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ed2go Business Marketing and Sales OMCA® Display Advertising Associate
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display-advertising-training

OMCA® Display Advertising Associate

Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the arena in which you shine.

In this course you will to explain, evaluate and dissect display ad data, and best practices in building and maintaining display ad campaigns. You will have access to multiple disciplines, live workshops, and forums to interact with faculty and students. By the time you complete this program, you’ll be fully prepared to begin a career as a Display Ad focused digital marketer.

6 Months / 60 Course Hrs
Open Enrollment

Offered in Partnership with your Preferred School

George Mason University Why this school? It's been chosen based on your location or if you've visited this school's website.

Financial Assistance Available*

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Learning Method

Instructor-led Self-Paced: Study at your own schedule

Contact Us

OMCA® Display Advertising Associate

Learning Method

Instructor-led Self-Paced: Study at your own schedule

Contact Us

OMCA® Display Advertising Associate (Voucher Included) Details + Objective

Course Code: GES263

You Will Learn
  • Study digital marketing foundations
  • Understand the digital customer
  • Learn targeting methods
  • Analyze display ad optimization
  • Measure campaign success
How the course is taught
  • Self-paced, online course
  • 6 months to complete
  • Open enrollment, begin anytime
  • 60 course hours
How you will benefit
  • Prepare yourself for the Online Marketing Certified Associate (OMCA) exam
  • Become eligible to work as a digital advertising associate, digital marketing specialist, marketing coordinator, or digital advertising account manager
  • Understand how to measure the success of campaigns and improve upon your processes
  • Learn the best way to communicate with marketing professionals
OMCA® Display Advertising Associate (Voucher Included) Outline
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Introduction to Online Marketing Part I

Dive into the basics of the industry and discover potential opportunities upon completion of the course.

Introduction to Online Marketing Part II

Understand the ever-changing landscape of digital marketing and how the industry has grown over the years.

Digital Marketing Foundations Part I

Discuss the various channels involved in digital marketing including SEO, social media channels, and content marketing.

Digital Marketing Foundations Part II

Discuss conversion optimization, web analytics, PPC foundations, and mobile and email marketing.

Display Advertising Primer Part I

Understand the digital customer, define display advertising, cover target methods, and study behind the scenes display.

 

Display Advertising Primer Part II

Learn about display ad optimization, display advertising players, how display is sold, and know how to measure display success.

Program Details
  1. Introduction to Online Marketing
  2. OMCA® Digital Marketing Foundations
    1. SEO Foundations
    2. Social Media Foundations
    3. Content Marketing Foundations
    4. Conversion Optimization Foundations
    5. Web Analytics Foundations
    6. PPC Foundations
    7. Mobile Marketing Foundations
    8. Email Marketing Foundations
  3. Display Advertising Primer
    1. Understanding the Digital Customer
    2. Defining Display Advertising
    3. Targeting Methods
    4. Behind the Scenes of Display
    5. Display Ad Optimization
    6. Display Advertising Players
    7. How Display is Sold
    8. Measuring Display Success
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OMCA® Display Advertising Associate (Voucher Included) Instructors
Avinash Kaushik 

Avinash Kaushik is the Digital Marketing Evangelist for Google and the co-founder of Market Motive. Through his blog, Occam’s Razor, and his bestselling books, “Web Analytics 2.0″ and “Web Analytics: An Hour A Day”, Avinash has become recognized as an authoritative voice on how marketers, executive teams and industry leaders can leverage data to fundamentally reinvent their digital existence. Avinash puts a commonsense framework around the often frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centrism and leveraging bleeding edge competitive intelligence techniques. Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing and Web 2.0. Acting on his passion for teaching Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California – Los Angeles and University of Utah. Avinash received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award 

Bryan Eisenberg 

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, Monetate, UserTesting.com, BoostCTR, Runa, etc.) and is on the board of trustees of the Direct Marketing Education Foundation.

Jennifer Evans Cario 

Jennifer Evans Cario is President of SugarSpun Marketing, and as a social media strategist has made a career out of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Jennifer is known for using real language and a common sense approach that delivers solid results while still allowing her clients to fully understand and participate in the process. Jennifer is a highly requested speaker and trainer and is a regular fixture at the major online marketing conferences. She also serves as Adjunct Professor for Rutgers University‘s online Social Media Mini MBA program. She is the author of three books, including “Pinterest Marketing: An Hour a Day”. Jennifer lives in Bentleyville, PA with her husband Matt and their three children.

Brad Geddes 

Brad Geddes is the author of “Advanced Google Adwords”, and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice. Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars. Through his experiences, training, writing, and speaking, Brad has demystified the world of Paid Search. Take advantage of Brad’s expertise as you go behind the scenes in order to master the systems and strategies of Paid Search.

Danny Dover 

Danny Dover is a passionate SEO, influential writer and obsessed life list completer. He is the author of the bestselling book “Search Engine Optimization Secrets” and was the co-founder of Making it Click, a marketing training business. Danny’s expertise has been cited in Time Magazine, PC World, Smashing Magazine and Seattle Post-Intelligencer and has been translated into Japanese, Russian, French, Spanish, Italian, Chinese, German and Hungarian. He has spoken at numerous conferences (spanning three continents) and his work has been accessed online in more than 175 different countries. Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at SEOmoz.org (now Moz.com).

