Course Code: GES267
Discover the benefits of online marketing for desktop and mobile devices. Discuss how to identify your target audience, send a message that efficiently conveys your message, and analyze conversions.
Begin learning about search engine optimization and how it affects social media and content marketing.
Learn how to turn visitors into customers by covering conversion optimization foundations. You'll also understand web analytics, PPC methods, and mobile and email marketing best practices.
Discuss the value of social media and how to create a valuable social media strategy. Understand the difference and importance of paid, earned, and owned social media.
Understand social sharing, including blogging for business, and how to find and communicate with influencers. Discover the importance of video marketing and how to incorporate video clips into your social media sharing.
Complete the course by learning about how to best market your material through various social media channels including Facebook, Twitter, Pinterest, Instagram, LinkedIn, and YouTube.
Avinash Kaushik is Google's Digital Marketing Evangelist and the co-founder of Market Motive. Through his blog and bestselling books "Web Analytics 2.0 Prime" and "Web Analytics: An Hour A Day," Kaushik is recognized as an authoritative voice on leveraging data. He has brought his insights to Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators Summit, Web 2.0, and The Art of Marketing. Kaushik has lectured at Stanford University, University of Virginia, University of California Los Angeles, and University of Utah. He received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.
Bryan Eisenberg is the co-author of "Waiting For Your Cat to Bark?" "Call to Action," and "Always Be Testing," which have all been on the Wall Street Journal, Business Week, USA Today and New York Times bestseller lists. Eisenberg has been the keynote speaker for Search Engine Strategies, Direct Marketing Association, Webcom, and the Canadian Marketing Association, amongst others. He serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit, and several venture capital-backed startup companies.
Jennifer Evans Cario is President of SugarSpun Marketing. She is a highly requested speaker and trainer and a regular fixture at the national online marketing conferences. She also serves as Adjunct Professor for the online Social Media Mini MBA program at Rutgers University. She is the author of three books, including "Pinterest Marketing: An Hour a Day."
Brad Geddes is the author of "Advanced Google Adwords" and founder of Certified Knowledge, an online source for PPC training, tools, and advice. Geddes makes it his mission to share his expertise in Paid Search with online marketers, so they can build successful online campaigns. He frequently writes columns for Search Engine Land and co-moderates the AdWords forum on Webmaster World. He has spoken at more than 35 conferences and has led more than 60 AdWords seminars.
Danny Dover is an influential writer passionate about SEO. He is the author of the best-selling book" Search Engine Optimization Secrets" and was the co-founder of Making it Click, a marketing training business. His expertise has been cited in Time Magazine, PC World, Smashing Magazine and Seattle Post-Intelligencer and has been translated into Japanese, Russian, French, Spanish, Italian, Chinese, German and Hungarian. He has spoken at numerous conferences (spanning three continents) and his work has been accessed online in more than 175 different countries. Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at SEOmoz.org (now Moz.com).
Jeff Hasen is the founder and president of mobile consultancy Gotta Mobilize. He was named one of the top Chief Marketing Officers on Twitter and is the author of two books, "The Art of Mobile Persuasion" and "Mobilized Marketing." He co-created the certification program for the Mobile Marketing Association and is one of two individuals certified to train professionals on mobile marketing definitions, techniques, and benefits.
Greg Jarboe is an authority on online marketing, with extensive experience in public relations, corporate communications, and digital marketing. He is the author of "YouTube and Video Marketing: An Hour a Day," and writes for Search Engine Watch and ReelSEO. Prior to co-founding SEO-PR in 2003, Jarboe was the Vice President of Marketing at WebCT, Director of Corporate Communications at Ziff-Davis, and Director of Corporate Communications at Lotus Development Corporation.
Jamie O'Donnell is the co-founder of SEO-PR, a content marketing agency. O'Donnell was the president of IDM Partners, an online direct marketing agency that served IBM Global Services, Sprint, and The Great Plains Software Division of Microsoft. Between 1995 and 1999, he headed the public relations and marketing communications firm JONA Group, which launched more than 40 startups.
You should have basic computer skills and a good grasp of the English language.
The instructional materials required for this course are included in enrollment and will be available online.
Yes, ed2go courses are completely online. However, keep in mind that not all certifying bodies or industry-specific certifications are recognized internationally. Please review your country's regulations prior to enrolling in courses that prepare for certification.
This course is self-paced and open enrollment, so you can start when you want and finish at your own pace. When you register, you'll receive six (6) months to complete the course.
ed2go courses are non-credit courses, so they do not qualify for federal aid. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements.
Upon successful completion of the course, you will be awarded a Certificate of Completion.
This course will provide you with the skills you need to obtain an entry-level position in most cases. Potential students should always do research on the job market in their area before registering.
You may be assigned with an instructor or team of industry experts for one-on-one course interaction. Your support will be available (via e-mail) to answer any questions you may have and to provide feedback on your performance. All of our instructors are successful working professionals in the fields in which they teach. You will be assigned to an Advisor for academic support.
If you have questions that are not answered on our website, representatives are available via LIVE chat. You can also call us at 1-877-221-5151 during regular business hours to have your questions promptly answered. If you are visiting us during non-business hours, please send us a question using the "Contact Us" form.
This course is open enrollment, so you can register and start the course as soon as you are ready. Access to your course can take 24-48 business hours.
You will earn a Digital Marketing Foundations Certification and an additional discipline specific Practitioner Certificate after completing the course with a passing grade. Also, upon successful completion of this course you will receive a paid voucher for the OMCA certification exam.
The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact your Student Advisor to help you work out a suitable completion date. Please note that an extension fee may be charged.
Online Marketing Certified Professional (OMCP)
The Online Marketing Certified Professional (OMCP) credential is more than just a certification. It’s an organization whose standards committees maintain rigorous requirements for online marketing training providers and their associated examinations, and provides guidance and advocacy for marketing professionals worldwide. OMCP authorizes various training programs, continuing education, and higher learning curricula, certifying that they meet and exceed its standards for excellence. You can prove that you’ve achieved this excellence, too, when you complete an OMCP-certified course.