Courses Courses Arts and Design Arts and Design Animation Graphic Arts Photography Web Design Business Business Accounting Administrative Communication Finance Marketing and Sales Operations Project Management Small Business Soft Skills Career Online High School Career Online High School Online High School Diploma Computer Applications Computer Applications Autodesk Microsoft QuickBooks Windows Computer Programming Computer Programming Programming Classes Construction and Trades Construction and Trades Construction Environmental and Energy Trades Health and Fitness Health and Fitness Alternative Medicine Dental Fitness Medical Veterinary Wellness Hospitality Hospitality Hospitality Service Information Technology Information Technology Cloud Computing Networking Other Security Language Language Languages Legal Legal Legal Studies Math and Science Math and Science Mathematics and Science Teacher Professional Development Teacher Professional Development Child Development Classroom Technology Math and Science Reading and Writing Test Prep Test Prep Exam Prep Writing Writing Writing and Editing Skill Map How It Works How It Works About ed2go Externship Programs Financial Assistance Corporate Training Find a School Student Blog Military

CONTACT US

(855) 520-6806

See all results for ""

See All Courses

ed2go Business Marketing and Sales OMCP Social and Mobile Marketing Professional
Return to Marketing and Sales
social-media-marketing-mobile-marketing-certification

OMCP® Social and Mobile Marketing Professional

In this course, you will learn how to build mobile and social marketing campaigns from start to finish. You’ll master the different opportunities available, understand when to use the different channels, and know the best way to reach people on the go. By the time you complete this course, you’ll be fully prepared to further your career as a social media and mobile marketing focused digital marketer.

Throughout the course, you will have access to multiple live workshops and forums that will allow you to interact with faculty and other students online. This course will prepare you for the OMCP® certification exam. This course offers enrollment with or without a voucher. The voucher is pre paid access to sit for the certifying exam upon eligibility.

9 Months / 190 Course Hrs
Open enrollment

Offered in Partnership with your Preferred School

UMA Brunswick Center

Why this school? It's been chosen based on your location or if you've visited this school's website. Change School

Bundle and Save

Include Voucher: Access to certification exam

Self-paced. Study at your own schedule

No Voucher

Self-paced. Study at your own schedule

Contact Us for additional information

OMCP Social and Mobile Marketing Professional

Contact Us

Details + Objectives

Course Code: GES257

What You Will Learn
  • Understand the landscape of digital marketing
  • Leverage the most popular social media channels to further business goals
  • Establish an effective reputation management program
  • Build from start to finish an effective mobile marketing campaign
  • Leverage geo-fencing opportunities for SMS and MMS mobile campaigns
  • Write content that attracts attention
How the course is taught
  • Self-paced, online course
  • 9 months to complete
  • Open enrollment, begin anytime
  • 190 course hours
How you will benefit
  • Prepare yourself for the OMCP® certification exam
  • Jump-start your career as a social media manager, community manager, or digital marketing manager
  • Become an asset to any company by learning to drive results with social media and marketing best practices
  • Develop the skills needed to independently execute a marketing campaign from start to finish

Outline

Expand All
Introduction and Digital Marketing Foundations

Understand the foundations of digital marketing. Explore SEO, social media, and content marketing best practices. You’ll learn about web analytics, PPC, mobile and email marketing fundamentals.

OMCP® Content Marketing Practitioner

Define and explore content marketing. Learn how to identify prospects, create effective content, and measure results. Understand how social media, images, videos, articles, emails, and events all tie in to achieving your goals.

OMCP® Mobile Marketing

Learn how mobile marketing furthers your cause and differs from traditional marketing. Understand how search changes on mobile devices, and how a user’s location affects your marketing tactics.

OMCP® Social Media

Master creating social media marketing strategies. Learn about the various channels and tactics needed to be successful in social media marketing.

Paid Social Media Advertising

Further your understanding of social media marketing by understanding how paid social media ad campaigns work. Identify whether this course of action is right for your brand, and how paid social can extend your reach.

YouTube Video Marketing and Advertising

Complete the course by learning about how to successfully advertise on YouTube. Discuss how SEO strategies play in to video captions.

