Courses Courses Arts and Design Arts and Design Animation Graphic Arts Photography Web Design Business Business Accounting Administrative Communication Finance Marketing and Sales Operations Project Management Small Business Soft Skills Career Online High School Career Online High School Online High School Diploma Computer Applications Computer Applications Autodesk Microsoft QuickBooks Windows Computer Programming Computer Programming Programming Classes Construction and Trades Construction and Trades Construction Environmental and Energy Trades Health and Fitness Health and Fitness Alternative Medicine Dental Fitness Medical Veterinary Wellness Hospitality Hospitality Hospitality Service Information Technology Information Technology Cloud Computing Networking Other Security Language Language Languages Legal Legal Legal Studies Math and Science Math and Science Mathematics and Science Teacher Professional Development Teacher Professional Development Child Development Classroom Technology Math and Science Reading and Writing Test Prep Test Prep Exam Prep Writing Writing Writing and Editing Skill Map How It Works How It Works About ed2go Externship Programs Financial Assistance Corporate Training Find a School Student Blog Military

CONTACT US

(855) 520-6806

See all results for ""

See All Courses

ed2go Business Marketing and Sales OMCA Social Media Associate
Return to Marketing and Sales
social-media-management

OMCA® Social Media Associate

When you engage consumers where they are and speak their language, you’ll connect with them on a deeper level, which is why so many companies are investing in social media marketing. Learn one of the most sought after marketing skills from industry experts, and see how you can leverage social media to increase your company’s revenue.

In this course, you will learn how to build social marketing campaigns from start to finish. You’ll master the different opportunities available, recognize when to use the different channels, and the best way to reach people on the go. By the time you complete this course, you’ll be fully prepared to begin a career as a social media marketing focused digital marketer. You will have access to multiple disciplines, live workshops, and forums to interact with faculty and students.

Upon completion of your course, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam.

6 Months / 110 Course Hrs
Open enrollment

Offered in Partnership with your Preferred School

Wichita State University

Why this school? It's been chosen based on your location or if you've visited this school's website. Change School

Learning Method

Instructor-led

Self-Paced. Study on your own schedule

Contact Us for additional information

OMCA Social Media Associate

Contact Us

Details + Objectives

Course Code: GES267

What You Will Learn
  • Learn OMCA® Digital Marketing Foundations
  • Create a social media strategy and understand paid, earned, and owned social media
  • Learn effective social sharing techniques
  • Blog for business and find and communicate with influencers
  • Develop online reputation management skills
  • Understand how to evaluate social media measurements and analytics
How the course is taught
  • Self-paced, online course
  • 6 months to complete
  • Open enrollment, begin anytime
  • 110 course hours
How you will benefit
  • Become prepared to successfully take the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization
  • Jump-start your career as a social media marketing coordinator, social media specialist, social media marketer, or community manager
  • Understand not only how to create compelling social media campaigns but how to measure their effectiveness
  • Master communication skills that will allow you to reach your target audience and interact with influencers

Outline

Expand All
Introduction to Online Marketing

Discover the benefits of online marketing for desktop and mobile devices. Discuss how to identify your target audience, send a message that efficiently conveys your message, and analyze conversions.

Digital Marketing Foundations

Begin learning about search engine optimization and how it affects social media and content marketing.

Conversion Optimization

Learn how to turn visitors into customers by covering conversion optimization foundations. You’ll also understand web analytics, PPC methods, and mobile and email marketing best practices.

Introduction to Social Media Marketing

Discuss the value of social media and how to create a valuable social media strategy. Understand the difference and importance of paid, earned, and owned social media.

Social Sharing

Understand social sharing, including blogging for business, and how to find and communicate with influencers. Discover the importance of video marketing and how to incorporate video clips into your social media sharing.

Social Media Channels

Complete the course by learning about how to best market your material through various social media channels including Facebook, Twitter, Pinterest, Instagram, LinkedIn, and YouTube.

Details
  1. Introduction to Online Marketing
  2. OMCA® Digital Marketing Foundations
    1. SEO Foundations
    2. Social Media Foundations
    3. Content Marketing Foundations
    4. Conversion Optimization Foundations
    5. Web Analytics Foundations
    6. PPC Foundations
    7. Mobile Marketing Foundations
    8. Email Marketing Foundations
  3. OMCP® Social Media Practitioner
    1. Introduction to Social Media
    2. Creating a Social Media Strategy
    3. Understanding Paid, Earned, & Owned Social Media
    4. Social Sharing
    5. Blogging for Business
    6. Finding & Communicating with Influencers
    7. Video & YouTube Marketing
    8. YouTube Advertising
    9. Social Networking & Facebook
    10. Facebook Advertising
    11. Microblogging & Twitter
    12. Twitter Advertising
    13. Online Reputation Management
    14. Social Media Measurement
    15. Social Media Analytics
    16. Pinterest Marketing
    17. Marketing through LinkedIn
    18. Instagram
View All Sections

Instructors & Support

Avinash Kaushik

Avinash Kaushik is Google’s Digital Marketing Evangelist and the co-founder of Market Motive. Through his blog and bestselling books “Web Analytics 2.0 Prime” and “Web Analytics: An Hour A Day,” Kaushik is recognized as an authoritative voice on leveraging data. He has brought his insights to Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators Summit, Web 2.0, and The Art of Marketing. Kaushik has lectured at Stanford University, University of Virginia, University of California Los Angeles, and University of Utah. He received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.

