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ed2go Business Marketing and Sales OMCP Paid Search Professional
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pay-per-click-advertising-training

OMCP® Paid Search Professional

When you share the appropriate message with your audience and help your audience make purchases, you’re on the track to becoming a huge asset for any company utilizing online advertising. With this course, you’ll learn the scope of digital marketing before diving deep into pay per click training, to make sure the ads you're paying for are bringing in a return.

You’ll gain a comprehensive, cross-discipline approach to designing, building, and maintaining paid digital advertising campaigns. Once you learn how to bring users visit your site, you will advance to conversion training to learn how to keep them engaged and. how to compel them to convert. You’ll enjoy a comprehensive overview of conversion optimization, with real examples of what works, what doesn't, and what steps you can take to test your ideas. Upon completion of your course,  This course offers enrollment with or without a voucher. The voucher is pre paid access to sit for the certifying exam, Online Marketing Certified Professional (OMCP®) upon eligibility and completion.

9 Months / 180 Course Hrs
Open enrollment

Offered in Partnership with your Preferred School

George Mason University

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Include Voucher: Access to certification exam

Self-paced. Study at your own schedule

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Self-paced. Study at your own schedule

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OMCP Paid Search Professional

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Details + Objectives

Course Code: GES259

What You Will Learn
  • Understand the landscape of digital marketing
  • Master the art of conducting campaign audits
  • Develop a conversion optimization framework
  • Understand the search display network for paid campaigns
How the course is taught
  • Self-paced, online course
  • 9 months to complete
  • Open enrollment, begin anytime
  • 180 course hours
How you will benefit
  • Prepare yourself for a career as a search marketing manager, PPC associate, digital marketing manager, or search engine marketing manager
  • Become a major asset to any company that employs paid advertising campaigns
  • Learn how to bring customers to your website and turn visitors into conversions

Outline

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Introduction to Online Marketing

Receive an overall introduction to online marketing. Understand the fundamentals of search and online marketing.

Digital Marketing Foundations

Cover the various channels and techniques used in digital marketing, including SEO, social media, content marketing, PPC, mobile and email marketing.

OMCP® PPC Practitioner

Explore PPC best practices, study keywords and match types, effective ad copy, campaign settings, conversion tracking, and account organization.

OMCP® Conversion Optimization Practitioner

Learn about conversion optimization, conversion planning, conversion design structure, building momentum, how to engage users, and product page optimization.

Display Advertising Primer

Understand the digital customer, study display advertising, targeting methods, ad optimization, displays, and learn how to measure display success.

YouTube Video Marketing and Advertising

Complete the course by learning about YouTube video marketing and advertising opportunities and best practices.

Details
  1. Introduction to Online Marketing
  2. Digital Marketing Foundations
    1. SEO Foundations
    2. Social Media Foundations
    3. Content Marketing Foundations
    4. Conversion Optimization Foundations
    5. Web Analytics Foundations
    6. PPC Foundations
    7. Mobile Marketing Foundations
    8. Email Marketing Foundations
  3. OMCP® PPC Practitioner
    1. Introduction to PPC
    2. Introduction to Keywords and Match Types
    3. Writing Effective Ad Copy and Ad Extensions
    4. Campaign Settings
    5. Conversion Tracking, Bidding, and Reporting
    6. Utilizing the Display Network
    7. Account Organization
    8. Understanding Quality Score
    9. Creating Your Account Strategy and Launching and Monitoring Accounts
    10. Testing and Advanced Landing Page Strategy
    11. Tools and Other Networks
  4. OMCP® Conversion Optimization Practitioner 
    1. Introduction to Conversion Optimization
    2. Conversion Planning
    3. Conversion Design Structure
    4. Creating Conversion Structure
    5. Building Momentum
    6. Engaging in Dialog with Your Users
    7. Analysis and Measurement
    8. Taking Action with Conversion Strategies
    9. Product Page Optimization
    10. PPC Conversion Strategies
    11. Conversion Math Analytics
  5. Display Advertising Primer
    1. Understanding the Digital Customer
    2. Defining Display Advertising
    3. Targeting Methods
    4. Behind the Scenes of Display
    5. Display Ad Optimization
    6. Display Advertising Players
    7. How Display is Sold
    8. Measuring Display Success
  6. YouTube Video Marketing and Advertising Short Course
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Instructors & Support

