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ed2go Business Operations Entrepreneurship: Start-Up and Business Owner Management
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Entrepreneurship: Start-Up and Business Owner Management

The Entrepreneurship: Start-up and Business Owner Management Online Training Program provides an excellent foundation for not just the start-up business owner, but also for business owners and managers who want to gain a further understanding of some of the fundamental principles associated with owning and operating a start-up or established business.

You'll grow in your understanding of financial and accounting terms, gain confidence and improve your communication skills, and explore the basics of running a business in accordance with legal requirements. It's never been easier to get your own business up and running. This online certificate program is offered in partnership with major colleges, universities, and other accredited education providers.

6 Months / 360 Course Hrs
Open Enrollment

Offered in Partnership with your Preferred School

George Mason University Why this school? It's been chosen based on your location or if you've visited this school's website.

Financial Assistance Available*

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Learning Method

Instructor-led Self-Paced: Study at your own schedule

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Entrepreneurship: Start-Up and Business Owner Management

Learning Method

Instructor-led Self-Paced: Study at your own schedule

Contact Us

Entrepreneurship: Start-Up and Business Owner Management Details + Objective

Course Code: GES401

You Will Learn
  • Know the various types of financing, from venture capital to traditional financing sources
  • Gain confidence and improve your communication skills
  • Understand how to run a business in accord with legal requirements
  • Learn the essentials of creating and developing a successful business plan that can be used for both internal strategic management and external positioning for financing
  • Explore the developmental process and understand how to be successful in creating change
How the course is taught
  • Self-paced, online course
  • 6 months to complete
  • Open enrollment, begin anytime
  • 360 course hours
How you will benefit
  • Develop effective communication skills that will enable your company to collaborate with vendors, clients, and partners
  • Understand the financial and legal requirements of starting a business so you can legitimately launch your operation
  • Set yourself apart from competitors by receiving a certificate in entrepreneurship

Entrepreneurship: Start-Up and Business Owner Management Reviews

Entrepreneurship: Start-Up and Business Owner Management Outline
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Essentials of Owning a Business

Essentials of Owning a Business: Learn the fundamentals of what it takes to start a business. Topics will cover finding a niche, leadership styles, taxes, financing, and legal issues. Continue on to understand the importance of financial statements, balance sheets, income statements, and financial ratios.

Marketing and Strategic Management

Understand the basics of what it takes to successfully market a business. Learn how to create a marketing plan and budget, and then how to implement your plans and stay on track. You’ll also cover how to create a business plan, and how to develop strategic planning models and alternatives.

Finding Financing and Communication Techniques

Master how to find financing for your business via traditional and alternative routes. Study the art of finding financing while learning about debt vs. equity. Learn about financial factors to consider and understand financial terminology so as to better communicate with lenders, vendors, and stockholders. Move on to study persuasive communication techniques, including how to know your audience, and using evidence and emotion in your argument.

Decision Making and Legal Issues

Develop confidence in your entrepreneurial abilities and refine your leadership skills. Understand different leadership styles and empower yourself to make decisions collaboratively and independently for your organization. You’ll also cover various legal issues you might encounter, including agency and employment law, torts law, sales and product liability, intellectual property, and ethics.

Business Plan Development and Financial Statements

Gain insight into how to define and develop a business plan. Learn about financial projections and common mistakes in business plan development. Understand how to read, create, and process financial statements.

Organizational Development and Buying a Business

Learn about how to structure your organization and how to create a positive environment for your employees. Understand the various types of company culture and identify which one resonates with you and your brand. Move on to cover the logistics involved in buying and selling a business, including working with business brokers, preparing for sale and purchase, setting a price, and the legal aspects of such a transaction.

