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ed2go Arts and Design Graphic Design Marketing Design Certificate
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Marketing Design Certificate

Looking to launch your career designing marketing or identity pieces for large companies or small businesses? The Marketing Design Online Training course focuses on helping you develop technical skill and creative artistry using applied marketing principles. You’ll complete a variety of projects, including marketing concept development, retouching, compositing, illustration, advertising design, logo design, and corporate branding.

You'll learn in-demand software programs that a marketing designer needs to know: Adobe Photoshop and Illustrator. You will build a skill set in digital image preparation and vector illustration while applying foundation design concepts in color, typography, and identity design. Hands-on projects focus on essential skills and provide you with experience in business-focused design scenarios.

12 Months / 360 Course Hrs
Open enrollment

Offered in Partnership with your Preferred School

Gateway Community College

Why this school? It's been chosen based on your location or if you've visited this school's website. Change School

Learning Method

Instructor-led

Self-Paced. Study on your own schedule

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Marketing Design Certificate

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Details + Objectives

Course Code: GES502

What You Will Learn
  • Learn how to use Adobe Photoshop and Illustrator
  • Understand fundamental concepts of color, typography, and identity design
  • Complete hands-on projects to develop your skills as a marketing professional
  • Foster graphic design skills that can be applied in a marketing setting
How the course is taught
  • Self-paced, online course
  • 12 months to complete
  • Open enrollment, begin anytime
  • 360 course hours
How you will benefit
  • Complete a variety of projects that can be used as portfolio pieces to show potential employers and clients
  • Learn marketing and graphic design skills that will be useful in any number of jobs
  • Master Adobe Photoshop and Illustrator and use the programs for a variety of personal and professional projects
  • Set yourself apart from competitors by receiving a certificate upon completion

Outline

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Photoshop

Get a thorough grounding in Adobe Photoshop, the premiere digital imaging program for graphic and digital designers. Hands-on projects show how to select, enhance, distort, color, scale, and manipulate images and artworks—or create them from scratch. Every designer must tame this creative powerhouse of a program.

Illustrator and Color Theory

Develop a working knowledge of Adobe Illustrator, the graphic designer's vector program of choice. You’ll also cover color theory and how to develop appropriate color systems for graphic design projects. Projects explore the principles, terminology, and applications of color theory, with an emphasis on manipulating color. 

Fundamentals of Typography

Explore the critical role of typography in graphic design. Course projects build an understanding of the anatomy of the letterform, the distinguishing features of different typefaces, and creative applications of type. An assured grasp of typography is essential in any visual communication project.

Intro to Marketing

Lay a foundation for a career in business marketing design by studying marketing concepts and how they impact the design process. Students learn design principles and explore design case studies from the world of marketing communications design. Focus of the class is building a basic understanding how marketing ideas translate into an effective design.

Logo and Advertising Design

Explore the philosophy and process behind designing a logo. Students learn the importance of corporate identity and the different stages in a typical logo design project. Learn the rules of advertising design from both a creative and a business perspective. Case studies from print, Web, and TV media showcase advertising concepts at work: persuasion, color psychology and composition, copywriting and typography, and brand communication. You’ll create ads for newspapers, magazines, subways, and transit and outdoor applications, as well as a multi-part ad campaign.

Branding and Identity

Develop essential skills for designing logos, marketing materials, and advertising programs to establish and promote corporate identities. Case studies focus on giant corporations such as CBS, BMW, and Sony and how they established their corporate images and business strategically. Projects require you to design or redesign corporate identities for both existing companies and newly established businesses.

Details
  1. Photoshop Basics
  2. Color Theory
  3. Illustrator Basics
  4. Fundamentals of Typography
  5. Intro to Marketing
  6. Fundamentals of Logo Design
  7. Marketing Design
  8. Branding and Identity

This course consists of eight required modules. Module descriptions are as follows:

Photoshop Basics
Get a thorough grounding in Adobe Photoshop, the premiere digital imaging program for graphic and digital designers. Hands-on projects show how to select, enhance, distort, color, scale, and manipulate images and artworks—or create them from scratch. Every designer must tame this creative powerhouse of a program. 

Color Theory
Focus on developing appropriate color systems for graphic design projects. Projects explore the principles, terminology, and applications of color theory, with an emphasis on manipulating color. A working knowledge of the expression and perception of color, and color interaction, lends credibility and sophistication to a designer's work

Illustrator Basics
Build a working knowledge of Adobe Illustrator, the graphic designer's vector program of choice. You’ll explore selection tools, drawing tools, layers, the pen tool, transformations and distortions, type tools, and modifying paths and shapes. Tapping into the power of vector software allows you to produce detailed and scalable art for almost any application.

Fundamentals of Typography
Explore the critical role of typography in graphic design. Course projects build an understanding of the anatomy of the letterform, the distinguishing features of different typefaces, and creative applications of type. An assured grasp of typography is essential in any visual communication project.

Intro to Marketing
Lay a foundation for a career in business marketing design by studying marketing concepts and how they impact the design process. Students learn design principles and explore design case studies from the world of marketing communications design. Focus of the class is building a basic understanding how marketing ideas translate into an effective design.

Fundamentals of Logo Design
Explore the philosophy and process behind designing a logo. Students learn the importance of corporate identity and the different stages in a typical logo design project. The course establishes a solid conceptual and practical grounding for anyone interested in pursuing a career in visual identity, from a design or a marketing perspective.