Details
  1. Introduction to Online Marketing
  2. Digital Marketing Foundations
    1. SEO Foundations
    2. Social Media Foundations
    3. Content Marketing Foundations
    4. Conversion Optimization Foundations
    5. Web Analytics Foundations
    6. PPC Foundations
    7. Mobile Marketing Foundations
    8. Email Marketing Foundations
  3. OMCP® Content Marketing Practitioner
    1. What is Content Marketing?
    2. Identifying Prospects
    3. Writing Messages and Creating Content
    4. Getting Your Message Into the Media
    5. Becoming an Industry Expert
    6. Content Strategy and Challenges
    7. Measuring Results
    8. Blog Marketing
    9. Social Media Marketing Channels
    10. Image Marketing
    11. Video Marketing
    12. Article and Press Release Marketing
    13. Email Marketing
    14. Event Marketing
    15. B2B Marketing
  4. OMCP® Mobile Marketing Practitioner
    1. Introduction to Mobile Marketing
    2. Understanding Mobile Devices
    3. Core Mobile Product and Service Offerings
    4. Supplemental Products and Service Offerings
    5. Mobile Advertising and Search
    6. Incentives and Loyalty Programs
    7. Combining Mobile with Other Channels
    8. Mobile Marketing and Social Media
    9. Location and Mobile
    10. Mobile Rules and Regulations
    11. Mobile Marketing Measurements and Analytics
    12. The Mobile Website
  5. OMCP® Social Media Practitioner
    1. Introduction to Social Media
    2. Creating a Social Media Strategy
    3. Understanding Paid, Earned, and Owned Social Media
    4. Social Sharing
    5. Blogging for Business
    6. Finding and Communicating with Influencers
    7. Video and YouTube Marketing
    8. YouTube Advertising
    9. Social Networking and Facebook
    10. Facebook Advertising
    11. Microblogging and Twitter
    12. Twitter Advertising
    13. Online Reputation and Management
    14. Social Media Measurement
    15. Social Media Analytics
    16. Pinterest Marketing
    17. Marketing through LinkedIn
    18. Instagram
  6. Paid Social Media Advertising Short Course
  7. YouTube Video Marketing and Advertising Short Course
View All Sections

Instructors & Support

Avinash Kaushik

Avinash Kaushik is Google’s Digital Marketing Evangelist and the co-founder of Market Motive. Through his blog and bestselling books “Web Analytics 2.0 Prime” and “Web Analytics: An Hour A Day,” Kaushik is recognized as an authoritative voice on leveraging data. He has brought his insights to Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators Summit, Web 2.0, and The Art of Marketing. Kaushik has lectured at Stanford University, University of Virginia, University of California Los Angeles, and University of Utah. He received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.

Bryan Eisenberg

Bryan Eisenberg is the co-author of “Waiting For Your Cat to Bark?” “Call to Action,” and “Always Be Testing,” which have all been on the Wall Street Journal, Business Week, USA Today and New York Times bestseller lists. Eisenberg has been the keynote speaker for Search Engine Strategies, Direct Marketing Association, Webcom, and the Canadian Marketing Association, amongst others. He serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit, and several venture capital-backed startup companies.

Jennifer Evans Cario

Jennifer Evans Cario is President of SugarSpun Marketing. She is a highly requested speaker and trainer and a regular fixture at the national online marketing conferences. She also serves as Adjunct Professor for the online Social Media Mini MBA program at Rutgers University. She is the author of three books, including “Pinterest Marketing: An Hour a Day.”

Brad Geddes

Brad Geddes is the author of “Advanced Google Adwords” and founder of Certified Knowledge, an online source for PPC training, tools, and advice. Geddes makes it his mission to share his expertise in Paid Search with online marketers, so they can build successful online campaigns. He frequently writes columns for Search Engine Land and co-moderates the AdWords forum on Webmaster World. He has spoken at more than 35 conferences and has led more than 60 AdWords seminars.

Danny Dover

Danny Dover is an influential writer passionate about SEO. He is the author of the best-selling book” Search Engine Optimization Secrets” and was the co-founder of Making it Click, a marketing training business. His expertise has been cited in Time Magazine, PC World, Smashing Magazine and Seattle Post-Intelligencer and has been translated into Japanese, Russian, French, Spanish, Italian, Chinese, German and Hungarian. He has spoken at numerous conferences (spanning three continents) and his work has been accessed online in more than 175 different countries. Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at SEOmoz.org (now Moz.com).

Jeff Hasen

Jeff Hasen is the founder and president of mobile consultancy Gotta Mobilize. He was named one of the top Chief Marketing Officers on Twitter and is the author of two books, “The Art of Mobile Persuasion” and “Mobilized Marketing.” He co-created the certification program for the Mobile Marketing Association and is one of two individuals certified to train professionals on mobile marketing definitions, techniques, and benefits.

