Course Code: GES502
Get a thorough grounding in Adobe Photoshop, the premiere digital imaging program for graphic and digital designers. Hands-on projects show how to select, enhance, distort, color, scale, and manipulate images and artworks—or create them from scratch. Every designer must tame this creative powerhouse of a program.
Develop a working knowledge of Adobe Illustrator, the graphic designer's vector program of choice. You'll also cover color theory and how to develop appropriate color systems for graphic design projects. Projects explore the principles, terminology, and applications of color theory, with an emphasis on manipulating color.
Explore the critical role of typography in graphic design. Course projects build an understanding of the anatomy of the letterform, the distinguishing features of different typefaces, and creative applications of type. An assured grasp of typography is essential in any visual communication project.
Lay a foundation for a career in business marketing design by studying marketing concepts and how they impact the design process. You'll learn design principles and explore design case studies from the world of marketing communications design. Throughout the lesson, you'll start to understand how you can translate marketing ideas into an effective design.
Explore the philosophy and process behind designing a logo. You'll learn the importance of corporate identity and the different stages in a typical logo design project. Learn the rules of advertising design from both a creative and a business perspective. Case studies from print, Web, and TV media showcase advertising concepts at work: persuasion, color psychology and composition, copywriting and typography, and brand communication. You'll create ads for newspapers, magazines, subways, and transit and outdoor applications, as well as a multi-part ad campaign.
Develop essential skills for designing logos, marketing materials, and advertising programs to establish and promote corporate identities. Case studies focus on giant corporations such as CBS, BMW, and Sony and how they established their corporate images and business strategically. Projects require you to design or redesign corporate identities for both existing companies and newly established businesses.
Jeremy Bratt is a graphic designer, design coordinator, and teacher with thirty years of experience. He has worked recently as a design coordinator for corporate identity, branding, and packaging projects. He managed the re-branding and packaging for French cookware manufacturer Tefal when at Lewis Moberly. At Siegal & Gale, he designed and coordinated a number of corporate identity projects for the Spanish market. Currently, he is a partner at a design and communication consultancy, designing and coordinating all corporate, print, and packaging work.
Bruce Bicknell is an instructor, illustrator, animator, web and graphic designer, and video editor. In his career, he has worked on projects for Adobe Systems, ATI, PhotoShop Elements Techniques, MacTribe, Yellow Machine, and Mac Design, to name a few. Bicknell holds degrees in Computer Animation and Web Development from the International Academy of Design and Technology.
Michael Hamm is a freelance designer and web developer with over a decade of experience in the creative field. Based in Washington state, Michael provides design solutions for clients across the country through his company ClayEdward Design. Prior to working on his own, Michael worked for JPMorgan Chase in Houston, Texas as an interactive designer. His work has been published in various web design books and magazines and he is a regular contributor to Layers Magazine. In addition, he has served as technical editor on several design books published by Friends of Ed. Michael recently co-authored Introduction to Web Design Using Dreamweaver published by Glencoe/McGraw-Hill. Michael is an Adobe Certified Instructor in Adobe Illustrator and has a Diploma in Graphic Design from the Art Institute of Houston. Michael is the founder, designer, programmer, and writer of PointsandPaths.com, a website that grew from his passion for illustration software and all things vector.
Boris Margolin is a graphic designer with 10 years of experience. He earned a BS in Graphic Design at Mount Ida College and has worked as an in-house designer for several international corporations including CIGNA, MetLife, and Nypro. His work has ranged from advertising to identity design, brand development to web administration. In his spare time, he runs a niche design company catering to unconventional companies and emerging markets.
There are no prerequisites to take this course, however you must be 18 years old or older. It is recommended you have a high school diploma, GED, or state-approved home school equivalent.
The instructional materials required for this course are included in enrollment and will be available online.
Yes, ed2go courses are completely online. However, keep in mind that not all certifying bodies or industry-specific certifications are recognized internationally. Please review your country's regulations prior to enrolling in courses that prepare for certification.
This course is open enrollment, so you can register and start the course as soon as you are ready. Access to your course can take 24-48 business hours.
This course is self-paced and open enrollment, so you can start when you want and finish at your own pace. When you register, you'll receive twelve (12) months to complete the course.
The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact your Student Advisor to help you work out a suitable completion date. Please note that an extension fee may be charged.
You may be assigned with an instructor or team of industry experts for one-on-one course interaction. Your support will be available (via email) to answer any questions you may have and to provide feedback on your performance. All of our instructors are successful working professionals in the fields in which they teach. You will be assigned to an Advisor for academic support.
Upon successful completion of the course, you will be awarded a Certificate of Completion.
This course will provide you with the skills you need to obtain an entry-level position in most cases. Potential students should always do research on the job market in their area before registering.
This course is non-credit, so it does not qualify for federal aid, FAFSA and Pell Grant. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements. Financing is available from select schools. Learn more about financial assistance.
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