Avinash Kaushik

Avinash Kaushik is Google’s Digital Marketing Evangelist and the co-founder of Market Motive. Through his blog and bestselling books “Web Analytics 2.0 Prime” and “Web Analytics: An Hour A Day,” Kaushik is recognized as an authoritative voice on leveraging data. He has brought his insights to Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators Summit, Web 2.0, and The Art of Marketing. Kaushik has lectured at Stanford University, University of Virginia, University of California Los Angeles, and University of Utah. He received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.

Bryan Eisenberg

Bryan Eisenberg is the co-author of “Waiting For Your Cat to Bark?” “Call to Action,” and “Always Be Testing,” which have all been on the Wall Street Journal, Business Week, USA Today and New York Times bestseller lists. Eisenberg has been the keynote speaker for Search Engine Strategies, Direct Marketing Association, Webcom, and the Canadian Marketing Association, amongst others. He serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit, and several venture capital-backed startup companies.

Jennifer Evans Cario

Jennifer Evans Cario is President of SugarSpun Marketing. She is a highly requested speaker and trainer and a regular fixture at the national online marketing conferences. She also serves as Adjunct Professor for the online Social Media Mini MBA program at Rutgers University. She is the author of three books, including “Pinterest Marketing: An Hour a Day.”

Brad Geddes

Brad Geddes is the author of “Advanced Google Adwords” and founder of Certified Knowledge, an online source for PPC training, tools, and advice. Geddes makes it his mission to share his expertise in Paid Search with online marketers, so they can build successful online campaigns. He frequently writes columns for Search Engine Land and co-moderates the AdWords forum on Webmaster World. He has spoken at more than 35 conferences and has led more than 60 AdWords seminars.

Danny Dover

Danny Dover is an influential writer passionate about SEO. He is the author of the best-selling book” Search Engine Optimization Secrets” and was the co-founder of Making it Click, a marketing training business. His expertise has been cited in Time Magazine, PC World, Smashing Magazine and Seattle Post-Intelligencer and has been translated into Japanese, Russian, French, Spanish, Italian, Chinese, German and Hungarian. He has spoken at numerous conferences (spanning three continents) and his work has been accessed online in more than 175 different countries. Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at SEOmoz.org (now Moz.com).

Jeff Hasen

Jeff Hasen is the founder and president of mobile consultancy Gotta Mobilize. He was named one of the top Chief Marketing Officers on Twitter and is the author of two books, “The Art of Mobile Persuasion” and “Mobilized Marketing.” He co-created the certification program for the Mobile Marketing Association and is one of two individuals certified to train professionals on mobile marketing definitions, techniques, and benefits.

Greg Jarboe

Greg Jarboe is an authority on online marketing, with extensive experience in public relations, corporate communications, and digital marketing. He is the author of “YouTube and Video Marketing: An Hour a Day,” and writes for Search Engine Watch and ReelSEO. Prior to co-founding SEO-PR in 2003, Jarboe was the Vice President of Marketing at WebCT, Director of Corporate Communications at Ziff-Davis, and Director of Corporate Communications at Lotus Development Corporation.

Jamie O’Donnell

Jamie O’Donnell is the co-founder of SEO-PR, a content marketing agency. O’Donnell was the president of IDM Partners, an online direct marketing agency that served IBM Global Services, Sprint, and The Great Plains Software Division of Microsoft. Between 1995 and 1999, he headed the public relations and marketing communications firm JONA Group, which launched more than 40 startups.

