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ed2go Business Small Business Entrepreneurship: Start-Up and Business Owner Management
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Entrepreneurship: Start-Up and Business Owner Management

The Entrepreneurship: Start-up and Business Owner Management Online Training course provides an excellent foundation for not just the start-up business owner, but also for business owners and managers who want to gain a further understanding of some of the fundamental principles associated with owning and operating a start-up or established business.

You'll grow in your understanding of financial and accounting terms, gain confidence and improve your communication skills, and explore the basics of running a business in accordance with legal requirements. It's never been easier to get your own business up and running.

6 Months / 360 Course Hrs
Open enrollment

Offered in Partnership with your Preferred School

Assabet Valley Regional Technical High School

Why this school? It's been chosen based on your location or if you've visited this school's website. Change School

Learning Method


Self-Paced. Study on your own schedule

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Entrepreneurship: Start-Up and Business Owner Management

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Details + Objectives

Course Code: GES401

What You Will Learn
  • Know the various types of financing, from venture capital to traditional financing sources
  • Gain confidence and improve your communication skills
  • Understand how to run a business in accord with legal requirements
  • Learn the essentials of creating and developing a successful business plan that can be used for both internal strategic management and external positioning for financing
  • Explore the developmental process and understand how to be successful in creating change
How the course is taught
  • Self-paced, online course
  • 6 months to complete
  • Open enrollment, begin anytime
  • 360 course hours
How you will benefit
  • Develop effective communication skills that will enable your company to collaborate with vendors, clients, and partners
  • Understand the financial and legal requirements of starting a business so you can legitimately launch your operation
  • Set yourself apart from competitors by receiving a certificate in entrepreneurship


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Essentials of Owning a Business

Essentials of Owning a Business: Learn the fundamentals of what it takes to start a business. Topics will cover finding a niche, leadership styles, taxes, financing, and legal issues. Continue on to understand the importance of financial statements, balance sheets, income statements, and financial ratios.

Marketing and Strategic Management

Understand the basics of what it takes to successfully market a business. Learn how to create a marketing plan and budget, and then how to implement your plans and stay on track. You’ll also cover how to create a business plan, and how to develop strategic planning models and alternatives.

Finding Financing and Communication Techniques

Master how to find financing for your business via traditional and alternative routes. Study the art of finding financing while learning about debt vs. equity. Learn about financial factors to consider and understand financial terminology so as to better communicate with lenders, vendors, and stockholders. Move on to study persuasive communication techniques, including how to know your audience, and using evidence and emotion in your argument.

Decision Making and Legal Issues

Develop confidence in your entrepreneurial abilities and refine your leadership skills. Understand different leadership styles and empower yourself to make decisions collaboratively and independently for your organization. You’ll also cover various legal issues you might encounter, including agency and employment law, torts law, sales and product liability, intellectual property, and ethics.

Business Plan Development and Financial Statements

Gain insight into how to define and develop a business plan. Learn about financial projections and common mistakes in business plan development. Understand how to read, create, and process financial statements.

Organizational Development and Buying a Business

Learn about how to structure your organization and how to create a positive environment for your employees. Understand the various types of company culture and identify which one resonates with you and your brand. Move on to cover the logistics involved in buying and selling a business, including working with business brokers, preparing for sale and purchase, setting a price, and the legal aspects of such a transaction.

  1. Essentials of Business Ownership
    1. Introduction and Overview
    2. Starting a Business
    3. Finding a Niche
    4. Leadership Styles and Corporate Culture
    5. Taxes
    6. Financing
    7. Legal and Regulatory Issues
    8. Conclusion
  2. Financial and Accounting Management
    1. Introduction and Overview
    2. Importance of Financial Statements
    3. The Balance Sheet
    4. The Income Statement
    5. Statement of Cash Flows
    6. Financial Ratios
    7. Conclusion
  3. Marketing Management
    1. Introduction and Overview
    2. Marketing Goals
    3. The Marketing Plan
    4. The Marketing Mix
    5. The Marketing Budget
    6. Marketing Implementation
    7. Technology and Marketing
    8. Summary
  4. Strategic Management in Operations
    1. Introduction and Overview
    2. Definitions and Business Models
    3. Categories of Strategies
    4. Strategic Planning Models
    5. Creating Strategic Alternatives
    6. Implementation
    7. Conclusion
  5. Positioning For and Finding Financing
    1. Introduction
    2. Positioning
    3. Positioning the Owner and the Entity
    4. Finding Financing
    5. Debt vs. Equity
    6. Factors to Consider and Terminology
    7. Summary
  6. Persuasive Communication
    1. Introduction
    2. Fundamentals of Communication
    3. Knowing the Audience
    4. The Power of Listening
    5. Credibility of the Speaker
    6. Evidence in Persuasion
    7. Emotion in Persuasion
    8. Organizing the Argument
    9. Summary
  7. Organizational Leadership and Decision Making
    1. Introduction and Overview
    2. What is a Leader?
    3. Sources of Power in Leadership
    4. Leadership Theories
    5. Transformational Leaders
    6. Decision Making and Empowerment
    7. Accountability
    8. Summary
  8. Legal Issues in Operations
    1. Introduction
    2. Sources of Law
    3. Agency and Employment Law
    4. Torts Law
    5. Sales and Products Liability
    6. Intellectual Property
    7. Ethics
    8. Summary
  9. Business Plan Development
    1. Introduction and Overview
    2. Definition of a Business Plan
    3. Development of a Business Plan
    4. Sections of a Business Plan
    5. Financial Projections
    6. Common Mistakes
    7. Summary
  10. Understanding Financial Statements
    1. Introduction
    2. Positioning
    3. Positioning the Owner and the Entity
    4. Finding Financing
    5. Debt vs. Equity
    6. Factors to Consider and Terminology
    7. Summary
  11. Organizational Development and Change
    1. Introduction and Overview
    2. The Culture of an Organization
    3. Types of Culture
    4. Organizational Change
    5. The Human Side of Change and Resistance
    6. Summary
  12. Principles of Buying and Selling a Business
    1. Introduction and Overview
    2. Business Brokers
    3. Preparing for Sale and Purchase
    4. Key Steps in Preparation
    5. Corporate Culture
    6. Purchase Price
    7. Summary and Conclusion
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Instructors & Support

