I have learned a great deal from this course. It definitely provided the information I desired, and has helped guide me in the direction needed to accomplish my dreams. Thank you for everything.
Course Code: GES401
Essentials of Owning a Business: Learn the fundamentals of what it takes to start a business. Topics will cover finding a niche, leadership styles, taxes, financing, and legal issues. Continue on to understand the importance of financial statements, balance sheets, income statements, and financial ratios.
Understand the basics of what it takes to successfully market a business. Learn how to create a marketing plan and budget, and then how to implement your plans and stay on track. You’ll also cover how to create a business plan, and how to develop strategic planning models and alternatives.
Master how to find financing for your business via traditional and alternative routes. Study the art of finding financing while learning about debt vs. equity. Learn about financial factors to consider and understand financial terminology so as to better communicate with lenders, vendors, and stockholders. Move on to study persuasive communication techniques, including how to know your audience, and using evidence and emotion in your argument.
Develop confidence in your entrepreneurial abilities and refine your leadership skills. Understand different leadership styles and empower yourself to make decisions collaboratively and independently for your organization. You’ll also cover various legal issues you might encounter, including agency and employment law, torts law, sales and product liability, intellectual property, and ethics.
Gain insight into how to define and develop a business plan. Learn about financial projections and common mistakes in business plan development. Understand how to read, create, and process financial statements.
Learn about how to structure your organization and how to create a positive environment for your employees. Understand the various types of company culture and identify which one resonates with you and your brand. Move on to cover the logistics involved in buying and selling a business, including working with business brokers, preparing for sale and purchase, setting a price, and the legal aspects of such a transaction.
Kelley Burgess started her career as a legal assistant in law firms in New Jersey and now resides in Texas after receiving a Bachelor's degree in Paralegal Studies from the University of Maryland. After serving as a college speech tournament judge on the side for three years, Kelley switched to a teaching career in communications. She became a certified educator in Texas and spent five years teaching speech, debate, and mediation at the high-school level, and she was named in Who's Who of America's Best Teachers in 2003, 2004, and 2005. She now freelances as a public-speaking coach and is the author and presenter of the half-day seminar "Serving with Maximum Effectiveness" (a seminar specifically tailored for ministers). She travels to various states across the U.S., assisting ministers in their public-speaking skills. Kelley resides in Carrollton, Texas, with her husband, Tom, where they are joyfully anticipating the arrival of their first child.
Katrina McBride's career reflects extensive experience in organizational leadership, marketing strategies, and market development in multi-national corporate environments and as an independent consultant. Her leadership abilities have been utilized by employers and clients to develop new programs and functional areas and to reorganize resources with aggressive deadlines. She has positively impacted revenue and customer satisfaction for large, global organizations as well as small to mid-sized businesses that are experiencing changes due to rapid growth or restructuring to maintain their competitive position. In director-level positions for Nortel Networks, Katrina was engaged to develop, define, and implement strategies for competitive intelligence, sales support, emerging markets, lead generation, and customer relationship management. Sought after as a trainer, speaker, and facilitator, Katrina develops and presents professional education courses in leadership development, team strategies, strategic marketing, organizational leadership, and change planning. She is an active member of the American Marketing Association, the American Management Association, Society for Human Resources Management, and the Aircraft Owners & Pilots Association, and she’s served on the board of directors of the Dallas chapter of the National Association of Women Business Owners. Katrina holds an M.A. in organizational management and a B.S. in psychology, as well as certifications in mid-management/leadership and marketing. She is a trained dispute mediator.