Matt Bailey

Matt Bailey is the founder and president of SiteLogic, and the author of “Internet Marketing An Hour A Day”. With over a decade in the web marketing industry, Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve internet presence and conversions. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences. As one of the conference’s highest-rated speakers, he presents at the Search Engine Strategies Conferences around the world.

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Requirements

Prerequisites / Requirements

Prerequisites:

You should have basic computer skills and a good grasp of the English language.

Requirements:

Hardware Requirements: 

  • This course can be taken on either a PC or Mac.

Software Requirements: 

  • PC: Windows XP or later.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Flash Player. Click here to download the Flash Player.
  • Adobe Acrobat Reader. Click here to download the Acrobat Reader.
  • Email capabilities and access to a personal email account.
  • Software must be installed and fully operational before the course begins.
Instructional Materials

The instructional materials required for this course are included in enrollment.

You will receive an OMCP certification exam voucher upon enrollment. Only one voucher available per student.

About Certification

omcp

The Online Marketing Certified Professional (OMCP) credential is more than just a certification. It’s an organization whose standards committees maintain rigorous requirements for online marketing training providers and their associated examinations, and provides guidance and advocacy for marketing professionals worldwide. OMCP authorizes various training programs, continuing education, and higher learning curricula, certifying that they meet and exceed its standards for excellence. You can prove that you’ve achieved this excellence, too, when you complete an OMCP-certified course.

FAQs

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Can I register for a course if I am an international student?

Yes, ed2go courses are online, so you never have to actually travel to the school. Most schools offer telephone or online registration.

Does this course prepare for a certification?

No.

When can I start the course?

This course is open enrollment, so you can register and start the course as soon as you are ready. Access to your course can take 24-48 business hours.

How long does it take to complete this course?

This course is self-paced and open enrollment, so you can start when you want and finish at your own pace. When you register, you'll receive nine (9) months to complete the course.

What if I don't have enough time to complete my course within the time frame provided?

The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact your Student Advisor to help you work out a suitable completion date. Please note that an extension fee may be charged.

What kind of support will I receive?

You may be assigned with an instructor or team of industry experts for one-on-one course interaction. Your support will be available (via e-mail) to answer any questions you may have and to provide feedback on your performance. All of our instructors are successful working professionals in the fields in which they teach. You will be assigned to an Advisor for academic support.

What happens when I complete the course?

Upon successful completion of the course, you will be awarded a Certificate of Completion.

Am I guaranteed a job?

This course will provide you with the skills you need to obtain an entry-level position in most cases. Potential students should always do research on the job market in their area before registering.

Can I get financial assistance?

ed2go courses are non-credit, so they do not qualify for federal aid, FAFSA and Pell Grant. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements. Financing is available from select schools. Learn more: https://www.ed2go.com/career/financial-assistance

How can I get more information about this course?

If you have questions that are not answered on our website, please feel free to contact us via LIVE CHAT or by calling us at (855) 520-6806. If you are visiting us during non-business hours, please feel free to send us a question using the Contact Us form.

What happens when I complete the course?

Upon successful completion of the course, you will be awarded a certificate of completion.

How do I start my training?

After you begin the training, Ed2Go will provide you with a custom code. You will use that code on the registration page.

Do I earn certificates certifications?

As you progress through your course, you will earn multiple certificates. You will earn a Digital Marketing Foundations Certification after completing any six of the available eight units (you have access to all), and you will receive an additional discipline specific Practitioner Certificate for each Practitioner unit you complete. This course will also prepare you for the OMCP® certification exam (voucher provided with your tuition).

How can I publicize my accomplishments?

You will be able to download a PDF version of every certificate you earn. Additionally, your profile has an ‘Add to My LinkedIn’ feature to add your certifications to your LinkedIn profile.

Does this help prepare me for OMCP®?

This course will prepare you for the OMCP® certification exam. Students enrolled in the "voucher included" option will also receive a pre-paid voucher for the exam upon successful completion and financial obligation of the course. Additionally, when you complete the course, you can contact OMCP® and provide them with your voucher information. Only one voucher per student.

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