Jeff Hasen 

Jeff Hasen was named one of the top Chief Marketing Officers on Twitter (@jeffhasen) and is the founder and president of mobile consultancy Gotta Mobilize and author of two books, “The Art of Mobile Persuasion” and “Mobilized Marketing”. Jeff co-created the certification program for the Mobile Marketing Association. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits. He recently was the sole mobile marketing certification trainer at the Direct Marketing Association’s national conference. Previously, he saw Hipcricket grow annual revenue from approximately $1 million to $25 million, a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an “industry powerhouse”, and sale in 2011.

Greg Jarboe 

Greg Jarboe is regarded as pioneers and leading authorities on online publicity, Greg has extensive experience in public relations, corporate communications and marketing. Greg is the author of“YouTube and Video Marketing: An Hour a Day”, and writes for Search Engine Watch and ReelSEO. Prior to co-founding SEO-PR in 2003, Greg was the Vice President of Marketing at WebCT, Director of Corporate Communications at Ziff-Davis, and Director of Corporate Communications at Lotus Development Corporation.

Jamie O’Donnell 

Jamie O’Donnell was the president of IDM Partners, an online direct marketing agency that had IBM Global Services, Sprint, and The Great Plains Software Division of Microsoft as clients, prior to co-founding SEO-PR. Before that, he headed a Bay-area PR and Marcom firm, JONA Group, which launched more than 40 Internet startups between 1995 and 1999.

Matt Bailey 

Matt Bailey is the founder and president of SiteLogic, and the author of “Internet Marketing An Hour A Day”. With over a decade in the web marketing industry, Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve internet presence and conversions. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences. As one of the conference’s highest-rated speakers, he presents at the Search Engine Strategies Conferences around the world.

Show all Instructors
OMCA® Display Advertising Associate (Voucher Included) Requirements / Prerequisites

There are no specific prerequisites for this program, but before enrolling you should have a good grasp of the English language, and be comfortable using e-mail and the Internet.

 

This program can be taken on a Mac, PC, or up to date mobile device (iOS 6 upwards, Android 4.4 upwards). It is compatible with the Windows XP and later operating systems, and works best on Chrome, Firefox, or Safari browsers. There are no specific computer requirements other than an internet connection, an e-mail account, and Flash 10.4 upwards for desktop viewing. All content is delivered online. There are no required textbooks.

OMCA® Display Advertising Associate (Voucher Included) Frequently Asked Questions
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Can I register for programs if I am an international student?

Yes, because ed2go programs are online you never have to actually travel to the school. Most schools offer telephone or online registration.

How long does it take to complete a program?

All of our programs are self-paced and open enrollment, so you can start them when you want and finish them at your own pace. When you register, you’ll receive six (6) months to complete the program.

 

Do I have to buy additional materials?

No additional materials are required. There is occasionally suggested reading, but these books are not required for the completion of the course.

 

Can I get financial assistance?

ed2go courses are non-credit courses, so they do not qualify for federal aid. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements.

What happens when I complete the program?

Upon successful completion of the program, you will be awarded a certificate of completion.

Am I guaranteed a job?

ed2go programs will provide you with the skills you need to obtain an entry-level position in most cases. We don’t provide direct job placement services, but our facilitators and career counselors will help you build your resume and are available to give advice on finding your first job. Facilitators will also be available to use as a professional reference upon completion of the program. Potential students should always do research on the job market in their area before registering.

Who will be my instructor?

The instructors of the course are successful working professionals within the industry. They are available via live-forum where you can ask questions about the curriculum and receive responses to your questions within two business days.

What software or hardware do I need in order to take online programs and what are the system requirements?

In order to take our online programs, you must have access to a computer or mobile device and the Internet. You can access the program contents from any Web-enabled computer. You don’t have to use the same computer to log-in to the program every time. We recommend that you have a word-processing program (Microsoft Word is best) and the latest version of Chrome of Firefox.

Can I use a Mac?

Yes, you can use a Mac for this program.

How can I get more information about this program?

If you have questions that are not answered on our website, please feel free to contact us via LIVE chat (click the button above). If you are visiting us during non-business hours, please feel free to send us a question using the “Contact Us” form to the right. You may also call us at 1-877-221-5151. We will answer your questions promptly.

When can I start the program?

Our programs are all open enrollment. You can register and start the program as soon as you are ready. Please note: Once the program curriculum is accessed online or through submission of a material shipment confirmation, refunds cannot be issued.

Do I earn certificates or certifications?

You will earn a Digital Marketing Foundations Certification and an additional discipline specific Practitioner Certificate after completing the program with a passing grade. Also, upon successful completion of this program you will receive a paid voucher for the OMCA certification exam.

What if I don't have enough time to complete my program within the time frame provided?

The time allotted to complete your program has been calculated based on the number of hours for each program, so don't worry too much about not completing in time. If, after a concerted effort, you are still unable to complete, your Student Advisor will help you work out a suitable completion date. Please note that a fee will be charged for an extension.

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Talk to an admissions counselor
Speak with an official admissions counselor via . During non-business hours, please feel free to send us a question using the "Contact Us" button. You can also reach us by phone at (855) 520-6806.