Course Code: GES260
Understand the fundamentals of digital marketing. Discuss how to find your target audience and send a powerful message.
Develop a basic knowledge of the industry and how different channels come into place. Examine how SEO, social media, content marketing, PPC strategies, and mobile and email marketing all come into place within the digital marketing landscape.
Receive an introduction to conversion optimization. Learn about conversion planning, design structure, and how to create your own conversion structure.
Explore how to build momentum and engage your users in a dialog. Discover how to analyze and measure success, as well as how to take action within conversion strategies.
Learn about web analytics and how to collect data. This section of the course will cover the best ways to interpret KPIs and review segmentation.
Complete the course by learning about qualitative research, experimentation and testing, competitive intelligence analysis, and multi-channel analytics.
Avinash Kaushik is often called the Digital Marketing Evangelist for Google and the co-founder of Market Motive. Through his blog, Occam’s Razor, and his best-selling books, Web Analytics 2.0 and Web Analytics: An Hour A Day, Avinash is recognized as an authoritative voice on how marketers, executive teams, and industry leaders can leverage data to fundamentally reinvent their digital existence. Avinash puts a common sense framework around the world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. Avinash has received rave reviews for bringing his energetic, inspiring and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has spoken at a variety of global conferences, including Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing, and Web 2.0. Acting on his passion for teaching, Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California – Los Angeles, and University of Utah. Avinash received the 2009 Statistical Advocate of the Year Award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.
Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books Call to Action, Waiting For Your Cat to Bark?, and Always Be Testing. Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway, and the Canadian Marketing Association. He is also the co-founder and Chairman of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit, and several venture capital backed startup companies (ie. Bazaarvoice, Monetate, UserTesting.com, BoostCTR, Runa, etc.), and is on the board of trustees for the Direct Marketing Education Foundation.
Jennifer Evans Cario is President of SugarSpun Marketing, and as a social media strategist, has made a career out of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Jennifer is known for using real language and a common sense approach that delivers solid results, while still allowing her clients to fully understand and participate in the process. Jennifer is a highly requested speaker and trainer and a regular fixture at major online marketing conferences. She also serves as Adjunct Professor for Rutgers University‘s online Social Media Mini MBA program. She is the author of three books, including Pinterest Marketing: An Hour a Day.
Brad Geddes is the author of Advanced Google Adwords and the founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice. Brad makes it his mission to share his expertise in Paid Search with online marketers, so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars. Through his experiences, training, writing, and speaking, Brad has mastered Paid Search. Take advantage of Brad’s expertise, as you become an expert on the systems and strategies of paid search yourself.
Danny Dover is a passionate SEO, influential writer and obsessed life list completer. He is the author of the best-selling book Search Engine Optimization Secrets and was the co-founder of Making it Click, a marketing training business. Danny’s expertise has been cited in Time Magazine, PC World, Smashing Magazine, and Seattle Post-Intelligencer. He has spoken at numerous conferences (spanning three continents) and his work has been accessed online in more than 175 different countries. Before starting his own company, Danny was the Senior SEO Manager at ATandT and the Lead SEO at SEOmoz.org (now Moz.com).
Jeff Hasen, named one of the top Chief Marketing Officers on Twitter (@jeffhasen), is the founder and president of mobile consultancy, Gotta Mobilize, and author of two books, The Art of Mobile Persuasion and Mobilized Marketing. Jeff co-created the certification program for the Mobile Marketing Association. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques, and benefits. He recently was the sole mobile marketing certification trainer at the Direct Marketing Association’s national conference.
Greg Jarboe, regarded as a pioneer and leading authority on online publicity, Greg has extensive experience in public relations, corporate communications, and marketing. Greg is the author of YouTube and Video Marketing: An Hour a Day, and writes for Search Engine Watchand ReelSEO. Prior to co-founding SEO-PR in 2003, Greg was the Vice President of Marketing at WebCT, Director of Corporate Communications at Ziff-Davis, and Director of Corporate Communications at Lotus Development Corporation.
Jamie O’Donnell, prior to co-founding SEO-PR, was the president of IDM Partners, an online direct marketing agency that had IBM Global Services, Sprint, and The Great Plains Software Division of Microsoft as clients. Before that, he headed a Bay-area PR and Marcom firm, JONA Group, which launched more than 40 Internet startups between 1995 and 1999.
There are no prerequisites for this program, but before enrolling you should have a good grasp of the English language, and be comfortable using e-mail and the Internet.
This program can be taken on a Mac, PC, or up to date mobile device (iOS 6 upwards, Android 4.4 upwards). It is compatible with the Windows XP and later operating systems, and works best on Chrome, Firefox, or Safari browsers. There are no specific computer requirements other than an internet connection, an e-mail account, and Flash 10.4 upwards for desktop viewing. All content is delivered online. No additional materials are required for this program. You will receive an OMCP certification exam voucher upon enrollment. Only one voucher available per student.
Yes, since ed2go programs are online, you never have to actually travel to the school. Most schools offer telephone or online registration.
|This program is self-paced and open enrollment, so you can start and finish at your own pace. Upon registering, you're given nine (9) months to complete this program.|
No additional materials are required. There is occasionally suggested reading, but these books are not required for the completion of the course.
ed2go courses are non-credit courses, so they do not qualify for federal aid. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements.
Upon successful completion of the program, you will be awarded a certificate of completion. You can also register for the OMCP® certification exam and use the voucher you receive with this program.
ed2go programs will provide you with the skills you need to obtain an entry-level position in most cases. We don’t provide direct job placement services, but our facilitators and career counselors will help you build your resume and are available to give advice on finding your first job. Facilitators will also be available to use as a professional reference upon completion of the program. Potential students should always do research on the job market in their area before registering.
Yes, you can use a Mac for this program.
If you have additional questions, please feel free to contact us via LIVE CHAT or by calling us at (855) 598-3856. If you are visiting us during non-business hours, please feel free to send us a question using the Contact Us form.
Our programs are all open enrollment. You can register and start the program as soon as you are ready.
Please note: Once the program curriculum is accessed online or through submission of a material shipment confirmation, refunds cannot be issued.
After you begin the training, Ed2Go will provide you with a custom code. You will use that code on the registration page.
As you progress through your program, you will earn multiple certificates. You will earn a Digital Marketing Foundations Certification after completing any six of the available eight units (you have access to all), and you will receive an additional discipline specific Practitioner Certificate for each Practitioner unit you complete. This program will also prepare you for the OMCP® certification exam (voucher provided with your tuition).
You will be able to download a PDF version of every certificate you earn. Additionally, your profile has an ‘Add to My LinkedIn’ feature to add your certifications to your LinkedIn profile.
This program will prepare you for the OMCP® certification exam. You will receive your voucher upon successful completion of the program. When you complete the program, you can contact OMCP® and provide them with your voucher information. Only one voucher per student.
The time allotted to complete your program has been calculated based on the number of course hours. If after a concerted effort, you are still unable to complete your program on time, your Student Advisor will help you work out a suitable completion date. Please note that a fee may be charged for an extension.