Kelley Burgess

Kelley Burgess is a public-speaking coach and author and presenter of the half-day seminar "Serving with Maximum Effectiveness." Previously spent five years teaching speech, debate, and mediation at the high-school level and was named in "Who's Who of America's Best Teachers" in 2003, 2004, and 2005. She holds a bachelor's degree from the University of Maryland.

Katrina McBride

Katrina McBride's career reflects extensive experience in organizational leadership, marketing strategies, and market development in multi-national corporate environments. Her leadership abilities have been utilized to develop new programs and functional areas. In director-level positions for Nortel Networks, she led strategy for competitive intelligence, emerging markets, and lead generation. McBride holds an M.A. in organizational management and a B.S. in psychology.

Katherine Squires Pang

Katherine Squires Pang, J.D., LL.M., M.Ed has practiced law with since 1983. She has served as an adjunct faculty member in the Graduate School of Management at the University of Texas, Dallas, and has been an adjunct faculty member of many universities, including New York University and the University of California, Irvine. She received her B.A. in 1980 from Clark University, her J.D. from the University of Dayton Law School in 1982, her LL.M in Taxation from Georgetown University Law School in 1983, and her M.Ed from the University of Texas in 2001.

Karen Thompson

Karen Thompson is currently the vice president of government guaranteed lending for Amegy Bank. Thompson was the recipient of the U.S. Small Business Administration's 2007 Financial Services Champion of the Year Award for Dallas/Fort Worth. She holds an economics degree from the University of Louisiana at Lafayette.

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You should have basic keyboarding and computer skills and be comfortable navigating the Internet. You must also have an understanding of a word-processing computer program (Microsoft Word is recommended), and have e-mail capabilities. This course is intended for anyone interested in developing their enterprise management skills, whether you want to start your own business or gain a better understanding of how to operate an established business.


Hardware Requirements:

  • This course can be taken on either a PC or Mac.

Software Requirements:

  • PC: Windows XP or later.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • QuickTime plug-in on your computer (all are available through free downloads).
  • Adobe Flash Player. Click here to download the Flash Player.
  • Adobe Acrobat Reader. Click here to download the Acrobat Reader.
  • Software must be installed and fully operational before the course begins.


  • Email capabilities and access to a personal email account.
Instructional Materials

The instructional materials required for this course are included in enrollment. The following textbooks will be shipped to you approximately 7-10 business days after enrollment:

  • Anatomy of a Business Plan
  • Start Your Own Business: The Only Start-Up Book You'll Ever Need
  • Managing by the Numbers: A Complete Guide to Understanding and using your Company's Financials
  • Strategic Planning - A Pragmatic Guide


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Can I register for a course if I am an international student?

Yes, ed2go courses are completely online. However, keep in mind that not all certifying bodies or industry-specific certifications are recognized internationally. Please review your country’s regulations prior to enrolling in courses that prepare for certification.

Does this course prepare for a certification?


When can I start the course?

This course is open enrollment, so you can register and start the course as soon as you are ready. Access to your course can take 24-48 business hours.

How long does it take to complete this course?

This course is self-paced and open enrollment, so you can start when you want and finish at your own pace. When you register, you'll receive six (6) months to complete the course.

What if I don't have enough time to complete my course within the time frame provided?

The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact your Student Advisor to help you work out a suitable completion date. Please note that an extension fee may be charged.

What kind of support will I receive?

You may be assigned with an instructor or team of industry experts for one-on-one course interaction. Your support will be available (via e-mail) to answer any questions you may have and to provide feedback on your performance. All of our instructors are successful working professionals in the fields in which they teach. You will be assigned to an Advisor for academic support.

What happens when I complete the course?

Upon successful completion of the course, you will be awarded a Certificate of Completion.

Am I guaranteed a job?

This course will provide you with the skills you need to obtain an entry-level position in most cases. Potential students should always do research on the job market in their area before registering.

Can I get financial assistance?

This course is non-credit, so it does not qualify for federal aid, FAFSA and Pell Grant. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements. Financing is available from select schools. Learn more:

How can I get more information about this course?

If you have questions that are not answered on our website, representatives are available via LIVE chat. You can also call us at 1-877-221-5151 during regular business hours to have your questions promptly answered. If you are visiting us during non-business hours, please send us a question using the "Contact Us" form.

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