Bryan Eisenberg

Bryan Eisenberg is the co-author of “Waiting For Your Cat to Bark?” “Call to Action,” and “Always Be Testing,” which have all been on the Wall Street Journal, Business Week, USA Today and New York Times bestseller lists. Eisenberg has been the keynote speaker for Search Engine Strategies, Direct Marketing Association, Webcom, and the Canadian Marketing Association, amongst others. He serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit, and several venture capital-backed startup companies.

Jennifer Evans Cario

Jennifer Evans Cario is President of SugarSpun Marketing. She is a highly requested speaker and trainer and a regular fixture at the national online marketing conferences. She also serves as Adjunct Professor for the online Social Media Mini MBA program at Rutgers University. She is the author of three books, including “Pinterest Marketing: An Hour a Day.”

Brad Geddes

Brad Geddes is the author of “Advanced Google Adwords” and founder of Certified Knowledge, an online source for PPC training, tools, and advice. Geddes makes it his mission to share his expertise in Paid Search with online marketers, so they can build successful online campaigns. He frequently writes columns for Search Engine Land and co-moderates the AdWords forum on Webmaster World. He has spoken at more than 35 conferences and has led more than 60 AdWords seminars.

Danny Dover

Danny Dover is an influential writer passionate about SEO. He is the author of the best-selling book” Search Engine Optimization Secrets” and was the co-founder of Making it Click, a marketing training business. His expertise has been cited in Time Magazine, PC World, Smashing Magazine and Seattle Post-Intelligencer and has been translated into Japanese, Russian, French, Spanish, Italian, Chinese, German and Hungarian. He has spoken at numerous conferences (spanning three continents) and his work has been accessed online in more than 175 different countries. Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at SEOmoz.org (now Moz.com).

Jeff Hasen

Jeff Hasen is the founder and president of mobile consultancy Gotta Mobilize. He was named one of the top Chief Marketing Officers on Twitter and is the author of two books, “The Art of Mobile Persuasion” and “Mobilized Marketing.” He co-created the certification program for the Mobile Marketing Association and is one of two individuals certified to train professionals on mobile marketing definitions, techniques, and benefits.

Greg Jarboe

Greg Jarboe is an authority on online marketing, with extensive experience in public relations, corporate communications, and digital marketing. He is the author of “YouTube and Video Marketing: An Hour a Day,” and writes for Search Engine Watch and ReelSEO. Prior to co-founding SEO-PR in 2003, Jarboe was the Vice President of Marketing at WebCT, Director of Corporate Communications at Ziff-Davis, and Director of Corporate Communications at Lotus Development Corporation.

Jamie O’Donnell

Jamie O’Donnell is the co-founder of SEO-PR, a content marketing agency. O’Donnell was the president of IDM Partners, an online direct marketing agency that served IBM Global Services, Sprint, and The Great Plains Software Division of Microsoft. Between 1995 and 1999, he headed the public relations and marketing communications firm JONA Group, which launched more than 40 startups.

Show all Instructors & Support
Requirements

Prerequisites / Requirements

Prerequisites:

You should have basic computer skills and a good grasp of the English language.

Requirements:

Hardware Requirements: 

  • This course can be taken on either a PC or Mac.

Software Requirements: 

  • PC: Windows XP or later.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Flash Player. Click here to download the Flash Player.
  • Adobe Acrobat Reader. Click here to download the Acrobat Reader.
  • Email capabilities and access to a personal email account.
  • Software must be installed and fully operational before the course begins.
Instructional Materials

The instructional materials required for this course are included in enrollment and will be available online.

About Certification

omcp

The Online Marketing Certified Professional (OMCP) credential is more than just a certification. It’s an organization whose standards committees maintain rigorous requirements for online marketing training providers and their associated examinations, and provides guidance and advocacy for marketing professionals worldwide. OMCP authorizes various training programs, continuing education, and higher learning curricula, certifying that they meet and exceed its standards for excellence. You can prove that you’ve achieved this excellence, too, when you complete an OMCP-certified course.

FAQs

Expand All
Can I register for a course if I am an international student?

Yes, ed2go courses are online, so you never have to actually travel to the school. Most schools offer telephone or online registration.

How long does it take to complete this course?

This course is self-paced and open enrollment, so you can start when you want and finish at your own pace. When you register, you'll receive six (6) months to complete the course.

Can I get financial assistance?

ed2go courses are non-credit courses, so they do not qualify for federal aid. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements.

What happens when I complete the course?

Upon successful completion of the course, you will be awarded a Certificate of Completion.

Am I guaranteed a job?

This course will provide you with the skills you need to obtain an entry-level position in most cases. Potential students should always do research on the job market in their area before registering.

What kind of support will I receive?

You may be assigned with an instructor or team of industry experts for one-on-one course interaction. Your support will be available (via e-mail) to answer any questions you may have and to provide feedback on your performance. All of our instructors are successful working professionals in the fields in which they teach. You will be assigned to an Advisor for academic support.

How can I get more information about this course?

If you have questions that are not answered on our website, please feel free to contact us via LIVE CHAT or by calling us at (855) 520-6806. If you are visiting us during non-business hours, please feel free to send us a question using the Contact Us form.

When can I start the course?

This course is open enrollment, so you can register and start the course as soon as you are ready. Access to your course can take 24-48 business hours.

Do I earn certificates or certifications?

You will earn a Digital Marketing Foundations Certification and an additional discipline specific Practitioner Certificate after completing the course with a passing grade. Also, upon successful completion of this course you will receive a paid voucher for the OMCA certification exam.

What if I don't have enough time to complete my course within the time frame provided?

The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact your Student Advisor to help you work out a suitable completion date. Please note that an extension fee may be charged.

Browse All