Greg Jarboe

Greg Jarboe is an authority on online marketing, with extensive experience in public relations, corporate communications, and digital marketing. He is the author of “YouTube and Video Marketing: An Hour a Day,” and writes for Search Engine Watch and ReelSEO. Prior to co-founding SEO-PR in 2003, Jarboe was the Vice President of Marketing at WebCT, Director of Corporate Communications at Ziff-Davis, and Director of Corporate Communications at Lotus Development Corporation.

Jamie O’Donnell

Jamie O’Donnell is the co-founder of SEO-PR, a content marketing agency. O’Donnell was the president of IDM Partners, an online direct marketing agency that served IBM Global Services, Sprint, and The Great Plains Software Division of Microsoft. Between 1995 and 1999, he headed the public relations and marketing communications firm JONA Group, which launched more than 40 startups.

Show all Instructors & Support
Requirements

Prerequisites / Requirements

Prerequisites:

You should have basic computer skills and a good grasp of the English language.

Requirements:

Hardware Requirements: 

  • This course can be taken on either a PC or Mac.

Software Requirements: 

  • PC: Windows XP or later.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Flash Player. Click here to download the Flash Player.
  • Adobe Acrobat Reader. Click here to download the Acrobat Reader.
  • Email capabilities and access to a personal email account.
  • Software must be installed and fully operational before the course begins.
Instructional Materials

The instructional materials required for this course are included in enrollment.

You will receive an OMCP certification exam voucher upon enrollment. Only one voucher available per student.

About Certification

omcp

The Online Marketing Certified Professional (OMCP) credential is more than just a certification. It’s an organization whose standards committees maintain rigorous requirements for online marketing training providers and their associated examinations, and provides guidance and advocacy for marketing professionals worldwide. OMCP authorizes various training programs, continuing education, and higher learning curricula, certifying that they meet and exceed its standards for excellence. You can prove that you’ve achieved this excellence, too, when you complete an OMCP-certified course.

FAQs

Expand All
Can I register for a course if I am an international student?

Yes, ed2go courses are online, so you never have to actually travel to the school. Most schools offer telephone or online registration.

How long does it take to complete this course?

This course is self-paced and open enrollment, so you can start when you want and finish at your own pace. When you register, you'll receive nine (9) months to complete the course.

Can I get financial assistance?

ed2go courses are non-credit courses, so they do not qualify for federal aid. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements. 

What happens when I complete the course?

Upon successful completion of the course, you will be awarded a certificate of completion.

Am I guaranteed a job?

This course will provide you with the skills you need to obtain an entry-level position in most cases. Potential students should always do research on the job market in their area before registering.

What kind of support will I receive?

You may be assigned with an instructor or team of industry experts for one-on-one course interaction. Your support will be available (via e-mail) to answer any questions you may have and to provide feedback on your performance. All of our instructors are successful working professionals in the fields in which they teach. You will be assigned to an Advisor for academic support.

How can I get more information about this course?

If you have questions that are not answered on our website, please feel free to contact us via LIVE CHAT or by calling us at (855) 520-6806. If you are visiting us during non-business hours, please feel free to send us a question using the Contact Us form.

When can I start the course?

This course is open enrollment, so you can register and start the course as soon as you are ready. Access to your course can take 24-48 business hours.

How do I start my training?

After you begin the training, Ed2Go will provide you with a custom code. You will use that code on the registration page.

Do I earn certificates certifications?

As you progress through your course, you will earn multiple certificates. You will earn a Digital Marketing Foundations Certification after completing any six of the available eight units (you have access to all), and you will receive an additional discipline specific Practitioner Certificate for each Practitioner unit you complete. This course will also prepare you for the OMCP® certification exam (voucher provided with your tuition).

How can I publicize my accomplishments?

You will be able to download a PDF version of every certificate you earn. Additionally, your profile has an ‘Add to My LinkedIn’ feature to add your certifications to your LinkedIn profile.

Does this help prepare me for OMCP®?

This course will prepare you for the OMCP® certification exam. Students enrolled in the "voucher included" option will also receive a pre-paid voucher for the exam upon successful completion and financial obligation of the course. Additionally, when you complete the course, you can contact OMCP® and provide them with your voucher information. Only one voucher per student.

What if I don't have enough time to complete my course within the time frame provided?

The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact your Student Advisor to help you work out a suitable completion date. Please note that an extension fee may be charged.

Browse All