Courses Courses Arts and Design Arts and Design Animation Graphic Arts Photography Web Design Other Business Business Accounting Administrative Communication Finance Marketing and Sales Operations Project Management Small Business Soft Skills Career Online High School Career Online High School Online High School Diploma Computer Applications Computer Applications AutoCAD Microsoft QuickBooks Windows Other Computer Programming Computer Programming Programming Classes Construction and Trades Construction and Trades Construction Environmental and Energy Trades Health and Fitness Health and Fitness Alternative Medicine Dental Fitness Medical Veterinary Wellness Hospitality Hospitality Hospitality Service Information Technology Information Technology Cloud Computing Networking Other Security Language Language Languages Legal Legal Legal Studies Math and Science Math and Science Mathematics and Science Teacher Professional Development Teacher Professional Development Child Development Classroom Technology Math and Science Reading and Writing Other Test Prep Test Prep Exam Prep Writing Writing Writing and Editing How It Works How It Works About ed2go Externship Programs Financial Assistance Find a School Military Virtual Career Center
Courses
Arts and Design
Animation
Graphic Arts
Photography
Web Design
Other
Business
Accounting
Administrative
Communication
Finance
Marketing and Sales
Operations
Project Management
Small Business
Soft Skills
Career Online High School
Online High School Diploma
Computer Applications
AutoCAD
Microsoft
QuickBooks
Windows
Other
Computer Programming
Programming Classes
Construction and Trades
Construction
Environmental and Energy
Trades
Health and Fitness
Alternative Medicine
Dental
Fitness
Medical
Veterinary
Wellness
Hospitality
Hospitality Service
Information Technology
Cloud Computing
Networking
Other
Security
Language
Languages
Legal
Legal Studies
Math and Science
Mathematics and Science
Teacher Professional Development
Child Development
Classroom Technology
Math and Science
Reading and Writing
Other
Test Prep
Exam Prep
Writing
Writing and Editing
How It Works
About ed2go Externship Programs Financial Assistance Find a School Military Virtual Career Center
ed2go Business Marketing and Sales OMCA® Social Media Associate
Return to Marketing and Sales
social-media-management

OMCA® Social Media Associate

When you engage consumers where they are and speak their language, you’ll connect with them on a deeper level, which is why so many companies are investing in social media marketing. Learn one of the most sought after marketing skills from industry experts, and see how you can leverage social media to increase your company’s revenue.

In this course, you will learn how to build social marketing campaigns from start to finish. You’ll master the different opportunities available, recognize when to use the different channels, and the best way to reach people on the go. By the time you complete this program, you’ll be fully prepared to begin a career as a social media marketing focused digital marketer. You will have access to multiple disciplines, live workshops, and forums to interact with faculty and students.

Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam.

6 Months / 110 Course Hrs
Open Enrollment

Offered in Partnership with your Preferred School

George Mason University Why this school? It's been chosen based on your location or if you've visited this school's website.

Financial Assistance Available*

Change School

Learning Method

Instructor-led Self-Paced: Study at your own schedule

Contact Us

OMCA® Social Media Associate

Learning Method

Instructor-led Self-Paced: Study at your own schedule

Contact Us

OMCA® Social Media Associate (Voucher Included) Details + Objective

Course Code: GES267

You Will Learn
  • Learn OMCA® Digital Marketing Foundations
  • Create a social media strategy and understand paid, earned, and owned social media
  • Learn effective social sharing techniques
  • Blog for business and find and communicate with influencers
  • Develop online reputation management skills
  • Understand how to evaluate social media measurements and analytics
How the course is taught
  • Self-paced, online course
  • 6 months to complete
  • Open enrollment, begin anytime
  • 110 course hours
How you will benefit
  • Become prepared to successfully take the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization
  • Jump-start your career as a social media marketing coordinator, social media specialist, social media marketer, or community manager
  • Understand not only how to create compelling social media campaigns but how to measure their effectiveness
  • Master communication skills that will allow you to reach your target audience and interact with influencers
OMCA® Social Media Associate (Voucher Included) Outline
Expand All
Introduction to Online Marketing

Discover the benefits of online marketing for desktop and mobile devices. Discuss how to identify your target audience, send a message that efficiently conveys your message, and analyze conversions.