Program Details
  1. Essentials of Business Ownership
    1. Introduction and Overview
    2. Starting a Business
    3. Finding a Niche
    4. Leadership Styles and Corporate Culture
    5. Taxes
    6. Financing
    7. Legal and Regulatory Issues
    8. Conclusion
  2. Financial and Accounting Management
    1. Introduction and Overview
    2. Importance of Financial Statements
    3. The Balance Sheet
    4. The Income Statement
    5. Statement of Cash Flows
    6. Financial Ratios
    7. Conclusion
  3. Marketing Management
    1. Introduction and Overview
    2. Marketing Goals
    3. The Marketing Plan
    4. The Marketing Mix
    5. The Marketing Budget
    6. Marketing Implementation
    7. Technology and Marketing
    8. Summary
  4. Strategic Management in Operations
    1. Introduction and Overview
    2. Definitions and Business Models
    3. Categories of Strategies
    4. Strategic Planning Models
    5. Creating Strategic Alternatives
    6. Implementation
    7. Conclusion
  5. Positioning For and Finding Financing
    1. Introduction
    2. Positioning
    3. Positioning the Owner and the Entity
    4. Finding Financing
    5. Debt vs. Equity
    6. Factors to Consider and Terminology
    7. Summary
  6. Persuasive Communication
    1. Introduction
    2. Fundamentals of Communication
    3. Knowing the Audience
    4. The Power of Listening
    5. Credibility of the Speaker
    6. Evidence in Persuasion
    7. Emotion in Persuasion
    8. Organizing the Argument
    9. Summary
  7. Organizational Leadership and Decision Making
    1. Introduction and Overview
    2. What is a Leader?
    3. Sources of Power in Leadership
    4. Leadership Theories
    5. Transformational Leaders
    6. Decision Making and Empowerment
    7. Accountability
    8. Summary
  8. Legal Issues in Operations
    1. Introduction
    2. Sources of Law
    3. Agency and Employment Law
    4. Torts Law
    5. Sales and Products Liability
    6. Intellectual Property
    7. Ethics
    8. Summary
  9. Business Plan Development
    1. Introduction and Overview
    2. Definition of a Business Plan
    3. Development of a Business Plan
    4. Sections of a Business Plan
    5. Financial Projections
    6. Common Mistakes
    7. Summary
  10. Understanding Financial Statements
    1. Introduction
    2. Positioning
    3. Positioning the Owner and the Entity
    4. Finding Financing
    5. Debt vs. Equity
    6. Factors to Consider and Terminology
    7. Summary
  11. Organizational Development and Change
    1. Introduction and Overview
    2. The Culture of an Organization
    3. Types of Culture
    4. Organizational Change
    5. The Human Side of Change and Resistance
    6. Summary
  12. Principles of Buying and Selling a Business
    1. Introduction and Overview
    2. Business Brokers
    3. Preparing for Sale and Purchase
    4. Key Steps in Preparation
    5. Corporate Culture
    6. Purchase Price
    7. Summary and Conclusion
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Entrepreneurship: Start-Up and Business Owner Management Instructors
Kelley Burgess

Kelley Burgess started her career as a legal assistant in law firms in New Jersey and now resides in Texas after receiving a Bachelor's degree in Paralegal Studies from the University of Maryland. After serving as a college speech tournament judge on the side for three years, Kelley switched to a teaching career in communications. She became a certified educator in Texas and spent five years teaching speech, debate, and mediation at the high-school level, and she was named in Who's Who of America's Best Teachers in 2003, 2004, and 2005. She now freelances as a public-speaking coach and is the author and presenter of the half-day seminar "Serving with Maximum Effectiveness" (a seminar specifically tailored for ministers). She travels to various states across the U.S., assisting ministers in their public-speaking skills. Kelley resides in Carrollton, Texas, with her husband, Tom, where they are joyfully anticipating the arrival of their first child.

Katrina McBride

Katrina McBride's career reflects extensive experience in organizational leadership, marketing strategies, and market development in multi-national corporate environments and as an independent consultant. Her leadership abilities have been utilized by employers and clients to develop new programs and functional areas and to reorganize resources with aggressive deadlines. She has positively impacted revenue and customer satisfaction for large, global organizations as well as small to mid-sized businesses that are experiencing changes due to rapid growth or restructuring to maintain their competitive position. In director-level positions for Nortel Networks, Katrina was engaged to develop, define, and implement strategies for competitive intelligence, sales support, emerging markets, lead generation, and customer relationship management. Sought after as a trainer, speaker, and facilitator, Katrina develops and presents professional education courses in leadership development, team strategies, strategic marketing, organizational leadership, and change planning. She is an active member of the American Marketing Association, the American Management Association, Society for Human Resources Management, and the Aircraft Owners & Pilots Association, and she’s served on the board of directors of the Dallas chapter of the National Association of Women Business Owners. Katrina holds an M.A. in organizational management and a B.S. in psychology, as well as certifications in mid-management/leadership and marketing. She is a trained dispute mediator.

