apps
  2. Start Business Marketing on a Shoestring
    1. Creating and Marketing Strategy
    2. Getting Customers to Notice You
    3. Leveraging Others
    4. Creating a Website Designed to Sell
    5. Driving People to Your Website
    6. Finding Leads and Encouraging Sales
    7. Understanding Projections and Timing
    8. Targeting Your Marketing
    9. Creating Your Key Selling Messages
    10. Setting Your Goals and Finalizing Your Marketing Plan
  3. Start Your Own Small Business
    1. Starting Your Dream
    2. Find Your Perfect Business Opportunity
    3. Creating a Truly Unique Business
    4. Developing Your Business Plan
    5. How to Legally Set Up Your Company
    6. Power Marketing for Business Owners
    7. Advertising and Publicity to Skyrocket Your Business
    8. The Report Card for Your Business
    9. Finding Money for Your Business
    10. Hiring, Motivating, and Parting With Employees
    11. Business Policies
    12. Managing You

Requirements

Prerequisites:

There are no prerequisites to take this course.


Requirements:

Hardware Requirements:

  • This course can be taken on either a PC, Mac, or Chromebook.

Software Requirements:

  • PC: Windows 8 or later.
  • Mac: macOS 10.6 or later
  • Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
  • Linux: 64-bit Ubuntu 18.04+, Debian 10+, openSUSE 15.2+, or Fedora Linux 32+ running on an Intel Pentium 4 processor or later that's SSE3 capable
  • Android Marshmallow 6.0 or later
  • Adobe Acrobat Reader
  • Microsoft Word Online
  • Software must be installed and fully operational before the course begins.
  • Other:
    • Google account (can be created in course)
    • Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Instructor

Brad Semp

Brad Semp, Ph.D., is Chief Executive Officer (CEO) at a global corporation, a lifelong entrepreneur, and a former professor of Bachelor and Master of Science Courses in Internet Marketing. Dr. Semp is active on social media platforms to engage with prospects and customers, expand relationships, and grow businesses. He routinely coaches other entrepreneurs and business owners and consults with Fortune 500 organizations on how to design and implement effective social media systems, strategies, and tactics

Kris Solie-Johnson

Kris Solie-Johnson, chancellor and president of the American Institute of Small Business, best-selling author, educator, speaker, and mother of three, is an energetic and passionate entrepreneur. Her books are in public libraries, high schools, colleges, and military bases both nationally and internationally. Solie-Johnson has an MBA in Venture Management from the University of St. Thomas and over 19 years of experience helping entrepreneurs reach their goals quickly through joint venture partnerships, creative marketing programs, and innovative financial options. She's dedicated to motivating and inspiring owners to achieve beyond their dreams.

Glynns Thomas

Glynns Thomas has more than 20 years of advertising and marketing experience. She was a Vice President of Internet Marketing at Wells Fargo Bank and has worked for several well-known advertising agencies. Today, Thomas is an independent marketing consultant and a volunteer with SCORE: Counselors to America's Small Business, providing marketing advice to small businesses.

Instructor Interaction: The instructor looks forward to interacting with learners in the online moderated discussion area to share their expertise and answer any questions you may have on the course content.