Course Code: GES401
Essentials of Owning a Business: Learn the fundamentals of what it takes to start a business. Topics will cover finding a niche, leadership styles, taxes, financing, and legal issues. Continue on to understand the importance of financial statements, balance sheets, income statements, and financial ratios.
Understand the basics of what it takes to successfully market a business. Learn how to create a marketing plan and budget, and then how to implement your plans and stay on track. You’ll also cover how to create a business plan, and how to develop strategic planning models and alternatives.
Master how to find financing for your business via traditional and alternative routes. Study the art of finding financing while learning about debt vs. equity. Learn about financial factors to consider and understand financial terminology so as to better communicate with lenders, vendors, and stockholders. Move on to study persuasive communication techniques, including how to know your audience, and using evidence and emotion in your argument.
Develop confidence in your entrepreneurial abilities and refine your leadership skills. Understand different leadership styles and empower yourself to make decisions collaboratively and independently for your organization. You’ll also cover various legal issues you might encounter, including agency and employment law, torts law, sales and product liability, intellectual property, and ethics.
Gain insight into how to define and develop a business plan. Learn about financial projections and common mistakes in business plan development. Understand how to read, create, and process financial statements.
Learn about how to structure your organization and how to create a positive environment for your employees. Understand the various types of company culture and identify which one resonates with you and your brand. Move on to cover the logistics involved in buying and selling a business, including working with business brokers, preparing for sale and purchase, setting a price, and the legal aspects of such a transaction.
Kelley Burgess is a public-speaking coach and author and presenter of the half-day seminar "Serving with Maximum Effectiveness.” Previously spent five years teaching speech, debate, and mediation at the high-school level and was named in “Who's Who of America's Best Teachers” in 2003, 2004, and 2005. She holds a bachelor’s degree from the University of Maryland.
Katrina McBride's career reflects extensive experience in organizational leadership, marketing strategies, and market development in multi-national corporate environments. Her leadership abilities have been utilized to develop new programs and functional areas. In director-level positions for Nortel Networks, she led strategy for competitive intelligence, emerging markets, and lead generation. McBride holds an M.A. in organizational management and a B.S. in psychology.
Katherine Squires Pang, J.D., LL.M., M.Ed has practiced law with since 1983. She has served as an adjunct faculty member in the Graduate School of Management at the University of Texas, Dallas, and has been an adjunct faculty member of many universities, including New York University and the University of California, Irvine. She received her B.A. in 1980 from Clark University, her J.D. from the University of Dayton Law School in 1982, her LL.M in Taxation from Georgetown University Law School in 1983, and her M.Ed from the University of Texas in 2001.
Karen Thompson is currently the vice president of government guaranteed lending for Amegy Bank. Thompson was the recipient of the U.S. Small Business Administration’s 2007 Financial Services Champion of the Year Award for Dallas/Fort Worth. She holds an economics degree from the University of Louisiana at Lafayette.
You should have basic keyboarding and computer skills and be comfortable navigating the Internet. You must also have an understanding of a word-processing computer program (Microsoft Word is recommended), and have e-mail capabilities. This course is intended for anyone interested in developing their enterprise management skills, whether you want to start your own business or gain a better understanding of how to operate an established business.
The instructional materials required for this course are included in enrollment. The following textbooks will be shipped to you approximately 7-10 business days after enrollment:
I have learned a great deal from this course. It definitely provided the information I desired, and has helped guide me in the direction needed to accomplish my dreams. Thank you for everything."
Yes, ed2go courses are completely online. However, keep in mind that not all certifying bodies or industry-specific certifications are recognized internationally. Please review your country’s regulations prior to enrolling in courses that prepare for certification.
This course is open enrollment, so you can register and start the course as soon as you are ready. Access to your course can take 24-48 business hours.
This course is self-paced and open enrollment, so you can start when you want and finish at your own pace. When you register, you'll receive six (6) months to complete the course.
The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact your Student Advisor to help you work out a suitable completion date. Please note that an extension fee may be charged.
You may be assigned with an instructor or team of industry experts for one-on-one course interaction. Your support will be available (via e-mail) to answer any questions you may have and to provide feedback on your performance. All of our instructors are successful working professionals in the fields in which they teach. You will be assigned to an Advisor for academic support.
Upon successful completion of the course, you will be awarded a Certificate of Completion.
This course will provide you with the skills you need to obtain an entry-level position in most cases. Potential students should always do research on the job market in their area before registering.
ed2go courses are non-credit, so they do not qualify for federal aid, FAFSA and Pell Grant. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements. Financing is available from select schools. Learn more: https://www.ed2go.com/career/financial-assistance
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