Digital Marketing Foundations

Begin learning about search engine optimization and how it affects social media and content marketing.

Conversion Optimization

Learn how to turn visitors into customers by covering conversion optimization foundations. You’ll also understand web analytics, PPC methods, and mobile and email marketing best practices.

Introduction to Social Media Marketing

Discuss the value of social media and how to create a valuable social media strategy. Understand the difference and importance of paid, earned, and owned social media.

Social Sharing

Understand social sharing, including blogging for business, and how to find and communicate with influencers. Discover the importance of video marketing and how to incorporate video clips into your social media sharing.

Social Media Channels

Complete the course by learning about how to best market your material through various social media channels including Facebook, Twitter, Pinterest, Instagram, LinkedIn, and YouTube.

View All Sections
OMCA® Social Media Associate (Voucher Included) Instructors
Avinash Kaushik

Avinash Kaushik is the Digital Marketing Evangelist for Google and the co-founder of Market Motive. Through his blog, Occam’s Razor, and his bestselling books, “Web Analytics 2.0″ and “Web Analytics: An Hour A Day”, Avinash has become recognized as an authoritative voice on how marketers, executive teams and industry leaders can leverage data to fundamentally reinvent their digital existence. Avinash puts a commonsense framework around the often frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centrism and leveraging bleeding edge competitive intelligence techniques. Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing and Web 2.0. Acting on his passion for teaching Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California – Los Angeles and University of Utah. Avinash received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.

Bryan Eisenberg

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, Monetate, UserTesting.com, BoostCTR, Runa, etc.) and is on the board of trustees of the Direct Marketing Education Foundation.

Jennifer Evans Cario

Jennifer Evans Cario is President of SugarSpun Marketing, and as a social media strategist has made a career out of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Jennifer is known for using real language and a common sense approach that delivers solid results while still allowing her clients to fully understand and participate in the process. Jennifer is a highly requested speaker and trainer and is a regular fixture at the major online marketing conferences. She also serves as Adjunct Professor for Rutgers University‘s online Social Media Mini MBA program. She is the author of three books, including “Pinterest Marketing: An Hour a Day”. Jennifer lives in Bentleyville, PA with her husband Matt and their three children.

Brad Geddes

Brad Geddes is the author of “Advanced Google Adwords”, and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice. Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars. Through his experiences, training, writing, and speaking, Brad has demystified the world of Paid Search. Take advantage of Brad’s expertise as you go behind the scenes in order to master the systems and strategies of Paid Search.

Danny Dover

Danny Dover is a passionate SEO, influential writer and obsessed life list completer. He is the author of the best-selling book “Search Engine Optimization Secrets” and was the co-founder of Making it Click, a marketing training business. Danny’s expertise has been cited in Time Magazine, PC World, Smashing Magazine and Seattle Post-Intelligencer and has been translated into Japanese, Russian, French, Spanish, Italian, Chinese, German and Hungarian. He has spoken at numerous conferences (spanning three continents) and his work has been accessed online in more than 175 different countries. Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at SEOmoz.org (now Moz.com).

Jeff Hasen

Jeff Hasen was named one of the top Chief Marketing Officers on Twitter (@jeffhasen) and is the founder and president of mobile consultancy Gotta Mobilize and author of two books, “The Art of Mobile Persuasion” and “Mobilized Marketing”. Jeff co-created the certification program for the Mobile Marketing Association. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits. He recently was the sole mobile marketing certification trainer at the Direct Marketing Association’s national conference. Previously, he saw Hipcricket grow annual revenue from approximately $1 million to $25 million, a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an “industry powerhouse”, and sale in 2011.

Greg Jarboe

Greg Jarboe is regarded as pioneers and leading authorities on online publicity, Greg has extensive experience in public relations, corporate communications and marketing. Greg is the author of“YouTube and Video Marketing: An Hour a Day”, and writes for Search Engine Watch and ReelSEO. Prior to co-founding SEO-PR in 2003, Greg was the Vice President of Marketing at WebCT, Director of Corporate Communications at Ziff-Davis, and Director of Corporate Communications at Lotus Development Corporation.