Marketing Design
Learn the rules of advertising design from both a creative and a business perspective. Case studies from print, Web, and TV media showcase advertising concepts at work: persuasion, color psychology and composition, copywriting and typography, and brand communication. You’ll create ads for newspapers, magazines, subways, and transit and outdoor applications, as well as a multi-part ad campaign.

Branding and Identity
Develop essential skills for designing logos, marketing materials, and advertising programs to establish and promote corporate identities. Case studies focus on giant corporations such as CBS, BMW, and Sony and how they established their corporate images and business strategically. Projects require you to design or redesign corporate identities for both existing companies and newly established businesses.

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Instructors & Support

Jeremy Bratt

Jeremy Bratt is a graphic designer, design coordinator, and teacher with thirty years’ experience. He has worked recently as a design coordinator for corporate identity, branding, and packaging projects. He managed the re-branding and packaging for French cookware manufacturer Tefal when at Lewis Moberly. At Siegal & Gale, he designed and coordinated a number of corporate identity projects for the Spanish market. Currently, he is a partner at a design and communication consultancy, designing and coordinating all corporate, print, and packaging work.

Bruce Bicknell

Bruce Bicknell is an instructor, illustrator, animator, web and graphic designer, and video editor. In his career, he has worked on projects for Adobe Systems, ATI, PhotoShop Elements Techniques, MacTribe, Yellow Machine, and Mac Design, to name a few. Bicknell holds degrees in Computer Animation and Web Development from the International Academy of Design and Technology.

Michael Hamm

Michael Hamm is a freelance designer and Web developer with over a decade of experience in the creative field. Based in Washington state, Michael provides design solutions for clients across the country through his company ClayEdward Design. Prior to working on his own, Michael worked for JPMorgan Chase in Houston, Texas as an interactive designer. His work has been published in various Web design books and magazines and he is a regular contributor to Layers Magazine. In addition, he has served as technical editor on several design books published by Friends of Ed. Michael recently co-authored Introduction to Web Design Using Dreamweaver published by Glencoe/McGraw-Hill. Michael is an Adobe Certified Instructor in Adobe Illustrator and has a Diploma in Graphic Design from the Art Institute of Houston. Michael is the founder, designer, programmer, and writer of PointsandPaths.com, a Web site that grew from his passion for illustration software and all things vector.

Boris Margolin

Boris Margolin is a graphic designer with 10 years of experience. He earned a BS in Graphic Design at Mount Ida College and has worked as an in-house designer for several international corporations including CIGNA, MetLife, and Nypro. His work has ranged from advertising to identity design, brand development to web administration. In his spare time, he runs a niche design company catering to unconventional companies and emerging markets.

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Requirements

Prerequisites / Requirements

Prerequisites:

The course is open admissions: students must be 18 or over and provide high school or college transcripts prior to starting classes.

Requirements:

Hardware Requirements: 

  • This course can be taken on either a PC or Mac.

Software Requirements: 

  • PC: Windows XP or later.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Photoshop CS5 or CS6 (or Adobe Creative Cloud).
  • Adobe Illustrator CS5 or CS6 (or Adobe Creative Cloud).
  • Microsoft Word is recommended.
  • Adobe Flash Player. Click here to download the Flash Player.
  • Adobe Acrobat Reader. Click here to download the Acrobat Reader.
  • Software is not included in the cost of tuition. All software must be installed and fully operational before the course begins. 

Other: Email capabilities and access to a personal email account.

Instructional Materials

The instructional materials required for this course are included in enrollment and will be available online.

More About

The certificate program is designed for adult learners interested in building skills and portfolio for a design career. Students can enroll at any time, with monthly class starts.

FAQs

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Can I register for a course if I am an international student?

Yes, ed2go courses are online, so you never have to actually travel to the school. Most schools offer telephone or online registration.

Does this course prepare for a certification?

No.

When can I start the course?

This course is open enrollment, so you can register and start the course as soon as you are ready. Access to your course can take 24-48 business hours.

How long does it take to complete this course?

This course is self-paced and open enrollment, so you can start when you want and finish at your own pace. When you register, you'll receive twelve (12) months to complete the course.

What if I don't have enough time to complete my course within the time frame provided?

The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact your Student Advisor to help you work out a suitable completion date. Please note that an extension fee may be charged.

What kind of support will I receive?

You may be assigned with an instructor or team of industry experts for one-on-one course interaction. Your support will be available (via e-mail) to answer any questions you may have and to provide feedback on your performance. All of our instructors are successful working professionals in the fields in which they teach. You will be assigned to an Advisor for academic support.

What happens when I complete the course?

Upon successful completion of the course, you will be awarded a Certificate of Completion.

Am I guaranteed a job?

This course will provide you with the skills you need to obtain an entry-level position in most cases. Potential students should always do research on the job market in their area before registering.

Can I get financial assistance?

ed2go courses are non-credit, so they do not qualify for federal aid, FAFSA and Pell Grant. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements. Financing is available from select schools. Learn more: https://www.ed2go.com/career/financial-assistance

How can I get more information about this course?

If you have questions that are not answered on our website, please feel free to contact us via LIVE CHAT or by calling us at (855) 520-6806. If you are visiting us during non-business hours, please feel free to send us a question using the Contact Us form.

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