Katherine Squires Pang, J.D., LL.M., M.Ed received her B.A. in 1980 from Clark University, her J.D. from the University of Dayton Law School in 1982, her LL.M in Taxation from Georgetown University Law School in 1983, and her M.Ed from the University of Texas in 2001. She has practiced law with national law firms since 1983, ran for the United States Senate in California in 1994, and was appointed by Governor Wilson as a Commissioner to the WCAB from 1994 to 1996. Dr. Pang has served as an adjunct faculty member in the Graduate School of Management at the University of Texas, Dallas, and has been an adjunct faculty member in the law and business schools of many universities, including the Stern School of Business at New York University, Pepperdine University, USC, Golden Gate University, and the University of California, Irvine. In addition to having over 20 years of law firm experience, Dr. Pang has founded several companies, including LawPrep, Inc., LawPrep Press, Inc., Legal EdNet.com, and EdWay Online. From 1989 to 1996, Dr. Pang authored several books, videos, and interactive CD-ROMs. Dr. Pang was also the manager for firm-wide practice section development, training, and forms for Akin, Gump, Strauss, Hauer, & Feld, L.L.P. Dr. Pang has experience providing multimedia, interactive distributed learning to working professionals and adult learners in law and business through a variety of technologies, including video streaming and online conferencing (Webcasts, synchronous and asynchronous threaded discussion boards, and chat rooms) via the Internet and satellite, as well as ISDN-based videoconferencing on CD-ROM. Dr. Pang has been a speaker at the MEC 2001 Conference: Turning a New Page in Educational Technologies, sponsored by Arizona State University; the 2001 Conference on Training and Knowledge Management: Moving Beyond Training, sponsored by Generation 21 Learning Management Systems; and a speaker at various other e-learning conferences. She has design, development, implementation, and managerial experience in educational multimedia course design and creation. She has been responsible for course design and delivery using Macromedia Director, Windows Media Player, FrontPage, PowerPoint, Blackboard, Prometheus, WebCT, Webboard, and a host of other proprietary platforms. She also has experience with digital video, MPEG, MOV, and AVI Files.
Karen Thompson graduated from USL in Lafayette, LA, in 1983 with a B.S./B.A. in Economics. She is currently the vice president of Amegy Bank for government guaranteed lending. Most of her career has been in the banking and finance industry, with the exception of a very educational six-year period during which she helped manage a small business. Her education, work experience, hands-on business management, and passion for helping small business owners led to her current position with Amegy Bank. She is also the recipient of the 2007 Financial Services Champion of the Year award for Dallas/Fort Worth, given by the U.S. Small Business Administration.
Students should have basic keyboarding and computer skills and be comfortable navigating the Internet. They must also have an understanding of a word-processing computer program (Microsoft Word is recommended), and have e-mail capabilities. This program is intended for anyone interested in developing their enterprise management skills, whether you want to start your own business or gain a better understanding of how to operate an established business.
This program is compatible with both PC and Mac computers. PCs require Windows XP or later operating systems with IE8 or later browsers. Mac computers require Safari browser. (A high-speed Internet connection is highly recommended.) In addition, you may require Adobe Reader, Flash Plug-in, and a QuickTime plug-in on your computer (all are available through free downloads).
Along with this program, you'll receive the following required textbooks:
Yes, because ed2go programs are online you never have to actually travel to the school. Most schools offer telephone or online registration.
All of our programs are self-paced and open enrollment, so you can start them when you want and finish them at your own pace. Upon registering, you're given six months to complete the program.
All the materials you'll need are included, and their cost will be covered by your tuition. ed2go will ship all materials ground service upon enrollment.
ed2go courses are non-credit courses, so they do not qualify for federal aid. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses.
Upon successful completion of the program, you will be awarded a certificate of completion.
ed2go programs will provide you with the skills you need to obtain an entry-level position in most cases. We don't provide direct job placement services, but our facilitators and career counselors will help you build your resume and are available to give advice on finding your first job. Facilitators will also be available to use as a professional reference upon completion of the program. Potential students should always do research on the job market in their area before registering.
Each student is paired up with a facilitator for one-on-one interaction. The facilitator will be available (via e-mail) to answer any questions you may have and to provide feedback on your performance. All of our facilitators are successful working professionals in the fields in which they teach.
In order to take our online programs, you must have access to a computer and the Internet. You can access the program contents from any Web-enabled computer. You don't have to use the same computer to log-in to the program every time. We recommend that you have a word-processing program (Microsoft Word is best) and the latest version of Internet Explorer.
Yes, this program is compatible with both PC and Mac computers.
If you have questions that are not answered on our website, please feel free to contact us via LIVE chat (click the button toward the top of the page). If you are visiting us during non-business hours, please feel free to send us a question using the "Contact Us" form to the right. You may also call us at (855) 534-3690. We will answer your questions promptly.
Our programs are all open enrollment. You can register and start the program as soon as you are ready.
Please note: Once the program curriculum is accessed online or through submission of a material shipment confirmation, refunds cannot be issued.
The time allotted to complete your program has been calculated based on the number of hours for each program, so don't worry too much about not completing in time. If, after a concerted effort, you are still unable to complete, your Student Advisor will help you work out a suitable completion date. Please note that a fee will be charged for an extension.