Jamie O’Donnell

Jamie O’Donnell was the president of IDM Partners, an online direct marketing agency that had IBM Global Services, Sprint, and The Great Plains Software Division of Microsoft as clients, prior to co-founding SEO-PR. Before that, he headed a Bay-area PR and Marcom firm, JONA Group, which launched more than 40 Internet startups between 1995 and 1999.

Show all Instructors
OMCA® Social Media Associate (Voucher Included) Requirements / Prerequisites

There are no specific prerequisites for this program, but before enrolling you should have a good grasp of the English language, and be comfortable using e-mail and the Internet.

 

This program can be taken on a Mac, PC, or up to date mobile device (iOS 6 upwards, Android 4.4 upwards). It is compatible with the Windows XP and later operating systems, and works best on Chrome, Firefox, or Safari browsers. There are no specific computer requirements other than an internet connection, an e-mail account, and Flash 10.4 upwards for desktop viewing. All content is delivered online. There are no required textbooks.

OMCA® Social Media Associate (Voucher Included) Frequently Asked Questions
Expand All
Can I register for programs if I am an international student?

Yes, because ed2go programs are online you never have to actually travel to the school. Most schools offer telephone or online registration.

How long does it take to complete a program?

All of our programs are self-paced and open enrollment, so you can start them when you want and finish them at your own pace. When you register, you’ll receive six (6), months to complete the program.

Do I have to buy additional materials?

No additional materials are required. There is occasionally suggested reading, but these books are not required for the completion of the course.

Can I get financial assistance?

ed2go courses are non-credit courses, so they do not qualify for federal aid. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements.

What happens when I complete the program?

Upon successful completion of the program, you will be awarded a certificate of completion.

Am I guaranteed a job?

ed2go programs will provide you with the skills you need to obtain an entry-level position in most cases. We don’t provide direct job placement services, but our facilitators and career counselors will help you build your resume and are available to give advice on finding your first job. Facilitators will also be available to use as a professional reference upon completion of the program. Potential students should always do research on the job market in their area before registering.

Who will be my instructor?

The instructors of the course are successful working professionals within the industry. They are available via live-forum where you can ask questions about the curriculum and receive responses to your questions within two business days.

What software or hardware do I need in order to take online programs and what are the system requirements?

In order to take our online programs, you must have access to a computer or mobile device and the Internet. You can access the program contents from any Web-enabled computer. You don’t have to use the same computer to log-in to the program every time. We recommend that you have a word-processing program (Microsoft Word is best) and the latest version of Chrome of Firefox.

Can I use a Mac?

Yes, you can use a Mac for this program.

How can I get more information about this program?

If you have questions that are not answered on our website, please feel free to contact us via LIVE chat (click the button above). If you are visiting us during non-business hours, please feel free to send us a question using the “Contact Us” form to the right. You may also call us at 1-877-221-5151. We will answer your questions promptly.

When can I start the program?

Our programs are all open enrollment. You can register and start the program as soon as you are ready.

Please note: Once the program curriculum is accessed online or through submission of a material shipment confirmation, refunds cannot be issued.

Do I earn certificates or certifications?

You will earn a Digital Marketing Foundations Certification and an additional discipline specific Practitioner Certificate after completing the program with a passing grade. Also, upon successful completion of this program you will receive a paid voucher for the OMCA certification exam.

What if I don't have enough time to complete my program within the time frame provided?

The time allotted to complete your program has been calculated based on the number of hours for each program, so don't worry too much about not completing in time. If, after a concerted effort, you are still unable to complete, your Student Advisor will help you work out a suitable completion date. Please note that a fee will be charged for an extension.

Browse All
Talk to an admissions counselor
Got other questions? Get in touch with our admissions counselors via . During non-business hours, please feel free to send us a question using the "Contact Us" button. You can also reach us by phone at (855) 520-6806.