Course Code: GES518
Learn how to effectively communicate with a client while anticipating their needs. You'll learn to ask thoughtful questions regarding what the brand is trying to promote and figuring out who their target audience may be.
Understand how to create powerful logo designs that peak interest in customers and satisfy your client. Learn the process of designing work for clients from submitting proofs and collaborating to making a final selection. You'll also learn how to create layouts for various projects and the fundamentals of color theory.
Master an understanding of the importance of type in graphic design. Learn how to identify different font characters, how to choose the most useful font for your projects, and how to work with blocks of text.
Master the functions of Photoshop. Learn how to resize, crop, and retouch images. Understand how to create composite images, as well as how to change color, tone, and contrast within.
Create a brochure and an ad for print during this section of the course. You'll examine how to effectively use space, color, font, and images in print advertising.
Learn how to create results-driven web pages, social media graphics, and email advertisements. Understand how to build a searchable web page and how to work with automated email services.
Laurie Ulrich has been writing about and teaching people to use Microsoft Office for more than 20 years—including personally training thousands of students, writing hundreds of training manuals, and authoring and co-authoring more than 30 books on subjects including Word, Excel, PowerPoint, Outlook, and Access. Her books include 2000-page epics that document every button, bell, and whistle, as well as friendlier introductory and troubleshooting books for new users. Her most recent publication on Microsoft Access is Access 2016 for Dummies. In addition to writing and teaching, Laurie runs her own firm, Limehat & Company, providing training, marketing, graphic design, and web development services to clients throughout the world, with a focus on helping growing companies and non-profit organizations build their brand through effective promotions, outreach, and education.
Randy Rolen has been a professional Graphic Designer for 32 years. After working as the Senior Graphic Designer in high tech companies for many years, he started his own design firm in 1993, and began to specialize in web based design, including websites and banner advertising. He has also been teaching online since 2002.
Previous experience with Photoshop is not necessary.
The instructional materials required for this course are included in enrollment. The following textbooks will be shipped to you approximately 7-10 business days after enrollment:
Yes, ed2go courses are completely online. However, keep in mind that not all certifying bodies or industry-specific certifications are recognized internationally. Please review your country's regulations prior to enrolling in courses that prepare for certification.
This course is open enrollment, so you can register and start the course as soon as you are ready. Access to your course can take 24-48 business hours.
This course is self-paced and open enrollment, so you can start when you want and finish at your own pace. When you register, you'll receive nine (9) months to complete the course.
The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact your Student Advisor to help you work out a suitable completion date. Please note that an extension fee may be charged.
You may be assigned with an instructor or team of industry experts for one-on-one course interaction. Your support will be available (via email) to answer any questions you may have and to provide feedback on your performance. All of our instructors are successful working professionals in the fields in which they teach. You will be assigned to an Advisor for academic support.
Upon successful completion of the course, you will be awarded a Certificate of Completion.
This course will provide you with the skills you need to obtain an entry-level position in most cases. Potential students should always do research on the job market in their area before registering.
This course is non-credit, so it does not qualify for federal aid, FAFSA and Pell Grant. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements. Financing is available from select schools. Learn more: https://www.ed2go.com/career/financial-assistance
If you have questions that are not answered on our website, representatives are available via LIVE chat. You can also call us at 1-877-221-5151 during regular business hours to have your questions promptly answered. If you are visiting us during non-business hours, please send us a question using the "Contact Us" form.
Like most things, practice makes perfect. You'll have the basic design skills and Photoshop abilities to take on most graphic design projects, but it's recommended that you do some pro-bono (no-charge, for needy organizations, family businesses, etc.) work before you put yourself out there as an experienced designer. Build your portfolio based on what you learn in this class and apply your experience to a few jobs before you making an official leap as a Professional Graphic Designer.
Yes, if you work hard and develop a good client list. It's important to seek clients out, provide all the services you can to these clients, and make good connections for word-of-mouth referrals. Also, stay involved with professional organizations, chambers of commerce, or local small business networking groups. Get your name out there, and use social media to promote your services.