Katherine Squires Pang, J.D., LL.M., M.Ed

Katherine Squires Pang, J.D., LL.M., M.Ed received her B.A. in 1980 from Clark University, her J.D. from the University of Dayton Law School in 1982, her LL.M in Taxation from Georgetown University Law School in 1983, and her M.Ed from the University of Texas in 2001. She has practiced law with national law firms since 1983, ran for the United States Senate in California in 1994, and was appointed by Governor Wilson as a Commissioner to the WCAB from 1994 to 1996. Dr. Pang has served as an adjunct faculty member in the Graduate School of Management at the University of Texas, Dallas, and has been an adjunct faculty member in the law and business schools of many universities, including the Stern School of Business at New York University, Pepperdine University, USC, Golden Gate University, and the University of California, Irvine. In addition to having over 20 years of law firm experience, Dr. Pang has founded several companies, including LawPrep, Inc., LawPrep Press, Inc., Legal, and EdWay Online. From 1989 to 1996, Dr. Pang authored several books, videos, and interactive CD-ROMs. Dr. Pang was also the manager for firm-wide practice section development, training, and forms for Akin, Gump, Strauss, Hauer, & Feld, L.L.P. Dr. Pang has experience providing multimedia, interactive distributed learning to working professionals and adult learners in law and business through a variety of technologies, including video streaming and online conferencing (Webcasts, synchronous and asynchronous threaded discussion boards, and chat rooms) via the Internet and satellite, as well as ISDN-based videoconferencing on CD-ROM. Dr. Pang has been a speaker at the MEC 2001 Conference: Turning a New Page in Educational Technologies, sponsored by Arizona State University; the 2001 Conference on Training and Knowledge Management: Moving Beyond Training, sponsored by Generation 21 Learning Management Systems; and a speaker at various other e-learning conferences. She has design, development, implementation, and managerial experience in educational multimedia course design and creation. She has been responsible for course design and delivery using Macromedia Director, Windows Media Player, FrontPage, PowerPoint, Blackboard, Prometheus, WebCT, Webboard, and a host of other proprietary platforms. She also has experience with digital video, MPEG, MOV, and AVI Files.

Karen Thompson

Karen Thompson graduated from USL in Lafayette, LA, in 1983 with a B.S./B.A. in Economics. She is currently the vice president of Amegy Bank for government guaranteed lending. Most of her career has been in the banking and finance industry, with the exception of a very educational six-year period during which she helped manage a small business. Her education, work experience, hands-on business management, and passion for helping small business owners led to her current position with Amegy Bank. She is also the recipient of the 2007 Financial Services Champion of the Year award for Dallas/Fort Worth, given by the U.S. Small Business Administration.

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Prerequisites / Requirements

Students should have basic keyboarding and computer skills and be comfortable navigating the Internet. They must also have an understanding of a word-processing computer program (Microsoft Word is recommended), and have e-mail capabilities. This program is intended for anyone interested in developing their enterprise management skills, whether you want to start your own business or gain a better understanding of how to operate an established business.

This program is compatible with both PC and Mac computers. PCs require Windows XP or later operating systems with IE8 or later browsers. Mac computers require Safari browser. (A high-speed Internet connection is highly recommended.) In addition, you may require Adobe Reader, Flash Plug-in, and a QuickTime plug-in on your computer (all are available through free downloads).

Along with this program, you'll receive the following required textbooks:

  • Anatomy of a Business Plan Start Your Own Business: The Only Start-Up Book You'll Ever Need
  • Managing by the Numbers: A Complete Guide to Understanding and using your Companys Financials
  • Applied Strategic Planning: An Introduction
  • How to Read a Financial Report: Wringing Vital Signs Out of the Numbers
Entrepreneurship: Start-Up and Business Owner Management Frequently Asked Questions
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Can I register for programs if I am an international student?

Yes, since ed2go programs are online, you never have to actually travel to the school. Most schools offer telephone or online registration.

How long does it take to complete a program?
This program is self-paced and open enrollment, so you can start and finish at your own pace. Upon registering, you're given six (6) months to complete this program.
Do I have to buy additional materials?

All the materials you'll need are included, and their cost will be covered by your tuition. ed2go will ship all materials ground service upon enrollment.

Can I get financial assistance?

ed2go courses are non-credit courses, so they do not qualify for federal aid. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements.

What happens when I complete the program?
Upon successful completion of the program, you will be awarded a certificate of completion.
Am I guaranteed a job?

ed2go programs will provide you with the skills you need to obtain an entry-level position in most cases. We don’t provide direct job placement services, but our facilitators and career counselors will help you build your resume and are available to give advice on finding your first job. Facilitators will also be available to use as a professional reference upon completion of the program. Potential students should always do research on the job market in their area before registering.

Who will be my instructor?
Each student is paired with a facilitator for one-on-one interaction. The facilitator will be available (via e-mail) to answer any questions you may have and to provide feedback on your performance. All of our facilitators are successful working professionals in the fields in which they teach.
Can I use a Mac?

Yes, this program is compatible with both PC and Mac computers.

How can I get more information about this program?

If you have additional questions, please feel free to contact us via LIVE CHAT or by calling us at (855) 598-3856. If you are visiting us during non-business hours, please feel free to send us a question using the Contact Us form.

When can I start the program?

Our programs are all open enrollment. You can register and start the program as soon as you are ready.

Please note: Once the program curriculum is accessed online or through submission of a material shipment confirmation, refunds cannot be issued.

What if I don't have enough time to complete my program within the time frame provided?

The time allotted to complete your program has been calculated based on the number of course hours. If after a concerted effort, you are still unable to complete your program on time, your Student Advisor will help you work out a suitable completion date. Please note that a fee may be charged for an extension.

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Got other questions? Get in touch with us via . During non-business hours, please feel free to send us a question using the "Contact Us" button. You can also reach us by phone (855) 520-6806.