Marketing

Details

This four hour program was created for individuals who want to know more about marketing. The program will provide a fundamental understanding of marketing, including the basic marketing concepts and a working definition of marketing, then go on to explore in detail marketing opportunities, the marketing mix or the four Ps (price, product, promotion, and place), market research, target marketing, and customer service.

Target Audience:

Managers, business owners, employees of public and private sector organizations of any size including non-profit and profit, marketing students, anyone seeking a career in marketing, volunteers.